Own a Star with ease

Contrary to belief, owning a Star does not cost the earth. While the Mercedes-Benz Star Lease program guarantees that you can experience the best of our automobiles at the lowest cost, the Star Ease program demonstrates Mercedes-Benz’s on-going commitment to ensuring that you also enjoy a low cost of maintenance and low cost of spares with the Mercedes-Benz Star Ease program. This is backed with a high level of warranty that is best in class and leaves the competition racing to keep pace. 

The Star Ease program promises peace of mind with a three year standard warranty with the fourth year warranty on the C-Class just costing you a mere additional Rs. 30500.  This warranty can be purchased at any time during the first three years of ownership. The package is available on purchase of any of our automobiles being sold.

Star Ease is available in two packages- the Star Ease Basic Package and the Star Ease Comprehensive Package. The Basic Package covers essential service jobs like change of engine oil, filters, brake fluid, coolant, STAR Diagnosis, exterior wash and interior cleaning (to name a few), for a period of 3 years or 60,000 kms, whichever occurs earlier.

The Star Ease Comprehensive Package provides coverage for an additional 30,000 kms for the motoring enthusiast. While providing all the services of the Basic Package, the Comprehensive Package offers wheel alignment and balancing, inspection and change of transmission oil, transmission filter and gasket, brake pads, break discs and wear sensors, and wiper blades.

As an owner who has availed of this program, you will not waste time in workshops as your car is handled on a priority basis. The regular estimation and approval phase is bypassed for Star Ease owners. What’s more this service package can be availed of at any Mercedes-Benz workshop across India.

What makes the Star Ease program truly unique is that the promise of worry free ownership can be transferred during the duration of the program. So if you part ways with your Star, the new owner can still reap the rewards of this exclusive program. 

The Star Ease package promises a world of benefit to our esteemed customers and is a demonstration of our commitment to ensure you get the very best from our stars. The warranties that it offers combined with low costs of spares ensures that you have low cash outflows. The features available in our programs are best in class and exceed what our closest competitors have to offer. So experience peace of mind today and walk into a Mercedes-Benz dealership today to sign up for a Star Ease package and worry free motoring.

Rise to prominence with the C-Class

The C-Class has always been aspired for as an automobile that is comfortably agile. With stunning interiors and performance to match, this is a car for those who appreciate speed and the responsibilities that come with it. With racing in its blood, the C-Class is powered by cutting-edge technology that ensures both the petrol and diesel variants surpass the competition, firmly putting it in a class of its own. It is this technology that delivers the hallmark levels of agility that the C-Class is renowned for, time and again.

Customers who opt for the diesel variant are treated to a 4-cylinder in-line engine that features a choice of three power outputs.  The rich torque and instantaneous response even at low revs are just one of the indicators of the restrained aggression that rests within the engine block. The fourth-generation common –rail diesel technology features an injection pressure that is increased to 2000 bar, this is combined with optimised combustion chambers and extremely precise injectors.  High torque in every engine speed range is achieved by a higher ignition pressure and a turbo charger, while the two Lanchester balancer shafts provide the necessary refinement. The C 250 CDI Blue EFFICIENCY delivers an output of 150kW / 204 hp @ 4200 rpm, while the C 220 CDI delivers an output of 125 kW / 170 hp @ 3000-4200 rpm.

Petrol variant have an optimised 4-cylinder power plant with a displacement of 1.8 litres. Outstanding torque and power is delivered by a combination of direct petrol injection, variable valve timing and a finely tuned turbocharger. An optimal level of efficiency is delivered by almost complete combustion, with optimum cylinder charging achieved by variable valve timing. The two balancer shafts ensure for low engine vibration in every engine speed range. The C 200 BlueEFFICIENCY produces an output of 137 kW and a peak torque of 285 Nm.

Whatever the choice, the driver of a C-Class can rest assured that the latest iteration of this ever agile automobile is more powerful, cleaner and more economical than its predecessors. Slip behind the wheel for a test drive and experience the poetry in motion that powers the next generation of agility in the Mercedes-Benz C-Class.

