Rise to prominence with the C-Class

The C-Class has always been aspired for as an automobile that is comfortably agile. With stunning interiors and performance to match, this is a car for those who appreciate speed and the responsibilities that come with it. With racing in its blood, the C-Class is powered by cutting-edge technology that ensures both the petrol and diesel variants surpass the competition, firmly putting it in a class of its own. It is this technology that delivers the hallmark levels of agility that the C-Class is renowned for, time and again.

Customers who opt for the diesel variant are treated to a 4-cylinder in-line engine that features a choice of three power outputs.  The rich torque and instantaneous response even at low revs are just one of the indicators of the restrained aggression that rests within the engine block. The fourth-generation common –rail diesel technology features an injection pressure that is increased to 2000 bar, this is combined with optimised combustion chambers and extremely precise injectors.  High torque in every engine speed range is achieved by a higher ignition pressure and a turbo charger, while the two Lanchester balancer shafts provide the necessary refinement. The C 250 CDI Blue EFFICIENCY delivers an output of 150kW / 204 hp @ 4200 rpm, while the C 220 CDI delivers an output of 125 kW / 170 hp @ 3000-4200 rpm.

Petrol variant have an optimised 4-cylinder power plant with a displacement of 1.8 litres. Outstanding torque and power is delivered by a combination of direct petrol injection, variable valve timing and a finely tuned turbocharger. An optimal level of efficiency is delivered by almost complete combustion, with optimum cylinder charging achieved by variable valve timing. The two balancer shafts ensure for low engine vibration in every engine speed range. The C 200 BlueEFFICIENCY produces an output of 137 kW and a peak torque of 285 Nm.

Whatever the choice, the driver of a C-Class can rest assured that the latest iteration of this ever agile automobile is more powerful, cleaner and more economical than its predecessors. Slip behind the wheel for a test drive and experience the poetry in motion that powers the next generation of agility in the Mercedes-Benz C-Class.

Celebrate with a star this festive season

The need for speed has always held a mystic lure.  This is why Formula One, the pinnacle of automotive sport, has many fans in India. Mercedes-Benz, India’s premiere automotive brand truly understands this. This festive season, we bring our fans the perfect festive gift. A unique opportunity to meet Formula One living legend Michael Schumacher and the chance to experience the thrill of the race at the Indian Grand Prix.

This initiative is part of the Mercedes-Benz collaboration with the 2012 Airtel Indian Grand Prix and the Mercedes AMG Petronas F1 team. Patrons who purchase any Mercedes-Benz model between the 1^st of September and October 16^th 2012 could win a chance to meet Michael Schumacher in person. What’s more, every person who takes a test drive during this period stands to win a grand stand couple ticket   to the 2012 Airtel Indian Grand Prix.

Entering the competition is simple. Step into any one of the thirty-one Mercedes-Benz showrooms to sign up for a test drive. If you are a formula one enthusiast and want to carry home your own piece of the Formula One action, indulge in some official merchandise of the Mercedes AMG Petronas F1 team. For more details and to participate walk into a Mercedes-Benz showroom today.

Inherited agility. Comprehending the C-Class

Experience a new generation of agility with the C-Class from Mercedes-Benz. An automobile crafted for speed, the C-Class provides thrills like no other. Confident yet captivating, the C-Class is the perfect blend of sportiness and state-of-the-art innovations.

Available in petrol and diesel variants, the C-Class delivers uncompromising efficiency in an automobile that impresses in every detail.  While the C-Class rolled out initially in 1993, we’ve never stopped perfecting it since. Its subsequent iterations have resulted in a car that is the true harbinger of speed. The 7G-TRONIC 7-speed automatic transmission ensures that the C-Class makes its mark both on the track and off it. Its proven record of wins cumulated with the 2010 DTM championship where a C-Class took first place in nine out of eleven DTM races.

Styled to exhilarate as much as it accelerates, the C-Class is easy to pick out from the crowd with a powerful and provocative front section. This styling is carried even within with the dashboard, surfaces and trims that espouse speed at every corner. The result is an automobile that looks like its speeding even when at a standstill. 

