Mercedes-Benz India sets newer benchmark in customer interactivity

Mercedes-Benz India sets newer benchmark in customer interactivity, introduces iSales for sales force

• Sales Personnel to be equipped with iPads to stay connected with growing customer base
• iPads to be equipped with the new iSales application
• The application enables customers to virtually experience the cars and define features of choice
• Faster consumer reach through the unique initiative in line with ‘Go to Customer’ strategy

Mumbai - Reiterating its commitment towards the brand philosophy ‘Best or Nothing’, Mercedes-Benz India has introduced a technological innovation by launching the new i Sales application for the new age tech savvy customers. Mercedes-Benz India will be equipping all its sales consultants with Apple iPads containing the revolutionary iSales application. The application will give a virtual access to Mercedes-Benz cars to the customers where they can engage and customize them before booking the car. The objective to launch the application is to connect with the evolved young customers of Mercedes-Benz.

Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India, commented:

“In this age of glocalisation our customers always want to be in touch with the world on the go, and our iSales platform will not only give them an access to the world of Mercedes-Benz but also they can virtually experience the fascinating range of Mercedes-Benz cars and customize accordingly their choices be-fore booking the car. Mercedes-Benz cars are equipped with numerous sophisticated features which will be explained in details by the iSales giving our customers no reason to compromise while buying the car.”

He further added “The iSales also enables our discerning customers to view Daimler Financial Services options and also lease returns without any hassles of paper work. We are sure that our sales personnel will be more connected now with the customers and prospects by the help of this amazing application. iSales initiative is an integral part of Mercedes-Benz India’s strategy to reach to our customers faster and fascinate them with novel initiatives. This interactive medium will truly be a world in itself and our customers will be able to explore the soon to be launched B-Class for the specifications and also explore its features.”

Mercedes-Benz cars come with numerous path breaking innovations in the technological space. iSales will enable customers to get proper knowledge about the products and equipment fitted in the cars before making their decisions. This initiative from Mercedes-Benz India yet again is another first amongst any automaker in India. The iSales application will provide a 360 degree view of the cars along with features like customization of colours, accessories, equipment and interiors. The customers can customize the car using the tools and thereby creating their dream car by a simple touch. The iSales also has a finance option where the sales consultants can book an order from a customer within minutes of the confirmation. The iSales application is designed to give the customers a real time experience with its superior graphics and smooth detailing. Mercedes-Benz currently has dealership network spread across 31cities and 72 touch points and plans to increase by 15 touch points yearly. The tier II and tier III cities will be very beneficial as they can be in touch with the sales and service personnel anytime, anywhere.

Mercedes-Benz A-Class, C-Class and E-Class take four first places in customer survey in Germany

Taking four first places with the A-Class, C-Class and E-Class, Mercedes-Benz has turned up a clear winner in terms of driver satisfaction, according to JD Power in Germany, a market research company that conducts surveys of customer satisfaction research on new car quality and long-term dependability. The German car maker has also been voted as the strongest brand in the Allgemeiner Deutscher Automobil-Club (ADAC) AutoMarxX study, Europe’s largest automobile club with more than 18 million members as of May 2012. A little over 14,000 drivers in Germany responded to the online survey to assess the quality and reliability of the cars, which is the basis for the JD Power 2012 Vehicle Ownership Satisfaction Study (VOSS). All the cars had to be driven for around two years.

“We are delighted that we have once again been able to secure the top places in the JD Power Study 2012. Our aim in the future is to continue to set the highest of standards, not only in terms of quality, service and ecology, but, of course also with our exciting designs, inspirational technology and high levels of driving pleasure. As a result we hope that the Mercedes-Benz brand will continue to be extremely well received by our customers,” said Joachim Schmidt, member of the board of Mercedes-Benz cars responsible for sales and marketing.