Inherited agility. Comprehending the C-Class

Experience a new generation of agility with the C-Class from Mercedes-Benz. An automobile crafted for speed, the C-Class provides thrills like no other. Confident yet captivating, the C-Class is the perfect blend of sportiness and state-of-the-art innovations.

Available in petrol and diesel variants, the C-Class delivers uncompromising efficiency in an automobile that impresses in every detail.  While the C-Class rolled out initially in 1993, we’ve never stopped perfecting it since. Its subsequent iterations have resulted in a car that is the true harbinger of speed. The 7G-TRONIC 7-speed automatic transmission ensures that the C-Class makes its mark both on the track and off it. Its proven record of wins cumulated with the 2010 DTM championship where a C-Class took first place in nine out of eleven DTM races.

Styled to exhilarate as much as it accelerates, the C-Class is easy to pick out from the crowd with a powerful and provocative front section. This styling is carried even within with the dashboard, surfaces and trims that espouse speed at every corner. The result is an automobile that looks like its speeding even when at a standstill. 

This speed comes with features that ensure a responsible drive. BlueEFFICIENCY technologies ensure reduced emissions while a slew of safety features like ATTENTION ASSIST, AGILITY CONTROL and Intelligent Light System ensure for a safe drive. The result, a perfect combination in a car that delivers agility, style and substance.  The Mercedes-Benz blog explores facets of this amazing automobile right here in subsequent posts. Stay tuned.

Are you Ready to B?

A car is not just a mode of transportation; not anymore at least. It’s a reflection of your lifestyle and personifies the personality of the consumer. It’s about you and how you live your life. Work or  leisure, each car has its own role. There are cars which drive you to work and then there are others which take your mind off it. If you are fond of road trips and travel, we have just the perfect car for you.

Adventure and travelling have a new meaning in the lives of today’s generation and acts as a good means of rejuvenation. The number of adventure enthusiasts are on the rise in India and is not restricted to the younger generation anymore. We love going for road trips and like to carry our world with us. Be it a weekend getaway or a long drive, this car is for the adventure seeking, for those who believe in style and substance, those who enjoy travelling and love touring. Its all about enjoying the drive, having fun, recharging your batteries, spending time with your loved ones and living your life your way.

The car's stylish design and sporty looks will turn heads wherever you go and is bound to get you noticed. It boasts of luxurious interiors which are high on quality, comfortable to use and has the space to meet the needs of the entire family with abundant room to carry your luggage and what you like. It is intelligent and understands the importance of safety and offers world class safety features. This car has the driving dynamics to put a smile on your face. Even after delivering such performance it is extremely fuel efficient and cares for the environment with reduced emissions. 
This is what we call Sports Touring and we at Mercedes-Benz are set to open up an entirely new segment in India. Only one car slots in here, the all new ‘B-Class’ and it fits the bill perfectly as India’s first ‘Sports Tourer’. It will be here soon, keep watching for more.

Our passion connects us.

Mercedes-Benz India does a live webcast on mb. Connect!

Recently, Mercedes Benz India added another first to its name. We are the first automobile company in the country to talk directly to our customers and those who admire the brand, through a live webcast. We took this initiative to give you an insider's perspective of what it takes to make these dream machines a reality. We shared some lesser known facts of our cars and discussed the complexities of the cutting-edge technology that brings the fascination alive. 

The mb. Connect! event was conducted through a live stream. The questions were fielded by Mr. Debashis Mitra – Head of Marketing & Sales, Mercedes-Benz India. We sorted through over 500 questions submitted to us and got some interesting insights from Mr. Mitra as he shared his immense knowledge of the brand. 

We will bring you more such interactive sessions where you can connect with important people behind the scenes who share your passion for Mercedes-Benz India. 

To engage with Mercedes-Benz India, just log on to www.mbconnect.in.

Mercedes-Benz wins The Plus X Award

Mercedes-Benz honored as the world’s most sustainable automobile manufacturer

Mercedes-Benz was honored with a total of five awards at the presentation of the world’s biggest innovation prize for technology, sport and lifestyle in Cologne.