This speed comes with features that ensure a responsible drive. BlueEFFICIENCY technologies ensure reduced emissions while a slew of safety features like ATTENTION ASSIST, AGILITY CONTROL and Intelligent Light System ensure for a safe drive. The result, a perfect combination in a car that delivers agility, style and substance.  The Mercedes-Benz blog explores facets of this amazing automobile right here in subsequent posts. Stay tuned.

Sporty and aggressive C-Class AMG Performance Edition

Mercedes-Benz India ushers in the sporty and aggressive C-Class AMG Performance Edition

C-Class AMG Performance Edition

• Introduction of AMG Sports Package: The enhanced driving dynamics of the C-Class AMG Performance Edition gets more accentuated with an aggressive exterior and a dynamic interior

• Sporty Exteriors with AMG Body Styling: 17-inch AMG 5-twin-spoke light-alloy wheels, perforated front brake discs and sports suspension

• Luxurious & Sporty Interiors with AMG Sports Package: Steering wheel gear shift paddles, 3-spoke multifunction sports steering wheel with 12 function keys in nappa leather, instrument cluster featuring 3 analogue dials with tapered tube-style surrounds, high-resolution of 11.4 cm (4.5-inch)  & TFT colour display

Mercedes-Benz India today launched the new C-Class AMG Performance Edition with added AMG Sports Package. The C-Class 250 CDI Avant-garde has been hailed as the most aggressive vehicles in its class in terms of handling and driving dynamics. The AMG Sports Package translates this dynamism and aggression through the overall look and feel of the vehicle now. The AMG Sports package comprises carefully coordinated features for a sportier exterior and adds to the contours of the interior ambience, lending an enhanced driving dynamics.

The New C-Class AMG Performance Edition sets newer standards in its segment by offering an aggressive road presence and integrating safety, comfort and agility. The New C-Class has been one of the most important and iconic model series from Mercedes-Benz stable, and has been an epitome of luxury and comfort making it one of the most popular vehicles in the segment.

 Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India: “The C-Class has been one of the most successful sedans from the Mercedes-Benz portfolio and has received overwhelming customer traction since its launch. We have sold close to 15,000 units of the C-Class since its launch in India in 2001. With the launch of the New C-Class AMG Performance Edition; Mercedes-Benz aims to redefine the luxury entry level sedan segment. The new C-Class AMG Performance Edition will offer our connoisseurs a more enhanced driving experience, incorporated with the added features of the AMG styling, which is revered for its sporty and dynamic attributes globally. Mercedes-Benz’s constant endeavour has been to innovate and delight its diverse customer base through exciting products and world class service standards. We are confident that the New C-Class AMG Performance Edition will continue to excite our growing customer base and fans of AMG styling.”

The New C-Class AMG Performance Edition with AMG Sports Package adds to the exemplary visual appeal of its predecessors by adding more aggressive and sporty renderings. The New C-Class AMG Performance Edition’s exterior now comes with AMG body styling with a front and rear apron, and side sill panels. The 17-inch AMG 5-twin-spoke light-alloy wheels give the car a much more aggressive look which is enhanced further by the front brake calipers with "Mercedes-Benz" lettering. The Perforated front brake discs and a new Sports suspension are some of the distinctive features which make driving the New C-Class AMG Performance Edition more engaging.

The additional renderings of the AMG Sports Package include the tailpipe trim which now comes in polished stainless steel. The sporty look of the car is now more distinguished with the daytime running lamps with chrome surrounds.

A distinctive sporty look greets the interior which now has a 3-spoke multifunction sports steering wheel with 12 function keys in Nappa leather. The steering wheel is further accentuated with a red contrasting topstitching with flattened lower section, and a perforation in the grip area making long drives comfortable. Adding to the ease of driving, the steering wheel now also comes with gear shift paddles.

The AMG Sports Package in the New C-Class AMG Performance Edition provides a superlative look to the interior with a new instrument cluster which features the 3 analogue dials with tapered tube-style surrounds. The high-resolution 11.4 cm (4.5-inch) TFT colour display adds a whole new level of sophistication to the interior of the car.

Other AMG Sports Package renderings, which endow the plush interiors of the New C-Class AMG Performance Edition with a sporty look, are in the form of aluminum-look gearshift/selector lever with leather gaiter, a brushed stainless steel AMG sports pedals with black rubber studs and a headlining in black fabric. The floor mats too now comes in black with AMG lettering pronounced.

