June 19, 2012

Sporty and aggressive C-Class AMG Performance Edition

Mercedes-Benz India ushers in the sporty and aggressive C-Class AMG Performance Edition

C-Class AMG Performance Edition
  • Introduction of AMG Sports Package: The enhanced driving dynamics of the C-Class AMG Performance Edition gets more accentuated with an aggressive exterior and a dynamic interior
  • Sporty Exteriors with AMG Body Styling: 17-inch AMG 5-twin-spoke light-alloy wheels, perforated front brake discs and sports suspension
  • Luxurious & Sporty Interiors with AMG Sports Package: Steering wheel gear shift paddles, 3-spoke multifunction sports steering wheel with 12 function keys in nappa leather, instrument cluster featuring 3 analogue dials with tapered tube-style surrounds, high-resolution of 11.4 cm (4.5-inch)  & TFT colour display
Mercedes-Benz India today launched the new C-Class AMG Performance Edition with added AMG Sports Package. The C-Class 250 CDI Avant-garde has been hailed as the most aggressive vehicles in its class in terms of handling and driving dynamics. The AMG Sports Package translates this dynamism and aggression through the overall look and feel of the vehicle now. The AMG Sports package comprises carefully coordinated features for a sportier exterior and adds to the contours of the interior ambience, lending an enhanced driving dynamics.


The New C-Class AMG Performance Edition sets newer standards in its segment by offering an aggressive road presence and integrating safety, comfort and agility. The New C-Class has been one of the most important and iconic model series from Mercedes-Benz stable, and has been an epitome of luxury and comfort making it one of the most popular vehicles in the segment.

 Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India: “The C-Class has been one of the most successful sedans from the Mercedes-Benz portfolio and has received overwhelming customer traction since its launch. We have sold close to 15,000 units of the C-Class since its launch in India in 2001. With the launch of the New C-Class AMG Performance Edition; Mercedes-Benz aims to redefine the luxury entry level sedan segment. The new C-Class AMG Performance Edition will offer our connoisseurs a more enhanced driving experience, incorporated with the added features of the AMG styling, which is revered for its sporty and dynamic attributes globally. Mercedes-Benz’s constant endeavour has been to innovate and delight its diverse customer base through exciting products and world class service standards. We are confident that the New C-Class AMG Performance Edition will continue to excite our growing customer base and fans of AMG styling.”

The New C-Class AMG Performance Edition with AMG Sports Package adds to the exemplary visual appeal of its predecessors by adding more aggressive and sporty renderings. The New C-Class AMG Performance Edition’s exterior now comes with AMG body styling with a front and rear apron, and side sill panels. The 17-inch AMG 5-twin-spoke light-alloy wheels give the car a much more aggressive look which is enhanced further by the front brake calipers with "Mercedes-Benz" lettering. The Perforated front brake discs and a new Sports suspension are some of the distinctive features which make driving the New C-Class AMG Performance Edition more engaging.

The additional renderings of the AMG Sports Package include the tailpipe trim which now comes in polished stainless steel. The sporty look of the car is now more distinguished with the daytime running lamps with chrome surrounds.


A distinctive sporty look greets the interior which now has a 3-spoke multifunction sports steering wheel with 12 function keys in Nappa leather. The steering wheel is further accentuated with a red contrasting topstitching with flattened lower section, and a perforation in the grip area making long drives comfortable. Adding to the ease of driving, the steering wheel now also comes with gear shift paddles.

The AMG Sports Package in the New C-Class AMG Performance Edition provides a superlative look to the interior with a new instrument cluster which features the 3 analogue dials with tapered tube-style surrounds. The high-resolution 11.4 cm (4.5-inch) TFT colour display adds a whole new level of sophistication to the interior of the car.

Other AMG Sports Package renderings, which endow the plush interiors of the New C-Class AMG Performance Edition with a sporty look, are in the form of aluminum-look gearshift/selector lever with leather gaiter, a brushed stainless steel AMG sports pedals with black rubber studs and a headlining in black fabric. The floor mats too now comes in black with AMG lettering pronounced.

With a redesigned dashboard, new instrument cluster, equipped with an integrated colour display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.

The C-Class AMG Performance Edition is priced at INR 34, 62,609 ex-showroom in Mumbai.
Contact:  
Mercedes-Benz India Pvt. Ltd.: Tel. 021 35673000
Manas Dewan: e-mail: manas.dewan@daimler.com
Shekhar Das Chowdhury: e-mail: shekhar.daschowdhury@daimler.com
Ghazal Javed: e-mail: ghazal.javed@daimler.com


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