A NEW WAY TO EXPERIENCE THE MERCEDES-BENZ LIFE

For those who dream of living the Mercedes-Benz life, and for those who are already living it, Mercedes-Benz India has launched the Star Fascination Fest to take the term 'Experience' to the next level. With a two-month long campaign charted across its 21 exclusive luxury showrooms, you can now be a part of it no matter where you are.

You will now be able to enjoy the 360 degree experience by simply walking into your nearest Mercedes-Benz showroom. The special Blue-fi system, set up at our centers, deliver product information straight to the visitors via Bluetooth technology. Our 'Experience Zones' allow them to enjoy interactive applications that offer the complete profile of Mercedes-Benz products, 360 degree view of all car models, color configurator, product images, brochures, technical specifications details & product videos. Visitors will also be able to choose from a wide range of car models on display, & take those that they like out for a test drive.

But the star of the whole Festival has to be the SLS AMG, the latest thrilling addition to the Mercedes-Benz family. For those who have dreamed about this amazing car since it first appeared on the scene, the showrooms will host the SLS AMG racing simulators, so that everybody has the chance to take advantage of this once-in-a-lifetime opportunity.

The name Mercedes-Benz has long been associated with style & high fashion. And who better to enhance this association than Manish Arora. His Fascination Collection, inspired by Mercedes-Benz, will be showcased across our showrooms & will be made available to those who wish to acquire pieces from this gorgeous collection.

With so many amazing experiences just waiting for you, you couldn't possible miss the Star Fascination Fest, now could you?

 

The Best Or Nothing

‘True Luxury' is a concept that only a handful of people will ever really experience in their lifetimes. And owning a Mercedes-Benz is a surefire way of ensuring you are one of those few because it is more than just an automobile; it is an experience. It is this experience that we will now bring to you with the launch of our magazine in India.

The Mercedesmagazine is the first lifestyle magazine to ever be launched by a luxury car brand in India. Not only will it give the readers updates on the latest developments at Mercedes-Benz but it will also cover the lives of the rich and famous from across the globe, covering celebrity fashion, high-end living, exotic travel destinations, fine dining &art. It is a reflection of our basic philosophy - “Best or nothing”. It will be circulated to the exclusive Mercedes-Benz clientèle as well as to those who aspire to become a part of the larger Mercedes-Benz family.

The Mercedes Magazine is being published on a quarterly basis by Maxposure Corporate Media Pvt Ltd, India and the official unveiling was hosted at Olives in Mahalaxmi, Mumbai, where Vidya Balan attended as our Guest of Honour. 

Launch of the MercedesMagazine

Enjoy a pleasant and safe ride with the new Mercedes-Benz E-Class

Style personified – This is the correct expression which aptly describes the new Mercedes-Benz E-Class. If you own one of these models, then without a doubt you are one of the most envied individuals on the planet. Especially known for its sleek and luxurious appearance, this model has been in existence for several years now. Constantly evolving features, coupled with magnificent exteriors, have contributed to its steadily rising popularity and demand.

However, what sets this newest model apart are its safety features, which have been designed keeping in mind the state of Indian roads and the increasing number of accidents. E-Class is endowed with innovative features like ‘adaptable headlamps’ and the 'Adaptive Highbeam Assist'.

Some of the other superior features of the E-Class include the ‘ATTENTION ASSIST’, unique in this segment, which employs highly sensitive sensors which alert drivers when they are becoming drowsy. This system can be activated or deactivated from the instrument cluster. This enhances driving safety, particularly on long journeys and night-time driving. The parameters that are monitored by the system include driver’s steering i.e. searching for specific steering patterns which occur frequently when drowsy. The increasing number of steering movements, symptomatic of drowsiness, are detected and Attention Assist emits visual and audible warning. This is definitely a desired safety feature for any car owner.

You are probably wondering about how the overall driving experience changes with the addition of the E-class's unique safety gadgets. These assistance systems not only help prevent accidents but act as a thinking partner, with a  wide-range of sensory capabilities. Get yourself a Mercedes-Benz E-Class today and experience a car that is engineered around you.