Not one but two vehicles won the prestigious Plus X Award: the new A-Class in the category “Innovation, High Quality, Design and Ease of Use” and the new E 300 BlueTEC HYBRID in the category “Innovation and Ecology”. In addition, both vehicles received seals of approval as the “Best Product of 2012”; the A-Class as the best compact vehicle and the E 300 BlueTEC HYBRID as the best luxury vehicle. Furthermore the jury of the Plus X Award honored Mercedes-Benz with a special award as the world’s most sustainable automobile manufacturer.

The jury honored the diversity of the pioneering drive concepts from Mercedes-Benz as well as the strong and successful commitment to the development of new concepts for urban mobility, in particular the car sharing solution car2go, with the “Plus X Award for Sustainability” special award.

The Plus X Award, now in its ninth year, is the world’s biggest innovation prize for products from the technology, sport and lifestyle sectors. The Plus X Award seals of approval are awarded in seven different categories – Innovation, High Quality, Design, Ease of Use, Functionality, Ergonomics and Ecology. The “Best Product of the Year” honor goes to a product that garners more seals than the other products in its product category.

The Third Generation Mercedes-Benz M-Class Launch

Presenting the Third Generation Mercedes-Benz M-Class – For Those in Control

When your eyes see only empty road for miles ahead and your heart is fluttering like the wind rushing by, you know that the best part of the journey has begun. And you are in control.

It is by far the most advanced SUV created by Mercedes-Benz and is in the 3^rd generation. The individuality that it projects, the style statement and the adventurous spirit of an explorer is what makes this car so magnificent. The New Mercedes Benz M-Class truly is a car ‘For those in Control’.

Here are the extra-ordinary features of the all new Mercedes-Benz:

• The new M-Class comes with a standard with the ECO start/stop function which reduces fuel consumption and emissions by automatically switching off the engine (for example in traffic jams or at traffic lights)

• The AMG Exterior Sports package (20” AMG alloys & AMG body styling) as well as exclusive appointments (like Designo exclusive 2-Tone leather upholstery) further enhance the sportiness rugged looks and comfort of the M-Class.

• Extensive safety features that are unique in this segment include the PRE-SAFE® system & 9 airbags

• PRE-SAFE: includes preventive belt tensioner, positioning function for front passenger's seat with Memory package, closing function for sliding sunroof and side windows.

• Most comprehensive standard equipment in the segment in terms of restraint systems with 9 airbags- front (2), front side (2), driver kneebag (1), front/rear windowbags (2), rear sidebags (2)

• Innovative assistance systems, such as ATTENTION ASSIST, Active Parking Assist, etc

• COMAND Online system with a bigger 17.8 cm color display, 10 GB MUSIC REGISTER, SD slot for memory cards. Playback of audio CD and DVD audio/video possible, amongst others. Search for music titles with LINGUATRONIC (voice operated control)

• THERMOTRONIC 3-zone luxury automatic climate control with selectable climate modes (FOCUS, MEDIUM and DIFFUSE).

• High traction: 4MATIC permanent all-wheel drive with 50:50 power distribution ideal for off-road use. Downhill speed regulation via engine and transmission control.

• AIRMATIC package  incl. air suspension, all-round level control and ADS II adaptive damping system with selectable "Sport" and "Comfort" (button name: "COMF") modes at the touch of a button. Even more flexible handling on the road for enhanced comfort and dynamics.

• 7G-TRONIC PLUS fitted as standard with further decrease in torque converter slip and optimized efficiency. Improved damping of rotational eccentricities and vibrations at the same time makes for even greater comfort, faster gear changes and more durability.

• The first in new M-Class is the Easy pack tailgate which ensures excellent loading convenience with the press of a button.

• The all new reversing camera in the new M-Class increases comfort & provides a real safety plus by not only make parking easier, but also maneuvering in difficult terrain.

• Euro NCAP ratings: Five star rating for excellent occupant protection.

• The New M-Class is longer & wider than the outgoing predecessor by + 23mm & +15 mm respectively while the height is reduced by -19mm making the new M-Class more aerodynamic.

