Are you Ready to B?

A car is not just a mode of transportation; not anymore at least. It’s a reflection of your lifestyle and personifies the personality of the consumer. It’s about you and how you live your life. Work or  leisure, each car has its own role. There are cars which drive you to work and then there are others which take your mind off it. If you are fond of road trips and travel, we have just the perfect car for you.

Adventure and travelling have a new meaning in the lives of today’s generation and acts as a good means of rejuvenation. The number of adventure enthusiasts are on the rise in India and is not restricted to the younger generation anymore. We love going for road trips and like to carry our world with us. Be it a weekend getaway or a long drive, this car is for the adventure seeking, for those who believe in style and substance, those who enjoy travelling and love touring. Its all about enjoying the drive, having fun, recharging your batteries, spending time with your loved ones and living your life your way.

The car's stylish design and sporty looks will turn heads wherever you go and is bound to get you noticed. It boasts of luxurious interiors which are high on quality, comfortable to use and has the space to meet the needs of the entire family with abundant room to carry your luggage and what you like. It is intelligent and understands the importance of safety and offers world class safety features. This car has the driving dynamics to put a smile on your face. Even after delivering such performance it is extremely fuel efficient and cares for the environment with reduced emissions. 
This is what we call Sports Touring and we at Mercedes-Benz are set to open up an entirely new segment in India. Only one car slots in here, the all new ‘B-Class’ and it fits the bill perfectly as India’s first ‘Sports Tourer’. It will be here soon, keep watching for more.

Sporty and aggressive C-Class AMG Performance Edition

Mercedes-Benz India ushers in the sporty and aggressive C-Class AMG Performance Edition

C-Class AMG Performance Edition

• Introduction of AMG Sports Package: The enhanced driving dynamics of the C-Class AMG Performance Edition gets more accentuated with an aggressive exterior and a dynamic interior

• Sporty Exteriors with AMG Body Styling: 17-inch AMG 5-twin-spoke light-alloy wheels, perforated front brake discs and sports suspension

• Luxurious & Sporty Interiors with AMG Sports Package: Steering wheel gear shift paddles, 3-spoke multifunction sports steering wheel with 12 function keys in nappa leather, instrument cluster featuring 3 analogue dials with tapered tube-style surrounds, high-resolution of 11.4 cm (4.5-inch)  & TFT colour display

Mercedes-Benz India today launched the new C-Class AMG Performance Edition with added AMG Sports Package. The C-Class 250 CDI Avant-garde has been hailed as the most aggressive vehicles in its class in terms of handling and driving dynamics. The AMG Sports Package translates this dynamism and aggression through the overall look and feel of the vehicle now. The AMG Sports package comprises carefully coordinated features for a sportier exterior and adds to the contours of the interior ambience, lending an enhanced driving dynamics.

The New C-Class AMG Performance Edition sets newer standards in its segment by offering an aggressive road presence and integrating safety, comfort and agility. The New C-Class has been one of the most important and iconic model series from Mercedes-Benz stable, and has been an epitome of luxury and comfort making it one of the most popular vehicles in the segment.

 Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India: “The C-Class has been one of the most successful sedans from the Mercedes-Benz portfolio and has received overwhelming customer traction since its launch. We have sold close to 15,000 units of the C-Class since its launch in India in 2001. With the launch of the New C-Class AMG Performance Edition; Mercedes-Benz aims to redefine the luxury entry level sedan segment. The new C-Class AMG Performance Edition will offer our connoisseurs a more enhanced driving experience, incorporated with the added features of the AMG styling, which is revered for its sporty and dynamic attributes globally. Mercedes-Benz’s constant endeavour has been to innovate and delight its diverse customer base through exciting products and world class service standards. We are confident that the New C-Class AMG Performance Edition will continue to excite our growing customer base and fans of AMG styling.”

The New C-Class AMG Performance Edition with AMG Sports Package adds to the exemplary visual appeal of its predecessors by adding more aggressive and sporty renderings. The New C-Class AMG Performance Edition’s exterior now comes with AMG body styling with a front and rear apron, and side sill panels. The 17-inch AMG 5-twin-spoke light-alloy wheels give the car a much more aggressive look which is enhanced further by the front brake calipers with "Mercedes-Benz" lettering. The Perforated front brake discs and a new Sports suspension are some of the distinctive features which make driving the New C-Class AMG Performance Edition more engaging.

