Showing posts with label Active Safety. Show all posts
Showing posts with label Active Safety. Show all posts

June 3, 2012

New driving safety training courses from Mercedes-Benz and AMG

New driving safety training courses from Mercedes-Benz and AMG: Helping to ensure a safe, confident and enjoyable driving experience


Mercedes-Benz is starting the 2012/2013 season with a new wide-ranging programme of driving safety training events designed to appeal to all types of drivers. Courses for young people, beginners, advanced and even expert drivers are being offered at 14 locations throughout Germany using vehicles generally provided by Mercedes-Benz – whether saloons, coupés, roadsters or off-road vehicles. The goal of the events is to help drivers to handle their vehicles in a safer and more confident manner, even in emergency situations – and of course to ensure that they enjoy the experience of driving.

One fact confirmed by the accident statistics is that Mercedes drivers are involved in fewer accidents than drivers of cars made by other manufacturers. And this is an area in which the diverse range of driving safety training events offered by Mercedes-Benz can make a contribution. It is all part of the comprehensive safety philosophy of the brand with the star – which in addition comprises accident research and the development of trend-setting assistance and safety systems based on this research and which other automotive brands have also adopted.

Taking place at 14 on and off-road locations throughout Germany, the driving safety training events enable participants to learn how to be more aware of typical danger situations and to practise appropriate responses. By providing courses almost nationwide and at reasonable prices – the half-day basic compact training event for 18 to 25-year olds, for example, costs just 95 euros – Mercedes-Benz is aiming at as many car drivers as possible. Ultimately all road users are able to benefit from the confident car control practiced during the training, not just Mercedes drivers. Any accident is one accident too many.


The target group for the various courses is correspondingly diverse, ranging from learner drivers to experienced professionals, and from sales training to events for professional drivers and chauffeurs. The sole requirement is that the driver must hold a class 3/class B driver's licence.

According to Wolfgang Müller, Chief Instructor for Mercedes-Benz Driving Events: "We offer training events to meet a variety of different interests, so for example not only classic driving safety training sessions which can be aimed specifically at young drivers who are still a bit inexperienced, but also pure sports driving training events for highly motivated drivers." The sports driving training sessions are not just geared towards fun but also towards driving safety. Anyone who is able to control a vehicle at its limits is more composed and considered in situations of danger. Another highlight is that the participants take part in the training using vehicles provided by Mercedes-Benz. This enables exercises to be incorporated which are considerably more dynamic. In addition, the instructors also have the opportunity to demonstrate how effective modern assistance systems can be – as a safety pioneer, Mercedes-Benz provides technologies in this area which are simply not available, or not yet available, in other vehicles. Almost the entire Mercedes-Benz model range is available for the training events.

In addition to extensive driving skills and experience, all of the instructors have the distinct ability to convey the various interconnected driving physics principles in such an easy-to-understand manner that the participants are able to apply them in practice in their everyday driving.

There are on and off-road events designed to take place both in the summer and the winter. The most important events include:
  • Basic compact training: on this half-day course, participants find out how an accident can be prevented effectively. Exercises include full brake application combined with an evasive manoeuvre, and a slalom course. Compact training is also available as a reasonably-priced special training event for 18 to 25-year-olds.
  • Basic training: as part of this one-day event, the participants learn how dangerous situations can be dealt with safely and confidently with support from active control systems. The demanding programme of lessons includes taking evasive action without braking from 80 km/h, emergency braking and correcting skidding vehicles.
  • Advanced training: this extension course provides additional solutions for dealing with hazardous situations at higher speeds – such as emergency braking at 100 km/h or controlling a rear-end skid on a wet bend.
  • Enhanced training: here exercises are conducted at high speeds. For example, participants learn how to keep their vehicle under control during an emergency lane change manoeuvre at motorway speeds of 130 km/h. In addition, challenging drift exercises on famous race tracks are also on the agenda.
  • Sports training: with this new training event, racing enthusiasts enjoy the unique opportunity to experience driving from the perspective of a racing driver. For example, they learn how to find the ideal line and optimum braking point.
  • Eco training: during this half-day event, attendees take part in simple practical and theoretical exercises to learn how to reduce fuel consumption by handling their car more efficiently. On average, those who complete the eco training course subsequently use 15 percent less fuel.
  • Professional basic training: this event enables professional drivers to enhance their driving skills. For example, the programme includes performing an evasive manoeuvre at 100 km/h in a predefined direction through a set of traffic lights, emergency braking scenarios and correcting a tail-skidding vehicle at motorway speed, for example. Driving practice is complemented by theoretical exercises tailored to the specific profession with trainers who also instruct police taskforces.
  • Mercedes-Benz Fascination Tour: this is a new addition to the range of Mercedes-Benz driving events. This one-day driving experience in vehicles provided by Mercedes-Benz features highlights focusing on the history and present status of the brand in Stuttgart and the surrounding area.
  • Mercedes-Benz Fascination Experience: this event immerses participants in the world of Mercedes-Benz for two full days. A visit to the wind tunnel and test track at the plant in Untertürkheim is followed by a voyage of discovery around the Mercedes-Benz Museum and an evening meal together. On the second day, it is on to the training circuit with the opportunity to put the current model range through its paces in slaloming, braking and evasive manoeuvres.
  • Off-road events: at a variety of off-road driving training events participants are able to discover what an off-road vehicle is capable of and how to keep such a vehicle under control both on and off the road. In addition to basic training, additional stages are available such as advanced training, enhanced training and extreme training. New additions include a range of winter off-road training events. In the spacious stone quarry outside Kitzbühel, participants are able to get to grips with difficult terrain at half or full-day training events using G, GL, GLK and M-Class vehicles.
  • Travel Experience: discovering the world with Mercedes – this is what the participants in the Travel Experience event can expect to enjoy. There are trips to Abu Dhabi, for example, with its endless dune-covered landscape and perfect sandy beaches offering relaxation. Other trips of a lifetime include experiencing Spain from a different perspective or enjoying an off-road adventure in the wintry Arctic Circle. A particular highlight is the "Journey to the Roof of the World": lasting some 47 days, it takes participants from Lodz in Poland all the way to India, travelling via Russia, Kazakhstan, China, Tibet, Nepal and Bhutan.

