September 21, 2010

A NEW WAY TO EXPERIENCE THE MERCEDES-BENZ LIFE



For those who dream of living the Mercedes-Benz life, and for those who are already living it, Mercedes-Benz India has launched the Star Fascination Fest to take the term 'Experience' to the next level. With a two-month long campaign charted across its 21 exclusive luxury showrooms, you can now be a part of it no matter where you are.

You will now be able to enjoy the 360 degree experience by simply walking into your nearest Mercedes-Benz showroom. The special Blue-fi system, set up at our centers, deliver product information straight to the visitors via Bluetooth technology. Our 'Experience Zones' allow them to enjoy interactive applications that offer the complete profile of Mercedes-Benz products, 360 degree view of all car models, color configurator, product images, brochures, technical specifications details & product videos. Visitors will also be able to choose from a wide range of car models on display, & take those that they like out for a test drive.

But the star of the whole Festival has to be the SLS AMG, the latest thrilling addition to the Mercedes-Benz family. For those who have dreamed about this amazing car since it first appeared on the scene, the showrooms will host the SLS AMG racing simulators, so that everybody has the chance to take advantage of this once-in-a-lifetime opportunity.

The name Mercedes-Benz has long been associated with style & high fashion. And who better to enhance this association than Manish Arora. His Fascination Collection, inspired by Mercedes-Benz, will be showcased across our showrooms & will be made available to those who wish to acquire pieces from this gorgeous collection.

With so many amazing experiences just waiting for you, you couldn't possible miss the Star Fascination Fest, now could you?