The additional renderings of the AMG Sports Package include the tailpipe trim which now comes in polished stainless steel. The sporty look of the car is now more distinguished with the daytime running lamps with chrome surrounds.

A distinctive sporty look greets the interior which now has a 3-spoke multifunction sports steering wheel with 12 function keys in Nappa leather. The steering wheel is further accentuated with a red contrasting topstitching with flattened lower section, and a perforation in the grip area making long drives comfortable. Adding to the ease of driving, the steering wheel now also comes with gear shift paddles.

The AMG Sports Package in the New C-Class AMG Performance Edition provides a superlative look to the interior with a new instrument cluster which features the 3 analogue dials with tapered tube-style surrounds. The high-resolution 11.4 cm (4.5-inch) TFT colour display adds a whole new level of sophistication to the interior of the car.

Other AMG Sports Package renderings, which endow the plush interiors of the New C-Class AMG Performance Edition with a sporty look, are in the form of aluminum-look gearshift/selector lever with leather gaiter, a brushed stainless steel AMG sports pedals with black rubber studs and a headlining in black fabric. The floor mats too now comes in black with AMG lettering pronounced.

With a redesigned dashboard, new instrument cluster, equipped with an integrated colour display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.

The C-Class AMG Performance Edition is priced at INR 34, 62,609 ex-showroom in Mumbai.

Contact:  

Mercedes-Benz India Pvt. Ltd.: Tel. 021 35673000

Manas Dewan: e-mail: manas.dewan@daimler.com

Shekhar Das Chowdhury: e-mail: shekhar.daschowdhury@daimler.com

Ghazal Javed: e-mail: ghazal.javed@daimler.com

Leading up the Automotive Scene

Aggressive Looks, Enhanced Dimensions, Refined Performance and Green footprint: The New M-Class from Mercedes-Benz sets a new benchmark among luxury SUVs in India

Now in its third generation, the M-Class is the most popular SUV from the Mercedes-Benz stable with over 1500 units already sold in India. The new M-Class with its aggressive looks, larger dimensions and green footprint has raised the bar for luxury SUVs in India. The best in Class SUV with Active Parking Assist, Airmatic Air Suspension, 20 inches AMG Body styling & Alloy wheels, Easy pack Tailgate, Designo Leather Interiors and Mini Spare wheel included in the standard fitments

Power packed with technology and gadgets the new M-Class introduces several concepts into the SUV segment for the first time- like Attention assist, Eco start stop, Reversing Camera etc. Legendary Mercedes technology, safety and robustness earned it the Euro 5 star rating from EURO NCAP

Mercedes-Benz India introduced the powerful, agile and luxurious new third generation M-Class, sporting the Mercedes-Benz new design language, to the market. The New M-Class stays true to the lineage of its predecessors and drives into the future with better fuel efficiency, new look and superior performance. The New M-Class exemplifies Mercedes-Benz’s philosophy of the ‘Best or Nothing’ being the engineering marvel that it is. 

Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “At the start of this year we had promised to introduce exciting new models into the market. We are proud to present today the New M Class, built to perform with the highest precision and follows the Mercedes-Benz new design language. We are confident that the quality of drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received.”

Aggressive design language:  The design of the M-Class is a trailblazing further development of the SUV concept. The unmistakable style makes the W166 series instantly recognizable as an M-Class. The horizontal lines at the rear emphasize the vehicle's on-road character. These lines are picked up in the cockpit, with its compelling combination of ergonomic, practical design and the use of high-grade materials.

What’s New?

This new edition of the M-Class, now in its third generation, sets new benchmarks in SUV design, technology and performance. The NEW M-Class sports powerful exterior and interior design featuring high – quality details, following the interpretation of a contemporary SUV. 

The vehicle leads the field in safety, comfort, quality feel over its competitors. The pinnacle of comfort and load compartment capacity offering ease of handling,  on and off-road.

Keeping true to the new design language, the new M-Class has been envisioned with a much sleeker frame as compared to its predecessor. Though the vehicle is significantly larger it does not make it look bulkier. There is an overall increase in the length and width of the car.

 A true off-roader,  the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console.

Safety is a primary mover for Mercedes-Benz; the New M-Class is packed with safety technology. It has nine strategically located airbags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that helps prevent such instances.

Protection of the environment is a key task of every individual; the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals.