May 17, 2012

Leading up the Automotive Scene


Aggressive Looks, Enhanced Dimensions, Refined Performance and Green footprint: The New M-Class from Mercedes-Benz sets a new benchmark among luxury SUVs in India


Now in its third generation, the M-Class is the most popular SUV from the Mercedes-Benz stable with over 1500 units already sold in India. The new M-Class with its aggressive looks, larger dimensions and green footprint has raised the bar for luxury SUVs in India. The best in Class SUV with Active Parking Assist, Airmatic Air Suspension, 20 inches AMG Body styling & Alloy wheels, Easy pack Tailgate, Designo Leather Interiors and Mini Spare wheel included in the standard fitments

Power packed with technology and gadgets the new M-Class introduces several concepts into the SUV segment for the first time- like Attention assist, Eco start stop, Reversing Camera etc. Legendary Mercedes technology, safety and robustness earned it the Euro 5 star rating from EURO NCAP

Mercedes-Benz India introduced the powerful, agile and luxurious new third generation M-Class, sporting the Mercedes-Benz new design language, to the market. The New M-Class stays true to the lineage of its predecessors and drives into the future with better fuel efficiency, new look and superior performance. The New M-Class exemplifies Mercedes-Benz’s philosophy of the ‘Best or Nothing’ being the engineering marvel that it is. 

Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “At the start of this year we had promised to introduce exciting new models into the market. We are proud to present today the New M Class, built to perform with the highest precision and follows the Mercedes-Benz new design language. We are confident that the quality of drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received.”

Aggressive design language:  The design of the M-Class is a trailblazing further development of the SUV concept. The unmistakable style makes the W166 series instantly recognizable as an M-Class. The horizontal lines at the rear emphasize the vehicle's on-road character. These lines are picked up in the cockpit, with its compelling combination of ergonomic, practical design and the use of high-grade materials.


What’s New?

This new edition of the M-Class, now in its third generation, sets new benchmarks in SUV design, technology and performance. The NEW M-Class sports powerful exterior and interior design featuring high – quality details, following the interpretation of a contemporary SUV. 

The vehicle leads the field in safety, comfort, quality feel over its competitors. The pinnacle of comfort and load compartment capacity offering ease of handling,  on and off-road.

Keeping true to the new design language, the new M-Class has been envisioned with a much sleeker frame as compared to its predecessor. Though the vehicle is significantly larger it does not make it look bulkier. There is an overall increase in the length and width of the car.

 A true off-roader,  the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console.

Safety is a primary mover for Mercedes-Benz; the New M-Class is packed with safety technology. It has nine strategically located airbags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that helps prevent such instances.

Protection of the environment is a key task of every individual; the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals.

Making the drive more pleasurable is the technology that has been packed into the new generation such as ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus.

The NEW M-Class sets the bar higher for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.

April 20, 2012

The Stars Lead the way




When it comes to the pinnacle of automotive engineering, you only need to turn to the Stars to find your way. With last weekend’s win of the Mercedes-Benz GP team at Shanghai China, the brand has once again reiterated this fact.

Mercedes-Benz has for long been a true leader in the automotive space. Not just the inventors of the automobile, the very genes of innovation run through our veins. The company has established itself in every aspect of automotive engineering, including performance, safety and luxury. Over 80% of all automotive patents are owned by Mercedes-Benz. We help define the future of mobility with innovations such as BLUE EFFICIENCY.  Our innovations have moved beyond occupants and keep in mind the safety of pedestrians as well with innovations like the ACTIVE SAFETY bonnet.  

We have pioneered several initiatives in the Indian market, creating benchmarks for other luxury automotive brands. We established the AMG Driving Academy in India, an event where people could learn how to handle top –of-the-line vehicles with the help of experts. The MercedesTrophy redefines luxury golfing in India for professionals and enthusiasts alike. Our StarDrive initiative is the first in its segments and offers a unique test-driving experience that tests the mettle of our Stars. We even offer more car, per Star, with our unique Star Lease program that allows you to lease a Mercedes-Benz car without any hassle of maintenance.


The recent Formula One win is another stellar example of a new beginning and how we will lead the way in the near future.