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Aggressive Looks, Enhanced Dimensions, Refined Performance and Green footprint: The New M-Class from Mercedes-Benz sets a new benchmark among luxury SUVs in India

Now in its third generation, the M-Class is the most popular SUV from the Mercedes-Benz stable with over 1500 units already sold in India. The new M-Class with its aggressive looks, larger dimensions and green footprint has raised the bar for luxury SUVs in India. The best in Class SUV with Active Parking Assist, Airmatic Air Suspension, 20 inches AMG Body styling & Alloy wheels, Easy pack Tailgate, Designo Leather Interiors and Mini Spare wheel included in the standard fitments

Power packed with technology and gadgets the new M-Class introduces several concepts into the SUV segment for the first time- like Attention assist, Eco start stop, Reversing Camera etc. Legendary Mercedes technology, safety and robustness earned it the Euro 5 star rating from EURO NCAP

Mercedes-Benz India introduced the powerful, agile and luxurious new third generation M-Class, sporting the Mercedes-Benz new design language, to the market. The New M-Class stays true to the lineage of its predecessors and drives into the future with better fuel efficiency, new look and superior performance. The New M-Class exemplifies Mercedes-Benz’s philosophy of the ‘Best or Nothing’ being the engineering marvel that it is. 

Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “At the start of this year we had promised to introduce exciting new models into the market. We are proud to present today the New M Class, built to perform with the highest precision and follows the Mercedes-Benz new design language. We are confident that the quality of drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received.”

Aggressive design language:  The design of the M-Class is a trailblazing further development of the SUV concept. The unmistakable style makes the W166 series instantly recognizable as an M-Class. The horizontal lines at the rear emphasize the vehicle's on-road character. These lines are picked up in the cockpit, with its compelling combination of ergonomic, practical design and the use of high-grade materials.

What’s New?

This new edition of the M-Class, now in its third generation, sets new benchmarks in SUV design, technology and performance. The NEW M-Class sports powerful exterior and interior design featuring high – quality details, following the interpretation of a contemporary SUV. 

The vehicle leads the field in safety, comfort, quality feel over its competitors. The pinnacle of comfort and load compartment capacity offering ease of handling,  on and off-road.

Keeping true to the new design language, the new M-Class has been envisioned with a much sleeker frame as compared to its predecessor. Though the vehicle is significantly larger it does not make it look bulkier. There is an overall increase in the length and width of the car.

 A true off-roader,  the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console.

Safety is a primary mover for Mercedes-Benz; the New M-Class is packed with safety technology. It has nine strategically located airbags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that helps prevent such instances.

Protection of the environment is a key task of every individual; the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals.

Making the drive more pleasurable is the technology that has been packed into the new generation such as ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus.

The NEW M-Class sets the bar higher for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.

A history of safe driving - Air Bags

It took 13 years to develop but there has never been a more efficient provision for Driver safety than the AIRBAG SYSTEM. Mercedes-Benz now celebrates the 30th anniversary of this revolutionary life-saving innovation.

Since its introduction nearly 3 decades ago, the system has saved over 28,000 lives in the US alone. Mercedes-Benz made the airbag available in series-production cars long before other manufacturers. This foresight is responsible for the rapid and continuous decline in the number of road accident victims worldwide. In fact, occupants of vehicles with airbags have a statistical probability of fatal injury reduced by about 61%.

 

But the systems developers at Mercedes-Benz were already aware of these advantages. This prior knowledge has allowed them to create some of the most sophisticated safety systems in  existence today.

• Mercedes-Benz was also the world pioneer in the field of handling safety systems such as ESP®. The aim of these is to prevent accidents when the driver has lost control of the vehicle.
• With PRE-SAFE®, which has been available exclusively in Mercedes models since 2002, the  company's approach is to use anticipatory safety measures to avoid accidents completely, mitigate their severity and reduce the loads acting on vehicle occupants. 
• Improvement and extension of protective systems: after driver and front passenger airbags, Mercedes-Benz developed sidebags and headbags for protection during lateral collisions – with great success: according to the findings of in-house accident researchers, the probability of serious or fatal injury in the event of a lateral collision in a vehicle equipped with headbags is reduced by more than half. The proportion of seriously and fatally injured occupants in lateral collisions fell significantly in the cases examined. 
• Protective systems are becoming more and more intelligent: belt tensioners improve the protective effect of seat belts. Multi-stage airbags respond according to accident severity. All in all, the control systems for these onboard safety features now have the processing power of the 'supercomputers' used in space exploration 25 years ago.  

With such an impressive array of innovations, & a dedicated team of engineers working around-the-clock to continuously improve the standards of driver safety, Mercedes-Benz continues to be the forerunner of efficient automotive safety systems.