With a redesigned dashboard, new instrument cluster, equipped with an integrated colour display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.

The C-Class AMG Performance Edition is priced at INR 34, 62,609 ex-showroom in Mumbai.

Contact:  

Mercedes-Benz India Pvt. Ltd.: Tel. 021 35673000

Manas Dewan: e-mail: manas.dewan@daimler.com

Shekhar Das Chowdhury: e-mail: shekhar.daschowdhury@daimler.com

Ghazal Javed: e-mail: ghazal.javed@daimler.com

Mercedes-Benz A-Class, C-Class and E-Class take four first places in customer survey in Germany

Taking four first places with the A-Class, C-Class and E-Class, Mercedes-Benz has turned up a clear winner in terms of driver satisfaction, according to JD Power in Germany, a market research company that conducts surveys of customer satisfaction research on new car quality and long-term dependability. The German car maker has also been voted as the strongest brand in the Allgemeiner Deutscher Automobil-Club (ADAC) AutoMarxX study, Europe’s largest automobile club with more than 18 million members as of May 2012. A little over 14,000 drivers in Germany responded to the online survey to assess the quality and reliability of the cars, which is the basis for the JD Power 2012 Vehicle Ownership Satisfaction Study (VOSS). All the cars had to be driven for around two years.

“We are delighted that we have once again been able to secure the top places in the JD Power Study 2012. Our aim in the future is to continue to set the highest of standards, not only in terms of quality, service and ecology, but, of course also with our exciting designs, inspirational technology and high levels of driving pleasure. As a result we hope that the Mercedes-Benz brand will continue to be extremely well received by our customers,” said Joachim Schmidt, member of the board of Mercedes-Benz cars responsible for sales and marketing.

The company emerged as the winner in the Overall VOSS ranking with the C-Class taking the podium for the third time in succession, the E-Class winning the award for the second consecutive year and the A-Class scoring top marks for satisfaction in the compact class. Also Read: 2012 Mercedes-Benz ML 350: First Drive

Based on the responses, market researchers drew up comprehensive lists of vehicles achieving best satisfaction, comprising 79 models from 25 manufacturers in eight categories.

Mercedes-Benz C 63 AMG Coupé Black Series is the new DTM Safety Car

A further highlight of the 2012 DTM season in addition to the spectacular new Mercedes-AMG C-Coupé will be the DTM Safety Car: right from the off, C 63 AMG Coupé Black Series will be providing the necessary safety for the world's most popular touring car series. With a maximum output of 380 kW (517 hp), this two-seater is the most powerful C-Class of all time. The German Touring Car Masters (DTM) gets underway at the Hockenheimring on 29 April 2012.

The Safety Car is deployed under the direction of the German Motorsport Association (DMSB), which is responsible for implementing safety measures, ensuring compliance with safety standards and discharging the attendant official sporting functions in accordance with the DTM rules. The C 63 AMG Coupé Black Series Safety Car driven by racing driver Jürgen Kastenholz (44) is intended to ensure maximum safety for racing drivers, spectators and track marshals in case of dangerous situations, such as extreme weather conditions, accidents or other incidents. In response to a radio message from the race organizers, the Safety Car enters the track and leads the DTM field around the circuit until normal racing can be resumed.

The most powerful C-Class of all time stands for spectacular design, technology transfer from the field of motorsport and driving dynamics of the very highest caliber. As such, the C 63 AMG Coupé Black Series only required modification to a few points of detail for deployment as the DTM Safety Car. The most striking feature distinguishing it from the series production version is the aerodynamically optimized light bar on the roof. Energy-efficient, fast-response LEDs in green and orange keep the DTM racing drivers informed of the current situation.

DTM Safety Car provided by Mercedes-AMG since 2000

Mercedes-AMG has been providing the Safety Car ever since the beginning of the "new" DTM in 2000, alternating with Audi from race to race – and since 2012 with BMW also. In the Formula 1 World Championship, an SLS AMG is deployed as an Official F1 Safety-Car and a C 63 AMG Estate serves as an Official F1 Medical Car.