• Off-road driving program with off key: helps the driver to off-road trips with customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program ESP ® and Electronic Traction System 4ETS . It is activated via the off-button on the center console.

SLS AMG lets loose on the race track

Mercedes-Benz SLS AMG sets the fastest lap time on the Buddh International Circuit.

The Mercedes-Benz SLS AMG is as much a sight to behold as it is a thrill to drive. There are not many cars on the road that can match its looks and the performance leaves everything else in its dust. But few have actually witnessed the true potential of the SLS AMG. It is capable of going toe to toe with the finest racing cars in the world.

Recently, the SLS AMG gave undeniable proof of that fact.  The lucky participants of the AMG Driving Academy held at the Buddh International Circuit were able to see the car in its true element when it set the lap record for the circuit at 2.1 minutes. The F1 track that not too long ago hosted its first Grand Prix had its fastest time blown away by the Roadster with AMG Driving Academy instructor, Norman Simon, behind the wheel.

The AMG Driving Academy at the Buddh International Circuit is a first of its kind in India. The first session of the AMG Driving Academy got a rousing response with the participants grasping the idea of cornering and braking at race pace. At the end of the day, they left with a sense of awe and accomplishment.

The SLS AMG is certainly making waves, not only on the road but on the race track as well.  

The Stars Lead the way

When it comes to the pinnacle of automotive engineering, you only need to turn to the Stars to find your way. With last weekend’s win of the Mercedes-Benz GP team at Shanghai China, the brand has once again reiterated this fact.

Mercedes-Benz has for long been a true leader in the automotive space. Not just the inventors of the automobile, the very genes of innovation run through our veins. The company has established itself in every aspect of automotive engineering, including performance, safety and luxury. Over 80% of all automotive patents are owned by Mercedes-Benz. We help define the future of mobility with innovations such as BLUE EFFICIENCY.  Our innovations have moved beyond occupants and keep in mind the safety of pedestrians as well with innovations like the ACTIVE SAFETY bonnet.  

We have pioneered several initiatives in the Indian market, creating benchmarks for other luxury automotive brands. We established the AMG Driving Academy in India, an event where people could learn how to handle top –of-the-line vehicles with the help of experts. The MercedesTrophy redefines luxury golfing in India for professionals and enthusiasts alike. Our StarDrive initiative is the first in its segments and offers a unique test-driving experience that tests the mettle of our Stars. We even offer more car, per Star, with our unique Star Lease program that allows you to lease a Mercedes-Benz car without any hassle of maintenance.

The recent Formula One win is another stellar example of a new beginning and how we will lead the way in the near future.

AMG clinches second podium position in a row!

• Team Erebus Racing from Australia claims second position after an exciting finish
• Team Black Falcon retires from race after accident
   
  

Bathurst (AUS) – In today's Bathurst 12 Hour Race in Australia, the Mercedes-Benz SLS AMG GT3 has finished in the second place. The Australian customer team of Erebus Racing with its drivers Peter Hackett (AUS), Tim Slade (AUS), Jeroen Bleekemolen (NED) and Bret Curtis (USA) came home second after having driven 270 race laps. Having started from 6th place on the grid, starting number 20 took over the lead for the first time in the third hour of the race on a wet track. In an exciting battle against other GT3 cars, the gullwing car of the customer sports team of Erebus was able to constantly hold on to a position no lower than the top three. The Bathurst 12 Hour remained a narrow decision until the very end. The two leading cars remained in the same lap and the time difference with which they crossed the finish line was only 1.13 minutes.

The endurance race on Circuit Mount Panorama, which is 6,213 kilometres long, was marked by the difficult weather conditions, a large number of incidents and many safety car phases. The traditional hilly track is located in the State of New South Wales, with a distance of approximately 200 kilometres west of Sydney, the biggest city in Australia.

Peter Hackett (AUS): "I am very happy about the second place. Our SLS AMG GT3 delivered a convincing top performance facing the wet conditions on the track. The car ran like clockwork and was completely reliable. We did not get involved in any of the incidents and drove a constant race with a great race strategy and fantastic pit stops. The co-operation with Black Falcon from Germany worked very well since both teams complemented each other perfectly."

