Rise to prominence with the C-Class

The C-Class has always been aspired for as an automobile that is comfortably agile. With stunning interiors and performance to match, this is a car for those who appreciate speed and the responsibilities that come with it. With racing in its blood, the C-Class is powered by cutting-edge technology that ensures both the petrol and diesel variants surpass the competition, firmly putting it in a class of its own. It is this technology that delivers the hallmark levels of agility that the C-Class is renowned for, time and again.

Customers who opt for the diesel variant are treated to a 4-cylinder in-line engine that features a choice of three power outputs.  The rich torque and instantaneous response even at low revs are just one of the indicators of the restrained aggression that rests within the engine block. The fourth-generation common –rail diesel technology features an injection pressure that is increased to 2000 bar, this is combined with optimised combustion chambers and extremely precise injectors.  High torque in every engine speed range is achieved by a higher ignition pressure and a turbo charger, while the two Lanchester balancer shafts provide the necessary refinement. The C 250 CDI Blue EFFICIENCY delivers an output of 150kW / 204 hp @ 4200 rpm, while the C 220 CDI delivers an output of 125 kW / 170 hp @ 3000-4200 rpm.

Petrol variant have an optimised 4-cylinder power plant with a displacement of 1.8 litres. Outstanding torque and power is delivered by a combination of direct petrol injection, variable valve timing and a finely tuned turbocharger. An optimal level of efficiency is delivered by almost complete combustion, with optimum cylinder charging achieved by variable valve timing. The two balancer shafts ensure for low engine vibration in every engine speed range. The C 200 BlueEFFICIENCY produces an output of 137 kW and a peak torque of 285 Nm.

Whatever the choice, the driver of a C-Class can rest assured that the latest iteration of this ever agile automobile is more powerful, cleaner and more economical than its predecessors. Slip behind the wheel for a test drive and experience the poetry in motion that powers the next generation of agility in the Mercedes-Benz C-Class.

Mercedes-Benz Magazine

Mercedes Benz owners and enthusiasts have a rich taste in different colours of life and have an enduring quest for excellence and perfection.

This is exactly what the Mercedes Benz Magazine is all about. Mercedes Benz is the first to start its own premium lifestyle magazine which caters to the tastes of such people. This magazine has a colourful history and has featured noted celebrities around the world. The core philosophy of luxury has driven the magazine since its inception in 1954. Mercedes Benz has now unveiled the ‘Second Anniversary’ edition of this exclusive lifestyle magazine in India. 

Edited by renowned author Chetan Bhagat, the Second Anniversary Edition contains an exclusive interview with the living legend, seven time world champion Michael Schumacher and his team mate Nico Rosberg of the Mercedes AMG Petronas Formula One team. Also featured in this edition are ‘Candid Confessions’ with Bollywood style icon and celebrity Malaika Arora Khan. The Magazine caters to a wide array of audience with sumptuous dose of lifestyle elements comprising the best from the world of design, art, culture, fashion, cinema, sports, racing, music, glitz and glamour, technology, travel, food and architectural innovation. Emotionally appealing photos, high quality design and typography with a light touch goes with the high standards Mercedes Benz sets with their cars. 

Aishwarya Rai Bachchan, Priyanka Chopra, Anil Kumble, Vidya Balan, are amongst some of the famous Indian personalities featured in the magazine. The magazine boasts of selected international content which gives the global imagery and quality while the Indian content adds the local feel and correlation.

Mercedes Benz cares for the environment and takes necessary steps towards a greener future. The Mercedes Benz Magazine is made of non wood paper and will be reaching out to more than 50,000 people. It is already available at leading premium book stores and will be priced at a premium of Rs 200. As a technologically oriented company, the Magazine will be available for the first time in Ipad format.

What are you waiting for? Grab your copy now. 

Mercedes-Benz Announces Adam Scott as Brand Ambassador

Mercedes-Benz, the German car manufacturer, is delighted to announce the appointment of Australian professional golfer, Adam Scott, as its new international golf brand ambassador. The 31 year-old Australian has had a hugely successful year, including his best finish at a Major championship when he finished in tied second place at The Masters in Augusta. He also triumphed at the 2011 WGC-Bridgestone International, earning him his first career World Golf Championship.

The Australian is currently ranked 10^th in the Official World Golf Rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.

Scott commented: “It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf. The company is a huge supporter of the sport around the globe, partnering three major tournaments; The Masters, The Open, and The USPGA Championship as international automobile partner. Its involvement also impacts the amateur game with The MercedesTrophy, a tournament in its 22^nd year, which attracts 60,000 amateur golfers from over 60 countries annually.” 

Scott continued: “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsport activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”

Mercedes-Benz Global Marketing Director, Lüder Fromm, commented: “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course – the best or nothing.”