Showing posts with label sports. Show all posts
Showing posts with label sports. Show all posts

May 8, 2012

Mercedes-Benz C 63 AMG Coupé Black Series is the new DTM Safety Car


A further highlight of the 2012 DTM season in addition to the spectacular new Mercedes-AMG C-Coupé will be the DTM Safety Car: right from the off, C 63 AMG Coupé Black Series will be providing the necessary safety for the world's most popular touring car series. With a maximum output of 380 kW (517 hp), this two-seater is the most powerful C-Class of all time. The German Touring Car Masters (DTM) gets underway at the Hockenheimring on 29 April 2012.


The Safety Car is deployed under the direction of the German Motorsport Association (DMSB), which is responsible for implementing safety measures, ensuring compliance with safety standards and discharging the attendant official sporting functions in accordance with the DTM rules. The C 63 AMG Coupé Black Series Safety Car driven by racing driver Jürgen Kastenholz (44) is intended to ensure maximum safety for racing drivers, spectators and track marshals in case of dangerous situations, such as extreme weather conditions, accidents or other incidents. In response to a radio message from the race organizers, the Safety Car enters the track and leads the DTM field around the circuit until normal racing can be resumed.

The most powerful C-Class of all time stands for spectacular design, technology transfer from the field of motorsport and driving dynamics of the very highest caliber. As such, the C 63 AMG Coupé Black Series only required modification to a few points of detail for deployment as the DTM Safety Car. The most striking feature distinguishing it from the series production version is the aerodynamically optimized light bar on the roof. Energy-efficient, fast-response LEDs in green and orange keep the DTM racing drivers informed of the current situation.


DTM Safety Car provided by Mercedes-AMG since 2000

Mercedes-AMG has been providing the Safety Car ever since the beginning of the "new" DTM in 2000, alternating with Audi from race to race – and since 2012 with BMW also. In the Formula 1 World Championship, an SLS AMG is deployed as an Official F1 Safety-Car and a C 63 AMG Estate serves as an Official F1 Medical Car.

February 2, 2012

Mercedes-Benz Announces Adam Scott as Brand Ambassador

Mercedes-Benz, the German car manufacturer, is delighted to announce the appointment of Australian professional golfer, Adam Scott, as its new international golf brand ambassador. The 31 year-old Australian has had a hugely successful year, including his best finish at a Major championship when he finished in tied second place at The Masters in Augusta. He also triumphed at the 2011 WGC-Bridgestone International, earning him his first career World Golf Championship.


The Australian is currently ranked 10th in the Official World Golf Rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.
Scott commented: “It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf. The company is a huge supporter of the sport around the globe, partnering three major tournaments; The Masters, The Open, and The USPGA Championship as international automobile partner. Its involvement also impacts the amateur game with The MercedesTrophy, a tournament in its 22nd year, which attracts 60,000 amateur golfers from over 60 countries annually.” 

Scott continued: “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsport activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”

Mercedes-Benz Global Marketing Director, Lüder Fromm, commented: “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course – the best or nothing.”