Tim Slade (AUS): "It was a great challenge with a narrow finish here on Circuit Mount Panorama in Bathurst. During the entire race we competed with the other GT3 cars on a high level. I want to thank the whole team for this cohesive performance."

Black Falcon’s SLS AMG GT3 retired from race after accident

The second SLS AMG GT3 of the customer team Black Falcon with Rob Wilson (NZ), Sean Patrick Breslin (GB), Sean Paul Breslin (GB) and Vimal Mehta (TZA) started from 9th place on the grid and had no difficulties in claiming one of the top positions among the fastest cars in the race. After an hour, starting number 21 had to make a pit stop because of a problem with the rear suspension. After having been repaired successfully, the gullwing car of Black Falcon carried on driving. However, due to an accident in the 52nd lap, the race came to an end after three hours. Thanks to the exemplary safety level, which is currently not reached by any other GT3 car, the driver Sean Patrick Breslin was unharmed.

Most successful newcomer in the 2011 motor sport season

The Bathurst 12 Hour was the second podium position in a row for the AMG Customer Sports programme. In the Dubai 24 Hours race (12th to 14th January 2012) the Mercedes Benz SLS AMG GT3 scored a commanding 1-2-3 with Abu Dhabi by Black Falcon at the top.

In its debut year of 2011, the Gullwing became probably the most successful newcomer in the 2011 motorsport season: from March 2011 on 40 race cars were delivered to international customer teams that took part in races on four continents and won a total of 26 races. The success story was crowned by the team title of the FIA GT3 European Championship for HEICO Motorsport and its two Mercedes-Benz SLS AMG GT3 – the first title for the Gullwing in its first full racing season.

Mercedes-Benz Announces Adam Scott as Brand Ambassador

Mercedes-Benz, the German car manufacturer, is delighted to announce the appointment of Australian professional golfer, Adam Scott, as its new international golf brand ambassador. The 31 year-old Australian has had a hugely successful year, including his best finish at a Major championship when he finished in tied second place at The Masters in Augusta. He also triumphed at the 2011 WGC-Bridgestone International, earning him his first career World Golf Championship.

The Australian is currently ranked 10^th in the Official World Golf Rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.

Scott commented: “It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf. The company is a huge supporter of the sport around the globe, partnering three major tournaments; The Masters, The Open, and The USPGA Championship as international automobile partner. Its involvement also impacts the amateur game with The MercedesTrophy, a tournament in its 22^nd year, which attracts 60,000 amateur golfers from over 60 countries annually.” 

Scott continued: “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsport activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”

Mercedes-Benz Global Marketing Director, Lüder Fromm, commented: “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course – the best or nothing.”

Did you know that this years Australian Open champion and best tennis of the world, the untouchable 'Novak Djokovic' is also the brand ambassador Mercedes-Benz Serbia and Montenegro?

After winning numerous tournaments and rewriting the history of the Serbian and world tennis, the best tennis player of the world and the most popular sportsman of Serbia became the brand ambassador of Mercedes Benz on the territory of Serbia and Montenegro this autumn. The contract undertakes to use the image and appearance of Novak Djokovic.

This cooperation was desirable and expected by Mercedes-Benz since the Serbia Open, as Mercedes-Benz was the official vehicle of the tournament.

Under its motto “The best or nothing”, Mercedes-Benz wanted only the best one to fill the role of the ambassador. ”We are more than happy that Novak Djokovic became the ambassador of our brand, especially in this year as Mercedes-Benz and the whole world are celebrating a big anniversary of the patenting of the first car in the world. Novak's appearance and tennis skills are ​​ fully representing all the values that Mercedes-Benz is underlying. We sincerely believe that this is only the beginning of a successful cooperation", said CEO of Mercedes-Benz for Serbia and Montenegro, Andreas Binder.

"I am pleased that we have achieved this partnership. This year is the best year of my career and I also know that this is specially significant for Mercedes. My family and I love Mercedes-Benz, which is the undisputed leader in the automotive industry, it has a fascinating history and unsurpassed technology and the character. I am pleased that this cooperation has been achieved in such a special year for both sides", said Novak Djokovic.

