Taking four first places with the A-Class, C-Class and
E-Class, Mercedes-Benz has turned up a clear winner in terms of driver
satisfaction, according to JD Power in Germany, a market research company that
conducts surveys of customer satisfaction research on new car quality and
long-term dependability. The German car maker has also been voted as the
strongest brand in the Allgemeiner Deutscher Automobil-Club (ADAC) AutoMarxX
study, Europe’s largest automobile club with more than 18 million members as of
May 2012. A little over 14,000 drivers in Germany responded to the online
survey to assess the quality and reliability of the cars, which is the basis
for the JD Power 2012 Vehicle Ownership Satisfaction Study (VOSS). All the cars
had to be driven for around two years.
“We are delighted that we have once again been able to
secure the top places in the JD Power Study 2012. Our aim in the future is to
continue to set the highest of standards, not only in terms of quality, service
and ecology, but, of course also with our exciting designs, inspirational
technology and high levels of driving pleasure. As a result we hope that the
Mercedes-Benz brand will continue to be extremely well received by our
customers,” said Joachim Schmidt, member of the board of Mercedes-Benz cars responsible
for sales and marketing.
Based on the responses, market researchers drew up comprehensive lists of vehicles achieving best satisfaction, comprising 79 models from 25 manufacturers in eight categories.
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