The company emerged as the winner in the Overall VOSS ranking with the C-Class taking the podium for the third time in succession, the E-Class winning the award for the second consecutive year and the A-Class scoring top marks for satisfaction in the compact class. Also Read: 2012 Mercedes-Benz ML 350: First Drive

Based on the responses, market researchers drew up comprehensive lists of vehicles achieving best satisfaction, comprising 79 models from 25 manufacturers in eight categories.

Mercedes-Benz wins The Plus X Award

Mercedes-Benz honored as the world’s most sustainable automobile manufacturer

Mercedes-Benz was honored with a total of five awards at the presentation of the world’s biggest innovation prize for technology, sport and lifestyle in Cologne.

Not one but two vehicles won the prestigious Plus X Award: the new A-Class in the category “Innovation, High Quality, Design and Ease of Use” and the new E 300 BlueTEC HYBRID in the category “Innovation and Ecology”. In addition, both vehicles received seals of approval as the “Best Product of 2012”; the A-Class as the best compact vehicle and the E 300 BlueTEC HYBRID as the best luxury vehicle. Furthermore the jury of the Plus X Award honored Mercedes-Benz with a special award as the world’s most sustainable automobile manufacturer.

The jury honored the diversity of the pioneering drive concepts from Mercedes-Benz as well as the strong and successful commitment to the development of new concepts for urban mobility, in particular the car sharing solution car2go, with the “Plus X Award for Sustainability” special award.

The Plus X Award, now in its ninth year, is the world’s biggest innovation prize for products from the technology, sport and lifestyle sectors. The Plus X Award seals of approval are awarded in seven different categories – Innovation, High Quality, Design, Ease of Use, Functionality, Ergonomics and Ecology. The “Best Product of the Year” honor goes to a product that garners more seals than the other products in its product category.

Leading up the Automotive Scene

Aggressive Looks, Enhanced Dimensions, Refined Performance and Green footprint: The New M-Class from Mercedes-Benz sets a new benchmark among luxury SUVs in India

Now in its third generation, the M-Class is the most popular SUV from the Mercedes-Benz stable with over 1500 units already sold in India. The new M-Class with its aggressive looks, larger dimensions and green footprint has raised the bar for luxury SUVs in India. The best in Class SUV with Active Parking Assist, Airmatic Air Suspension, 20 inches AMG Body styling & Alloy wheels, Easy pack Tailgate, Designo Leather Interiors and Mini Spare wheel included in the standard fitments

Power packed with technology and gadgets the new M-Class introduces several concepts into the SUV segment for the first time- like Attention assist, Eco start stop, Reversing Camera etc. Legendary Mercedes technology, safety and robustness earned it the Euro 5 star rating from EURO NCAP

Mercedes-Benz India introduced the powerful, agile and luxurious new third generation M-Class, sporting the Mercedes-Benz new design language, to the market. The New M-Class stays true to the lineage of its predecessors and drives into the future with better fuel efficiency, new look and superior performance. The New M-Class exemplifies Mercedes-Benz’s philosophy of the ‘Best or Nothing’ being the engineering marvel that it is. 

Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “At the start of this year we had promised to introduce exciting new models into the market. We are proud to present today the New M Class, built to perform with the highest precision and follows the Mercedes-Benz new design language. We are confident that the quality of drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received.”

Aggressive design language:  The design of the M-Class is a trailblazing further development of the SUV concept. The unmistakable style makes the W166 series instantly recognizable as an M-Class. The horizontal lines at the rear emphasize the vehicle's on-road character. These lines are picked up in the cockpit, with its compelling combination of ergonomic, practical design and the use of high-grade materials.

What’s New?

This new edition of the M-Class, now in its third generation, sets new benchmarks in SUV design, technology and performance. The NEW M-Class sports powerful exterior and interior design featuring high – quality details, following the interpretation of a contemporary SUV. 

The vehicle leads the field in safety, comfort, quality feel over its competitors. The pinnacle of comfort and load compartment capacity offering ease of handling,  on and off-road.