On behalf of Mercedes Benz SCG the contract was signed by Mr. Andreas Binder, CEO MBSCG. In addition to Novak Djokovic the contract was also signed by Srdjan Djokovic, his legal representative and father.

Mercedes-Benz launches Brand & Product offensive in Auto Expo 2012. mb. Feel it.

• Launches its new brand initiative mb. Inspired
• Launches India’s most powerful open-top car: the SLS AMG Roadster
• Presents the all New M-Class 
• Showcases the future design cues through Concept A-Class & Fuel Cell technologies.
• Showcase the largest display with 18 cars ranging from S-600 pullman to DTM racing cars & live STARDRIVE demonstration.

New Delhi: Mercedes-Benz today utilized the Auto Expo to launch a new platform apart from launching 2 new cars.


Mb.Inspired: The philosophy of Best or Nothing has always inspired Mercedes-Benz as a guiding philosophy. It has not just inspired Mercedes-Benz in pioneering many innovations, it has also helped Mercedes-Benz vehicles to be the best in the auto industry and many more. Mercedes-Benz would be promoting this philosophy in India through the mb.Inspired Initiative. A new India is on the rise and its all about youth and rising aspirations. It’s a India which is fearless about taking risks and doesn’t fear failure. Mercedes-Benz commemorates these young youth inspirational icons through mb. Inspired


Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “ As India readies itself for globalization, the young India seeks recognition for their talent & uncompromising attitude which have made many stand up & get recognition in their respective fields. mb Inspired is once such platform which shall recognize these individuals & collaborate with them to spread inspiration. This helps us in communicating our brand values of Best or Nothing seamlessly to the Indian consumers”


Debashis Mitra: Director, Sales & Marketing, Mercedes-Benz India said; “mb. Inspired is an initiative which synergises the Mercedes Benz ethos across various creative , sporting, business and lifestyle universes. The result is a collaborative perspective that fuels new ways of thinking and spreads inspiration.”


Farhan Akhtar, Chetan Bhagat & Masaba Gupta are all reflections of these very brand values which inspire the younger generation to take up new challenges & risks. They demonstrate the philospy of “Best or Nothing” in their own fields & spread inspiration in their peer groups.


Latest Products
Mercedes-Benz India today also launched India’s most powerful open top vehicle: the SLS AMG roadster. Powered by 6.3 Litre V8 engine the super sports car delivers 0-100 in 3.8 seconds.


The company presented the all new M-Class in India. Launched in the global market about six months back, the new M-Class will be locally assembled at the Mercedes-Benz plant in Pune.


The fresh, vibrant product design was presented through the Concept A-Class; the car which will offer design cues to future Mercedes-Benz development.


SLS AMG ROADSTER
After captivating hearts across the world the SLS AMG Roadster with its Performance and scintillating design is all set to scorch the Indian road with pulsating speed. The open top SLS AMG Roadster exudes graceful dynamism and magnetic allure. The purist, athletic design immediately captures the attention. The Roadster’s perfect proportions make it particularly impressive. The exterior of this German beauty conveys aggression and dominance with its governing radiator grille. With a body that gracefully boasts of its sleek lines and shapely contours the SLS AMG Roadster exhibits it’s supremacy over others. The long bonnet further to the automatically extending rear aerofoil, long wheelbase, wide track and short projection appends to the appearance. The lightweight construction, combined with sensuous open air driving pleasure exudes its lively sporty presence.


The SLS AMG Roadster perfectly embodies the AMG philosophy of German engineering and craftsmanship. The atmosphere of the interior continues the breathtaking design idiom of the exterior, and awakens associations with an aircraft cockpit: prominent stylistic features include the dashboard in the shape of a wing section and the air vents with adjustable, cruciform nozzles reminiscent of jet engines. The extended centre console of matt, solid metal and the new E-SELECT lever in the shape of an aircraft's thrust control are also design features adopted from the world of aviation.


