MERCEDES-BENZ TROPHY

                
Sometimes, it’s best to let the numbers do the talking, right? And that’s how we wish to describe our 11th edition of the Mercedes Trophy, which comes to you this November. 55,000 avid players, 50 participating countries and one tournament; we have gone bigger, better and more glamorous. Having encouraged millions from across the globe to choose their woods, irons and wedges to prove themselves on the greens, we wish to pick up from where we left off last time round. The excitement is palpable and the spirits are high as we play host to the finest golfers at the Indian leg of the world’s most elite corporate golfing tournament. 

Golf enthusiasts will be treated to the sight of India’s finest teeing-off on the greens across the country. The regional finalists shall then proceed to fight it out for the National crown at the Le Touessrok Course on the breathtakingly cerulean shores of the Republic of Mauritius. And it shall be from this crème-de-le-crème set, who shall win that special opportunity to represent the nation at the World finals in Stuttgart, Germany.

While we’re at it, we would also like to take the opportunity to encourage our enthusiasts to learn how to swing like the pros at the Golf Clinic and get a hands-on feel of life on the greens. To tempt you that little bit more, there shall be opportunities to score at the ‘Hole in One’ and win a chance to drive off in a Mercedes-Benz!

Non-customers too would get a chance to experience the luxury and the exhilaration of Mercedes-Benz at the invitational rounds being held in select cities across the country. So, come & live the Mercedes-Benz way of life and soak in the feeling of being a part of one of the world’s finest golfing experience being created since the past two decades as per the schedule below:

A history of safe driving - Air Bags

It took 13 years to develop but there has never been a more efficient provision for Driver safety than the AIRBAG SYSTEM. Mercedes-Benz now celebrates the 30th anniversary of this revolutionary life-saving innovation.

Since its introduction nearly 3 decades ago, the system has saved over 28,000 lives in the US alone. Mercedes-Benz made the airbag available in series-production cars long before other manufacturers. This foresight is responsible for the rapid and continuous decline in the number of road accident victims worldwide. In fact, occupants of vehicles with airbags have a statistical probability of fatal injury reduced by about 61%.

 

But the systems developers at Mercedes-Benz were already aware of these advantages. This prior knowledge has allowed them to create some of the most sophisticated safety systems in  existence today.

• Mercedes-Benz was also the world pioneer in the field of handling safety systems such as ESP®. The aim of these is to prevent accidents when the driver has lost control of the vehicle.
• With PRE-SAFE®, which has been available exclusively in Mercedes models since 2002, the  company's approach is to use anticipatory safety measures to avoid accidents completely, mitigate their severity and reduce the loads acting on vehicle occupants. 
• Improvement and extension of protective systems: after driver and front passenger airbags, Mercedes-Benz developed sidebags and headbags for protection during lateral collisions – with great success: according to the findings of in-house accident researchers, the probability of serious or fatal injury in the event of a lateral collision in a vehicle equipped with headbags is reduced by more than half. The proportion of seriously and fatally injured occupants in lateral collisions fell significantly in the cases examined. 
• Protective systems are becoming more and more intelligent: belt tensioners improve the protective effect of seat belts. Multi-stage airbags respond according to accident severity. All in all, the control systems for these onboard safety features now have the processing power of the 'supercomputers' used in space exploration 25 years ago.  

With such an impressive array of innovations, & a dedicated team of engineers working around-the-clock to continuously improve the standards of driver safety, Mercedes-Benz continues to be the forerunner of efficient automotive safety systems.  

A NEW WAY TO EXPERIENCE THE MERCEDES-BENZ LIFE

For those who dream of living the Mercedes-Benz life, and for those who are already living it, Mercedes-Benz India has launched the Star Fascination Fest to take the term 'Experience' to the next level. With a two-month long campaign charted across its 21 exclusive luxury showrooms, you can now be a part of it no matter where you are.

You will now be able to enjoy the 360 degree experience by simply walking into your nearest Mercedes-Benz showroom. The special Blue-fi system, set up at our centers, deliver product information straight to the visitors via Bluetooth technology. Our 'Experience Zones' allow them to enjoy interactive applications that offer the complete profile of Mercedes-Benz products, 360 degree view of all car models, color configurator, product images, brochures, technical specifications details & product videos. Visitors will also be able to choose from a wide range of car models on display, & take those that they like out for a test drive.

But the star of the whole Festival has to be the SLS AMG, the latest thrilling addition to the Mercedes-Benz family. For those who have dreamed about this amazing car since it first appeared on the scene, the showrooms will host the SLS AMG racing simulators, so that everybody has the chance to take advantage of this once-in-a-lifetime opportunity.

The name Mercedes-Benz has long been associated with style & high fashion. And who better to enhance this association than Manish Arora. His Fascination Collection, inspired by Mercedes-Benz, will be showcased across our showrooms & will be made available to those who wish to acquire pieces from this gorgeous collection.

With so many amazing experiences just waiting for you, you couldn't possible miss the Star Fascination Fest, now could you?