Keeping true to the new design language, the new M-Class has been envisioned with a much sleeker frame as compared to its predecessor. Though the vehicle is significantly larger it does not make it look bulkier. There is an overall increase in the length and width of the car.

 A true off-roader,  the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console.

Safety is a primary mover for Mercedes-Benz; the New M-Class is packed with safety technology. It has nine strategically located airbags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that helps prevent such instances.

Protection of the environment is a key task of every individual; the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals.

Making the drive more pleasurable is the technology that has been packed into the new generation such as ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus.

The NEW M-Class sets the bar higher for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.

The Third Generation Mercedes-Benz M-Class Launch

Presenting the Third Generation Mercedes-Benz M-Class – For Those in Control

When your eyes see only empty road for miles ahead and your heart is fluttering like the wind rushing by, you know that the best part of the journey has begun. And you are in control.

It is by far the most advanced SUV created by Mercedes-Benz and is in the 3^rd generation. The individuality that it projects, the style statement and the adventurous spirit of an explorer is what makes this car so magnificent. The New Mercedes Benz M-Class truly is a car ‘For those in Control’.

Here are the extra-ordinary features of the all new Mercedes-Benz:

• The new M-Class comes with a standard with the ECO start/stop function which reduces fuel consumption and emissions by automatically switching off the engine (for example in traffic jams or at traffic lights)

• The AMG Exterior Sports package (20” AMG alloys & AMG body styling) as well as exclusive appointments (like Designo exclusive 2-Tone leather upholstery) further enhance the sportiness rugged looks and comfort of the M-Class.

• Extensive safety features that are unique in this segment include the PRE-SAFE® system & 9 airbags

• PRE-SAFE: includes preventive belt tensioner, positioning function for front passenger's seat with Memory package, closing function for sliding sunroof and side windows.

• Most comprehensive standard equipment in the segment in terms of restraint systems with 9 airbags- front (2), front side (2), driver kneebag (1), front/rear windowbags (2), rear sidebags (2)

• Innovative assistance systems, such as ATTENTION ASSIST, Active Parking Assist, etc

• COMAND Online system with a bigger 17.8 cm color display, 10 GB MUSIC REGISTER, SD slot for memory cards. Playback of audio CD and DVD audio/video possible, amongst others. Search for music titles with LINGUATRONIC (voice operated control)

• THERMOTRONIC 3-zone luxury automatic climate control with selectable climate modes (FOCUS, MEDIUM and DIFFUSE).

• High traction: 4MATIC permanent all-wheel drive with 50:50 power distribution ideal for off-road use. Downhill speed regulation via engine and transmission control.

• AIRMATIC package  incl. air suspension, all-round level control and ADS II adaptive damping system with selectable "Sport" and "Comfort" (button name: "COMF") modes at the touch of a button. Even more flexible handling on the road for enhanced comfort and dynamics.

• 7G-TRONIC PLUS fitted as standard with further decrease in torque converter slip and optimized efficiency. Improved damping of rotational eccentricities and vibrations at the same time makes for even greater comfort, faster gear changes and more durability.

• The first in new M-Class is the Easy pack tailgate which ensures excellent loading convenience with the press of a button.

• The all new reversing camera in the new M-Class increases comfort & provides a real safety plus by not only make parking easier, but also maneuvering in difficult terrain.

• Euro NCAP ratings: Five star rating for excellent occupant protection.

• The New M-Class is longer & wider than the outgoing predecessor by + 23mm & +15 mm respectively while the height is reduced by -19mm making the new M-Class more aerodynamic.

• Off-road driving program with off key: helps the driver to off-road trips with customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program ESP ® and Electronic Traction System 4ETS . It is activated via the off-button on the center console.

The Stars Lead the way

When it comes to the pinnacle of automotive engineering, you only need to turn to the Stars to find your way. With last weekend’s win of the Mercedes-Benz GP team at Shanghai China, the brand has once again reiterated this fact.