While it looks like a beauty, it does ride like a beast. The eight cylinder V8 engine produces rumbling 571 horse power at 6800 rpm with a maximum torque of 650 Nm at 4750 rpm. It can go from 0-100 km/h in under four seconds (3.8s) and has a top speed of 317 km/h. The power and performance of a monster, the SLS AMG Roadster has all the trimmings of a formidable sports car.


NEW M-CLASS
Continuing in true M-Class tradition the third generation of this vehicle sets new benchmarks in SUV design, technology and performance. Pioneering the interpretation of a contemporary SUV, the NEW M-Class sports a powerful exterior and an interior featuring high-quality details. The vehicle leads the field in terms of safety, comfort, quality feel. It is the benchmark for comfort and load compartment capacity and offers ease of handling on and off-road.


The new M-Class has been envisioned with a much sleeker frame. Though the vehicle is significantly larger than its predecessor it does not make it look bulkier. There is an overall increase in the length and width of the car with the height being dropped. New engine hood design and LED lights have made the front of the car look sportier; the new tail lights have given the car an elegant feel.


A true off-roader the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console. The ease of technology makes the New M-Class a joy to ride off the beaten road.


As is standard with all Mercedes-Benz vehicles, the New M-Class is packed with safety technology. It has nine strategically located air – bags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that help prevent such instances.


Protection of the environment is a key task of every individual, the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals.


Other technology that has been packed into the new generation include the ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus.


In a nutshell, the M-Class is the new benchmark for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.

Mercedes-Benz & Jaypee Sports International introduce India to Performance driving

• India’s first Performance Driving Academy at Buddh International Circuit; only three other institutes globally from Mercedes-Benz
• Certificate course for the BASIC-Training in India: escalation to ADVANCED, PRO and MASTERS levels for aspirants
• Participants were trained on the high-performance AMG range from Mercedes-Benz; global trainers including Bernd Maylander, Official Formula One World Championship Safety Car Driver and Reinhold Renger, Chief Instructor at The AMG Driving Academy

Mercedes-Benz, in collaboration with Jaypee Sports International Limited, today launched its renowned AMG performance driving academy at the Buddh International Circuit, Greater Noida. The academy will be officially known as JPSI-AMG Performance Driving Academy. Present on the occasion were Peter Honegg, Managing Director & CEO, Mercedes-Benz India, Sameer Gaur, Managing Director & CEO, Jaypee Sports International Limited (JPSI), Bernd Maylander, Official Formula One World Championship Safety Car Driver and Reinhold Renger, Chief Instructor, AMG Driving Academy. 

Speaking at the event, Peter Honegg, Managing Director & CEO, Mercedes-Benz India said, “With Buddh International Circuit, we have laid strong foundations together for Motorsports in India. The F1 debut was just the beginning. JPSI and Mercedes-Benz take this step further by offering India’s first performance driving academy. Under the guidance of expert instructors who are themselves former race drivers and champions, our patrons will now have an opportunity to hone their driving skills. Performance driving has come of age in India and the popularity of AMG is testimony to that.”

“Buddh International Circuit has been hailed as one of the best tracks in the world and we are delighted to offer racing enthusiast an opportunity to experience AMG Performance Driving. Mercedes-Benz has decades of experience in this arena and we have found the perfect partner in them.” Said Sameer Gaur, Managing Director and CEO of Jaypee Sports International (JPSI)

Mercedes-Benz along with JPSI has crafted the Performance Driving Academy to create a platform of high-octane experience to motorsports enthusiasts in India. The new Academy will offer structured programs, cars, trainers and help groom new talents on the racing circuit.

The experience of Mercedes-Benz in training enthusiasts for performance driving spans decades. And, at the launch of the academy in India, MB brought the former Mercedes-Benz DTM Driver and now the Official F1 Safety Car Driver Bernd Maylander in India. Along with him, the chief instructor of the AMG Performance Driving Academy, Reinhold Renger was present to give the very first drive experience and personalized hands on training to the Indian Media.

