The 2012 FIA Formula One World Championship

The 2012 FIA Formula One World Championship is ready to flag off this weekend with the season-opening Australian Grand Prix held at the picturesque Albert Park.

Here’s some trivia on the 5.303 km street circuit located south of Melbourne city centre.

•   From 2002 - 2011, the winner of the Australian Grand Prix has gone on to become World Champion seven times
•   DRS can be used over 56% of the lap distance in qualifying, a total of 2970 metres
•   The Safety Car has been deployed in six of the last ten Australian Grands Prix on a total of 15 occasions
•   Mercedes-Benz power has won three of the last four Australian Grands Prix (2008, 2009, 2010)

With the F1 W03 tested endlessly; Michael & Nico seem ready to get into the thick of it, here’s what they had to say…

Michael Schumacher

“Finally, we can stop trying to read the tea-leaves from testing and actually go racing. Melbourne is a perfect location, and the ideal place to start the season. The city loves Formula One, the fans create a great atmosphere and obviously, as drivers, we feel that too. And because we’ve already got a buzz about what’s to come, it just makes you want to get out there and start driving. During winter testing, we completed lots of miles and built up a really complete set of data, which should put us in a good position for the first race and to develop the car even further in the right direction. We’re ready for the 2012 season to begin…”

Nico Rosberg

“I’m really looking forward to the start of the new season in Australia next weekend. I had a perfect winter break with plenty of rest, a good training camp and a successful pre-season test programme where we were able to put a lot of mileage on our F1 W03 car. So we are really ready for the first race. I always love the atmosphere in Melbourne; it’s a great city and the fans are fantastic. After all of the hard work, and all of the speculation, it will be really interesting to see where we are on Saturday afternoon after qualifying. Before heading to Australia, I will be in New Zealand for a bike training camp to help me adjust to the time difference and the climate ‘Down Under’.”

Ross Brawn, Team Principal

“The build-up to the start of a new season is always an exciting time, no matter how many times you have experienced it, and everyone at the team is looking forward to the action getting underway in Melbourne next week. We are well prepared, both at the factory and on track, as a result of our structured development and testing plan, and I am confident that we are in a good position. How this translates to our performance relative to the competition is, of course, the key question and it will be interesting to see how it all shapes out next weekend. My thanks to all of the team at Brackley and Brixworth for their hard work and dedication over the winter months and I hope we will be able to reward them with a strong season. Melbourne has always been one of the atmospheric races on the calendar, and certainly one of my favourite cities to visit, so I look forward to a good week ahead.”

Norbert Haug, Vice-President, Mercedes-Benz Motorsport

“It's only a little over 100 days since Formula One was in Brazil for the final race of the 2011 season, but now we are ready for the 2012 season to begin and to get back to what we love best: going motor racing. Starting the third season with our Silver Arrows works team, we think we are better prepared than the two years before, which indicates that our learning process is heading in the right direction. The Mercedes F1 W03 has run reliably since its first run on 16 February, completed 4,450 km during pre-season testing, and achieved an average daily testing mileage of 472 km: this equates to an average of more than one and a half Grand Prix distances during each of the nine test days. Nico and Michael are both excited about the new season and highly motivated, while our team members back at base in Brackley and Brixworth and on track are working extremely hard to deliver both performance and reliability at the opening race. The whole team has done a good job in both areas this winter. After testing, we know we have a solid basis to work from and a good platform for development. Understandably, there is much speculation about the pecking order of the new season, and finally we will get a first answer on Saturday afternoon during qualifying in Melbourne, when everybody has to put their cards on the table. Before the first race of this long season, I would like to thank all our team members who have worked so hard and with dedication during the past months, with our clear target which is making the next step in improving our performance compared to our competitors. We aim to show that we have taken this step forward as the first part of a continuous process of improvement.”

Mercedes-Benz Announces Adam Scott as Brand Ambassador

Mercedes-Benz, the German car manufacturer, is delighted to announce the appointment of Australian professional golfer, Adam Scott, as its new international golf brand ambassador. The 31 year-old Australian has had a hugely successful year, including his best finish at a Major championship when he finished in tied second place at The Masters in Augusta. He also triumphed at the 2011 WGC-Bridgestone International, earning him his first career World Golf Championship.

The Australian is currently ranked 10^th in the Official World Golf Rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.

Scott commented: “It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf. The company is a huge supporter of the sport around the globe, partnering three major tournaments; The Masters, The Open, and The USPGA Championship as international automobile partner. Its involvement also impacts the amateur game with The MercedesTrophy, a tournament in its 22^nd year, which attracts 60,000 amateur golfers from over 60 countries annually.” 

Scott continued: “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsport activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”

Mercedes-Benz Global Marketing Director, Lüder Fromm, commented: “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course – the best or nothing.”