Mercedes-Benz has for long been a true leader in the automotive space. Not just the inventors of the automobile, the very genes of innovation run through our veins. The company has established itself in every aspect of automotive engineering, including performance, safety and luxury. Over 80% of all automotive patents are owned by Mercedes-Benz. We help define the future of mobility with innovations such as BLUE EFFICIENCY.  Our innovations have moved beyond occupants and keep in mind the safety of pedestrians as well with innovations like the ACTIVE SAFETY bonnet.  

We have pioneered several initiatives in the Indian market, creating benchmarks for other luxury automotive brands. We established the AMG Driving Academy in India, an event where people could learn how to handle top –of-the-line vehicles with the help of experts. The MercedesTrophy redefines luxury golfing in India for professionals and enthusiasts alike. Our StarDrive initiative is the first in its segments and offers a unique test-driving experience that tests the mettle of our Stars. We even offer more car, per Star, with our unique Star Lease program that allows you to lease a Mercedes-Benz car without any hassle of maintenance.

The recent Formula One win is another stellar example of a new beginning and how we will lead the way in the near future.

World Green Car Award 2012 Goes To Mercedes-Benz

At the annual World Green Car awards corresponding with the New York International Auto Show, Mercedes garnered for the second time this award which distinguishes the world’s most efficient cars. Initially won in 2007 by the carmaker’s E 320 BlueTEC, this year’s award was garnered by the Mercedes-Benz S 250 CDI BlueEFFICIENCY. It overcame 23 other entries such as the Ford Focus Electric and the Peugeot 3008 Hybrid.

The S 250 CDI BlueEFFICIENCY is the first four-cylinder engine used in the S-Class, with the diesel unit triumphing fuel consumption levels of just 5.7 litres per 100 kilometers. Says Prof. Dr. Thomas Weber, Board of Management, responsible for Group Research & Mercedes-Benz Cars Development, “The highly efficient gasoline and diesel engines in the S-Class show that our customers can drive a luxury vehicle with a clear conscience. The S250 CDI is the most remarkable example: with a fuel consumption of only 5, 7 l per 100 km, the S250 CDI is the most fuel-efficient luxury sedan in the world.”

To be entitled for the 2012 World Green Car award, a vehicle had to be all-new, or noticeably revised, in production, and announced for sale or lease to the public in quantities of at least 10 in at least one major market during the period beginning Jan. 1, 2011 and ending May 30, 2012. Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed precisely at increasing the vehicle's environmental responsibility, were all taken into consideration.

Three green experts were selected by the World Car Awards Steering Committee to expansively review all documentation and specs linked with each vehicle contender. They were asked to create a short-list of qualifiers for review by the 64 jurors in their second round of voting in February. Their ballots were then tabulated by the international accounting firm KPMG, according to the World Car Awards.

According to the experts, “This is the first 4-cylinder S-Class in the 60-year history of the legendary model. Powered by a 204 hp diesel turbo producing 500Nm, this S-Class develops generous power from the world’s cleanest diesel, while the integration of a start-stop system means that this car produces an exceptional 149g/km of CO2.”

mb, Feel it - Mercedes-Benz India kickstarts its avant-garde initiatives in 2012

• Introducing a pulse racing new design language
• The new initiative will be woven across various engagements
• mb.inspired! a showcase of the new face of Mercedes-Benz across varied creative fields with distinguished personalities like Farhan Akhtar, Chetan Bhagat, Masaba Gupta among others

Mercedes-Benz finished 2011 on successful note and starts the New Year with a range of initiatives to capture the robust growth in luxury segment. It is leveraging the Auto Expo as a platform to kickstart these initiatives and has encapsulated the entire thought in “mb. Feel it!”

“mb. Feel it!” is a call to experience Mercedes-Benz through various forms and to understand the brand even more closely. There are two fundamental pillars through which Mercedes-Benz India wants to communicate this thought- Exciting new Products and New initiatives like mb. Inspired! and the Performance Driving Academy.