BASIC-Training

Currently, the BASIC-Training course is available In India. In this course, one builds the ideal foundations for the safe and masterful use of an AMG Mercedes with its range of features- for increased safety and better enjoyment of driving. In theoretical and practical training units, professional instructors show drivers how to exploit one’s driving potential to the fullest and that of the vehicle in the future. The BASIC-Training course is offered to enthusiasts for INR 75,000 per participant. However, Mercedes-Benz customers are offered special privileges & the course is offered at a special price of INR 50,000.

Around 50 participants had an opportunity to drive the AMG range of performance cars to drive on the track; C 63 AMG, E 63 AMG, SL 63 AMG and SLS AMG. The popularity of AMG in India was a further enabler in the establishment of JPSI-AMG performance driving academy, as explained by Ola Käellenius, CEO of Mercedes-AMG GmbH.

Mr. Käellenius added, “The AMGs enjoy huge popularity and we are delighted that India will have an opportunity to experience the AMG range in its fullest glory at the globally acclaimed Buddh International Circuit. Our expert instructors will help the participants hone their skills even further at the same time ensuring that the highest standards of safety are ensured for all. We look forward to welcome our passionate fans for the advanced level courses as well.”

"We started with the F1 event and here we are, back with our commitment to bring the best to our consumers in India. Performance is the DNA of Mercedes-Benz and launching the renowned AMG driving academy only further strengthens our commitment. We are proud to offer Indian fans a unique product and brand experience with the JPSI-AMG Driving Academy", said Debashis Mitra, Director, Sales and Marketing, Mercedes-Benz India

Successful racing drivers as high profile instructors 

The AMG Driving Academy employs a total of 21 instructors globally. The permanent team around chief instructor Reinhold Renger includes high-profile racing drivers: Bernd Schneider with five DTM Championships under his belt, plus an ITC and FIA GT Championship title for good measure, ranks as one of Germany's most successful racing drivers.

Bernd Mayländer drove for Mercedes-Benz for eight years in the DTM 

and FIA GT Championships, and has been the permanent driver in the 

Official F1™ Safety Car since 2000 – in his SLS AMG he is helping to ensure 

the best possible driver safety throughout this year's Formula 1 season. At present, Schneider is heavily involved in the development and testing programmes for the new SLS AMG GT3–partnered by his instructor colleague Thomas Jäger (33), 2009 Champion of the Porsche Carrera Cup Deutschland and long-time DTM driver for Mercedes-Benz.

Mercedes-Benz’s involvement with motorsports has a legacy spanning 117 years and the company has been a major force in Motorsports since 1894. The Silver Arrows were born on 3 June 1934 when Manfred von Brauchitsch won the Eifelrennen at the Nürburgring at the wheels of a Mercedes W25. On 4 July 1954, the Silver Arrows returned for the first time when Juan Manuel Fangio drove his W196 streamliner to victory in the French Grand Prix at Reims, which he won ahead of his team-mate Karl Kling. It was also the first Formula One race win for Mercedes-Benz. From the legendary Silver Arrow to the Mercedes AMG team of today, no other automobile manufacturer in the world shares the same relationship with racing as Mercedes-Benz. The dominance of the tri-star only grows stronger and better with 6 cars running on Mercedes-Benz engines today!

About Buddh International Circuit

F1’s newest showpiece, Buddh International circuit, has been designed as one of the fastest, most exciting motor racing circuits in the world, and is well suited to the requirements of powerful, high-spec racing of cars and motorcycles. After successfully hosting the inaugural F1 Indian Grand Prix on October 30, 2011, BIC will soon host some of the most challenging motorsport events on the planet. 

The 5.14 km track has a combination of 16 corners, high-speed straights and dramatic changes in elevation that has been designed to provide ample opportunities for overtaking, which is what makes motor racing exciting. At the same time, in terms of adherence to safety norms and regulations, run-off areas, medical facilities, facilities for the media and overall infrastructure, BIC is among the best in the world. 

BIC has been designed by world-renowned German architect and race track designer Herman Tilke, who has also designed other world-class race circuits in Malaysia, Bahrain, China, Turkey, Indonesia, the UAE, South Africa, South Korea and the US.