Mercedes-Benz India sets newer benchmark in customer interactivity

Mercedes-Benz India sets newer benchmark in customer interactivity, introduces iSales for sales force

• Sales Personnel to be equipped with iPads to stay connected with growing customer base
• iPads to be equipped with the new iSales application
• The application enables customers to virtually experience the cars and define features of choice
• Faster consumer reach through the unique initiative in line with ‘Go to Customer’ strategy

Mumbai - Reiterating its commitment towards the brand philosophy ‘Best or Nothing’, Mercedes-Benz India has introduced a technological innovation by launching the new i Sales application for the new age tech savvy customers. Mercedes-Benz India will be equipping all its sales consultants with Apple iPads containing the revolutionary iSales application. The application will give a virtual access to Mercedes-Benz cars to the customers where they can engage and customize them before booking the car. The objective to launch the application is to connect with the evolved young customers of Mercedes-Benz.

Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India, commented:

“In this age of glocalisation our customers always want to be in touch with the world on the go, and our iSales platform will not only give them an access to the world of Mercedes-Benz but also they can virtually experience the fascinating range of Mercedes-Benz cars and customize accordingly their choices be-fore booking the car. Mercedes-Benz cars are equipped with numerous sophisticated features which will be explained in details by the iSales giving our customers no reason to compromise while buying the car.”

He further added “The iSales also enables our discerning customers to view Daimler Financial Services options and also lease returns without any hassles of paper work. We are sure that our sales personnel will be more connected now with the customers and prospects by the help of this amazing application. iSales initiative is an integral part of Mercedes-Benz India’s strategy to reach to our customers faster and fascinate them with novel initiatives. This interactive medium will truly be a world in itself and our customers will be able to explore the soon to be launched B-Class for the specifications and also explore its features.”

Mercedes-Benz cars come with numerous path breaking innovations in the technological space. iSales will enable customers to get proper knowledge about the products and equipment fitted in the cars before making their decisions. This initiative from Mercedes-Benz India yet again is another first amongst any automaker in India. The iSales application will provide a 360 degree view of the cars along with features like customization of colours, accessories, equipment and interiors. The customers can customize the car using the tools and thereby creating their dream car by a simple touch. The iSales also has a finance option where the sales consultants can book an order from a customer within minutes of the confirmation. The iSales application is designed to give the customers a real time experience with its superior graphics and smooth detailing. Mercedes-Benz currently has dealership network spread across 31cities and 72 touch points and plans to increase by 15 touch points yearly. The tier II and tier III cities will be very beneficial as they can be in touch with the sales and service personnel anytime, anywhere.

Every question, treated like a Star

Ever had a question you wanted to ask Mercedes-Benz, but didn’t know how or where to do so?

Introducing mb.Connect! An exclusive platform where fans of Mercedes-Benz can pose questions and watch them answered in real time. 

This new initiative from Mercedes-Benz India kicks off on Friday 29th July between 4 to 5 PM. Questions will be answered on a live webcast by Mr. Debashis Mitra, Director, Sales and Marketing for Mercedes Benz India.

This never before seen initiative is a bold new step for the brand and helps connect with a younger net savvy target audience. The result: diehard fans will be able to engage Mr Mitra in a tête-à-tête like never before on a wide range of topics related to Mercedes-Benz. This is an ongoing initiative and users can continue to pose their questions on a continuing basis to Mercedes-Benz even after Friday. 

So logon, ask your question and join us this Friday on www.mb.Connect.in

You can also Tweet us your questions at @mercedesbenzind – Use the hash tag #mbconnect

Mercedes-Benz A-Class, C-Class and E-Class take four first places in customer survey in Germany

Taking four first places with the A-Class, C-Class and E-Class, Mercedes-Benz has turned up a clear winner in terms of driver satisfaction, according to JD Power in Germany, a market research company that conducts surveys of customer satisfaction research on new car quality and long-term dependability. The German car maker has also been voted as the strongest brand in the Allgemeiner Deutscher Automobil-Club (ADAC) AutoMarxX study, Europe’s largest automobile club with more than 18 million members as of May 2012. A little over 14,000 drivers in Germany responded to the online survey to assess the quality and reliability of the cars, which is the basis for the JD Power 2012 Vehicle Ownership Satisfaction Study (VOSS). All the cars had to be driven for around two years.

“We are delighted that we have once again been able to secure the top places in the JD Power Study 2012. Our aim in the future is to continue to set the highest of standards, not only in terms of quality, service and ecology, but, of course also with our exciting designs, inspirational technology and high levels of driving pleasure. As a result we hope that the Mercedes-Benz brand will continue to be extremely well received by our customers,” said Joachim Schmidt, member of the board of Mercedes-Benz cars responsible for sales and marketing.