Products:

Mercedes-Benz will have the largest display of cars in the luxury segment at the Auto Expo 2012. Spanning across 3600 sq metres, it will showcase 17 cars! The key highlights shall be the “Concept A” which will unleash in India, for the first time, the “New design language of Mercedes-Benz”. It will give people an insight into the future of automobiles. This is also supported by a special exhibit of F- Cell technology which demonstrates cars emitting only water vapor.

Apart from the two new launches, Mercedes-Benz for the first time will display the S 600 Pullman to the public. This car used by heads of states, Presidents and world leaders, is a 4- door armored vehicle confirming to the highest safety standards.

New initiatives: mb. Inspired! & Performance Driving Academy

mb.Inspired!

In a distinct showcase Mercedes-Benz India would be launching mb. Inspired - a unique Initiative which showcases the face of Mercedes-Benz across varied creative fields. mb.Inspired! results in a very personal perspective that reveals new ways of thinking and spreads inspiration.

About mb.Inspired!
‘Best or Nothing’ has always inspired Mercedes-Benz and has been the guiding philosophy of the brand. It has inspired Mercedes-Benz in pioneering numerous technological innovations in the automotive domain, which has resulted in benchmarking product offerings from the company’s portfolio, that has won admirations of million of customers world over and continues to aspire millions more. Mercedes-Benz would be promoting this philosophy in India through the mb. Inspired! initiative.

A new vibrant and young India is on the rise and it is driven by youth and their rising aspirations. It’s an India which is fearless in taking risks and doesn’t fear failure. Mercedes-Benz India commemorates these young youth inspirational icons through mb.Inspired! It’s an initiative which synergizes the Mercedes-Benz ethos across various creative, sporting, business and lifestyle universes. The result is a collaborative perspective that fuels new ways of thinking and inspires.

Mercedes-Benz India will be introducing distinguished personalities like Farhan Akhtar, Chetan Bhagat & Masaba Gupta as the first entrants to this elite group.

Performance Driving Academy:

Mercedes-Benz India will be starting the registrations for the “AMG Performance Driving Academy” which will be inaugurated on 4th January at the Buddh International Circuit. This will give an opportunity for visitors to know more about this unique initiative. Mercedes-Benz will also display its DTM racing car and the SLS GT3 racing car for the first time ever in India. Select participants will also have the opportunity to experience STAR DRIVE in the Auto expo venue.

Speaking on the initiative Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said “mb. Feel it! is more than a communication tag line. It can be experienced by the customers when they interact with brand Mercedes-Benz during the Auto Expo in forms of future products and technologies showcased, young achievers & our engagement through the performance driving academy. This is in line with our strategy to grow 10 times in 10 years in the Indian market”.

Mercedes-Benz India ushers in new era of contemporary design and luxury: Launches the New C 200BE AVANTGARDE

• The launch of New C 200BE AVANTGARDE signifies the arrival of the contemporary profile of the hallmark and legendary C-Class with a stylish presence more than ever before with the introduction of the Panoramic sunroof


• Introduction of comprehensive safety package: The C-Class will feature - Attention Assist and Parktronic including Parking Guidance for the first time ever in its segments


• Striking interiors: With completely redesigned dashboard with integrated central display, new instrument cluster with colour display, high-grade trim and a wide choice of colours and materials for the line-specific interior appointments


• Intelligent Light system & LED day time running lights add to the attractive exterior design of the New C-Class highlighting the dynamically shaped headlamps and seamlessly integrated tail lights, with a powerful new front Bumpers

New Delhi: Mercedes-Benz India today introduced the New C 200BE characterized by its distinct sporty & aggressive look while retaining its classic luxury & appeal. Setting new standards in its segment, the spectacular new generation C-Class offers a new presence that integrates safety, comfort and agility. Mirroring one of the most important iconic model series, this C-Class is the epitome of luxury and comfort.


Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “The New C-Class, with its complete redesign both external and internal, will continue to set newer benchmarks in design, quality and luxury for the segment. With features that are stylish and luxurious like the first ever Panaromic Sunroof in this segment, this latest generation of the best-selling Mercedes model offers the highest level of remarkable driving experience to the Indian consumer. Setting new standard in its segment, this New C-Class will occupy an excellent position in the competitive line-up.”


The New C 200BE continues the exemplary visual appeal of its predecessors while simultaneously creating a more masculine appearance. The front and rear of the vehicle have been provided with a distinguished overhaul, with pronounced body parts. Equipped with distinctive contours in the front, the seamlessly blended LED taillights and the dynamically shaped headlamps offer an unparalleled intelligent advantage. A distinctive new bumper design allows the car to display its masculine prowess even as the alloy wheels provide a resolute impression of the car. At the rear, emphasis has been given to create a light pattern that is seamless with an emphatic pattern. Aditionally, the spectacular sunroof reflects the dynamic characteristic of its driver more expressively, providing the driver a superlative experience.


With a redesigned dashboard, new instrument cluster, equipped with an integrated color display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.


AGILITY CONTROL package with the selective damping system, provides a customised style of vehicle handling, showcasing the vehicle’s technological prowess. With functions such as PRE SAFE and NECK PRO, ADAPTIVE BRAKE with ABS and ASR, brake drying function and hill start assist, Thermatic Cruise control, fog lamps and rain sensors the car offers outstanding levels of safety for the passengers


This New C-Class is equipped with a 4 cylinder petrol engine with 7-Speed Automatic Transmission, which enables reduced fuel consumption while delivering high output and torque for unmatched driving pleasure. As the world's premier automobile manufacturer, Mercedes Benz takes its responsibility for environment care very seriously. Which is why, we are constantly engaged in improving every aspect of automotive technology to reduce the impact on the environment. 

Mercedes-Benz opens Newer horizons in India with the launch of the New Roadster SLK 350 BlueEFFICIENCY

The New SLK-Class

• SLK pioneered the Roadster segment in the world. With the SLK, Mercedes-Benz reinvents the Roadster yet again; introduces the world’s first Magic Sky Control 
• Rated as one of safest cars in its class: Awarded the Euro NCAP 5 Star Safety Ratings
• Combines fun with responsibility: Powered by 3.5L engine; yet implementing BlueEFFICIENCY measures which ensures optimal performance and environment compatibility


Delhi– Mercedes-Benz India today unveiled the exemplary and stunning New generation SLK 350, showcasing its distinctively aggressive design and an impressive sporty architecture, mirroring the sharp lineage of the SLS-AMG and the SL Class. Adding another highlight to Mercedes-Benz India’s luxury car portfolio, this engineering marvel introduces the ‘MAGIC SKY CONTROL’ panoramic vario-roof for the first time ever. Blending sporty inspiration with unrivalled safety, the New SLK embodies the luxurious performance of trend setting technology.


Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “The New SLK 350 is one of the most revolutionary products to come from the stable of Mercedes-Benz! Demonstrating the rich blend of sophistication with the latest in design and technology, the car is a testament to our continued endeavor to offer a thrilling experience to our customers. With its powerful innovative features and state of the art technology, the car proves not just to be an exhilarating experience to the driver but also a visual delight, consolidating its status as a benchmark product world over.”


For the first time ever - MAGIC SKY CONTROL
Proving yet again its leadership in technological advancements, this stunning roadster takes its pioneering concept of the vario-roof to a New level, with the introduction of the world’s first ‘Magic Sky Control’ panoramic vario-roof. The third generation of the SLK family offers its driver a never before advantage, as this meticulous design breakthrough transforms the roadster into a coupé at the touch of a button. Blending harmoniously into the overall design, the roof offers a brighter and more natural interior, offering a spectacular view of the skies.


Supreme design mirroring leadership in technology
Designed to be thrilling, powerful and yet royal, the SLK 350 boasts of sleek lines and shapely contours demonstrating its supremacy with a bolder look. With symmetrically arranged headlamps and bumpers, the contours of the car invoke the car’s all powerful character, as the hallmark Mercedes V-Shape adds the final finishing touch. From the side and from the front, the car is sculpted to rise and glide likes a powerful machine, exuding its lively, sporty presence. With authentic sporty trimmings, sweeping lines and stylish seating mechanisms, the interiors of the SLK have been intricately crafted to offer the pinnacle in luxury and comfort. 


Ingenious material mix and high levels of safety 
The striking New SLK 350 impresses with the New BlueEFFICIENCY technology, unleashing a slew of revolutionary features for the most tempting driving experience. Designers and engineers have integrated superior maintaining the edge in new age technology accompanied with stylish designs. Safety is an important benchmark for every Mercedes vehicle. The SLK 350 has achieved the much coveted 5 stars in the Euro NCAP Crash Rating making it the epitome in safety. The third generation of the powerful trend-setter will make use of a whole host of the latest assistance systems to support the driver. These include the drowsiness detection system ATTENTION ASSIST which predicts the level of driver attentiveness to provide an early warning of overtiredness. The parking guidance system PARKTRONIC aids in representing the recommended parking manoeuver. 


SLK-Class: Engine specifications
The New SLK-Class is equipped with a V6 engine and a capacity of 3.498cc with a 306hp output and 360Nm torque making its engine a force to reckon with. The exemplary efficiency is coupled with a torque that offers a high level of responsiveness making this roadster impressive in every aspect.


Priced at Rs. 61.9 Lakhs (Ex-Showroom Delhi), the New SLK 350 will be retailed through Mercedes-Benz Dealerships across the country.

Celebrating 125 Years of Innovation

The 1886 Benz patent motor car: the world’s first car.

If truth be told, before this date there had already been “auto-mobiles” powered by steam or electricity. But not only did Carl Benz hit upon the brilliant idea of using an internal combustion engine as the drive system for a “self-mover”; he was also the first to have the tenacity to secure success for the invention. On 29 January 1886 he presented his stroke of genius at the Imperial Patent Office – the car was born. His single-cylinder 4-stroke engine with a displacement of 0.954 of a litre anticipated elements still found in every internal combustion engine to this day: a crankshaft with balance weights, electric ignition and water cooling: enough to generate 0.55 kW and a top speed of 16 km/h, virtually corresponding to the power of a whole horse. Snorting loudly and hissing terrifyingly, the newfangled motor car must have seemed like the work of the devil to some back then.

Anyone brave enough to try out Benz’s invention was a true pioneer, for there was no road network, there were no workshops, and they had to forge their own replacement parts. Nevertheless, no less than 25 production-version units of the patent motor car were sold. Daimler built his “motorised carriage” that same year.
Benz initially had a slight edge over Daimler, but then Daimler-Motoren-Gesellschaft designed a car that was a model for the industry, going down in history as a “Mercedes”.

So, to celebrate the 125th anniversary of such an epic event in History, we're going to take a drive down memory lane with the 'Back to the Future' contest.

Dedicated to the Mercedes-Benz enthusiast, the 'Back to the Future' contest is all about our 125 years of innovation. So, if you think you know all there is to know about your favorite automobile brand, why not test your knowledge against other fans across the country? Then, if you can beat out the best of the best, you can travel back in time, with Mercedes-Benz as your guide. The lucky winner will have the chance to visit the Mercedes-Benz Museum in Stuttgart, Germany, where they can experience for themselves the magic of years gone by and the fascination of future wrapped by.

For the automobile fanatic, this is a dream opportunity & definitely not one to be passed up so easily. So, if you think you have what it takes, just head on over to your nearest Mercedes-Benz India dealership or connect with us on our official Facebook page. Answer all the questions correctly & you will be in the running for the adventure of a lifetime.

125 years down the line & we're still just as committed to bringing you the latest & best in innovative automobile technology. And, with your continued support & friendship, we promise to bring you 125 more!