The company emerged as the winner in the Overall VOSS ranking with the C-Class taking the podium for the third time in succession, the E-Class winning the award for the second consecutive year and the A-Class scoring top marks for satisfaction in the compact class. Also Read: 2012 Mercedes-Benz ML 350: First Drive

Based on the responses, market researchers drew up comprehensive lists of vehicles achieving best satisfaction, comprising 79 models from 25 manufacturers in eight categories.

Mercedes-Benz – A True Leader

Mercedes-Benz India expands its footprint in Haryana, inaugurates new dealership at Karnal

• First luxury car dealership in Karnal spread over 34,000 sq. ft. area; investment of over Rs. 30 million.
• Boasts of a display area showcasing the exciting range of Mercedes-Benz cars, boutique display showcase, and exclusive customer lounge creating a delightful customer experience.
• An integrated 3S State-of-art facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under development.
• Densest network among all luxury car makers in India with 70 touch points in 31 cities.

Continuing its commitment to reach out to new customers, Mercedes-Benz India announced the inauguration of its first state-of-art dealership at Karnal, Haryana. Spread over 34,000 sq. ft., and built with an investment of Rs. 30 million, Berkeley Motors is Karnal’s first ever luxury car dealership primely located at the city’s automobile hub at 118-119 Km Stone, GT Road. The new dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Dahuja, Managing Director, Berkeley Motors.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India remarked: “Inauguration of Berkeley Motors, the first ever dealership by a luxury car manufacturer at Karnal, is reaffirmation of our long standing association, deep commitment and thorough understanding of the Indian market. As part of our successful ‘Go to Customer’ strategy we are committed to reaching out to more customers and give them the Mercedes-Benz experience of Best or Nothing, which is core to our brand philosophy . I am confident that Berkeley Motors will offer the disconcerted customers of Karnal and nearby areas, the excitement associated with brand Mercedes-Benz through our fascinating product range and distinct world class service.”

Created over a span of two months, the provisional facility of Berkeley Motors, Karnal is spread over a total area of 34,000 sq. ft. embracing a well structured showroom and the full-fledged workshop. Strategically located in the automobile hub of the city at 118-119 Km Stone, GT Road, the new dealership has been established with an investment of Rs. 30 million (3 Crores). The new interim dealership has been designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers. In addition to the interim facility, a State-of-art 3S facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under progress.

 This interim facility at Berkeley Motors includes a Drive-in valet service, exclusive customer lounge combined with the display of a wide range of Mercedes-Benz cars. The accessories arenas, an engaging audio-visual presentation, a boutique collection are some of the elements that will introduce the customer to the world of Mercedes-Benz. Berkeley Motors has dedicated and hand-picked personnel to assist the customers in making the purchase of their dream Mercedes-Benz a hassle free one. Towards this, Berkeley Motors has a qualified & experienced team of committed personnel who will take care of the sales, after-sales and service requirements of the customers.

Equipped with highest quality Mercedes-Benz equipment and trained manpower, the workshop of Berkeley Motors has been built at par with the brand’s stringent universal benchmark. Berkeley Motors boasts of a workshop that can take care of customer service requirements and service 6 cars each day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge. Mr. Sanjeev Dahuja, Managing Director, Berkeley Motors commented on the inauguration: “I am extremely delighted to present the city’s first ever luxury car dealership to the customers of Karnal. To be associated with the Three Pointed Star is a matter of immense prestige and we are delighted at this opportunity. At Berkeley Motors we are inspired by Mercedes-Benz’s brand philosophy of ‘Best or Nothing’ and we will ensure the customers of Karnal and nearby cities are offered Mercedes-Benz’s globally famed vehicle ownership experience enabled through its fascinating and emotion evoking product range and benchmarking service standards.”

With the inauguration of Berkeley Motors, the first ever luxury car dealership at Karnal, Mercedes-Benz remains the leading luxury car brand with the densest sales and services network penetration in India with 70 touch points spread over 31 Indian cities.

Encouraged by its novel and benchmarking ‘Go to Customer’ initiatives like inauguration of the Star Lounge, offering the Star Lease, organizing Star Drive, opening of Trendz concept stores, inauguration of AMG Driving Academy at BIC and rolling-out of Star Showcase across the country; Mercedes-Benz remains confident of its strong growth and further expanding its footprint in the dynamic Indian market.