Making the drive more pleasurable is the technology that has been packed into the new generation such as ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus.

The NEW M-Class sets the bar higher for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.

Mercedes-Benz – A True Leader

Mercedes-Benz India expands its footprint in Haryana, inaugurates new dealership at Karnal

• First luxury car dealership in Karnal spread over 34,000 sq. ft. area; investment of over Rs. 30 million.
• Boasts of a display area showcasing the exciting range of Mercedes-Benz cars, boutique display showcase, and exclusive customer lounge creating a delightful customer experience.
• An integrated 3S State-of-art facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under development.
• Densest network among all luxury car makers in India with 70 touch points in 31 cities.

Continuing its commitment to reach out to new customers, Mercedes-Benz India announced the inauguration of its first state-of-art dealership at Karnal, Haryana. Spread over 34,000 sq. ft., and built with an investment of Rs. 30 million, Berkeley Motors is Karnal’s first ever luxury car dealership primely located at the city’s automobile hub at 118-119 Km Stone, GT Road. The new dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Dahuja, Managing Director, Berkeley Motors.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India remarked: “Inauguration of Berkeley Motors, the first ever dealership by a luxury car manufacturer at Karnal, is reaffirmation of our long standing association, deep commitment and thorough understanding of the Indian market. As part of our successful ‘Go to Customer’ strategy we are committed to reaching out to more customers and give them the Mercedes-Benz experience of Best or Nothing, which is core to our brand philosophy . I am confident that Berkeley Motors will offer the disconcerted customers of Karnal and nearby areas, the excitement associated with brand Mercedes-Benz through our fascinating product range and distinct world class service.”

Created over a span of two months, the provisional facility of Berkeley Motors, Karnal is spread over a total area of 34,000 sq. ft. embracing a well structured showroom and the full-fledged workshop. Strategically located in the automobile hub of the city at 118-119 Km Stone, GT Road, the new dealership has been established with an investment of Rs. 30 million (3 Crores). The new interim dealership has been designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers. In addition to the interim facility, a State-of-art 3S facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under progress.

 This interim facility at Berkeley Motors includes a Drive-in valet service, exclusive customer lounge combined with the display of a wide range of Mercedes-Benz cars. The accessories arenas, an engaging audio-visual presentation, a boutique collection are some of the elements that will introduce the customer to the world of Mercedes-Benz. Berkeley Motors has dedicated and hand-picked personnel to assist the customers in making the purchase of their dream Mercedes-Benz a hassle free one. Towards this, Berkeley Motors has a qualified & experienced team of committed personnel who will take care of the sales, after-sales and service requirements of the customers.

Equipped with highest quality Mercedes-Benz equipment and trained manpower, the workshop of Berkeley Motors has been built at par with the brand’s stringent universal benchmark. Berkeley Motors boasts of a workshop that can take care of customer service requirements and service 6 cars each day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge. Mr. Sanjeev Dahuja, Managing Director, Berkeley Motors commented on the inauguration: “I am extremely delighted to present the city’s first ever luxury car dealership to the customers of Karnal. To be associated with the Three Pointed Star is a matter of immense prestige and we are delighted at this opportunity. At Berkeley Motors we are inspired by Mercedes-Benz’s brand philosophy of ‘Best or Nothing’ and we will ensure the customers of Karnal and nearby cities are offered Mercedes-Benz’s globally famed vehicle ownership experience enabled through its fascinating and emotion evoking product range and benchmarking service standards.”

With the inauguration of Berkeley Motors, the first ever luxury car dealership at Karnal, Mercedes-Benz remains the leading luxury car brand with the densest sales and services network penetration in India with 70 touch points spread over 31 Indian cities.

Encouraged by its novel and benchmarking ‘Go to Customer’ initiatives like inauguration of the Star Lounge, offering the Star Lease, organizing Star Drive, opening of Trendz concept stores, inauguration of AMG Driving Academy at BIC and rolling-out of Star Showcase across the country; Mercedes-Benz remains confident of its strong growth and further expanding its footprint in the dynamic Indian market.

#DaywithMerc – Event Review

Fourteen renowned automotive journalists from some of the most sought after portals for information on vehicles in India gathered at our Chakan facility for a day of details & demonstrations. It was time to let our entire fleet out for these die-hard auto fanatics to experience & in turn extend their fascination to each one of you.


A tour of the facility where fascination is born, an insight into the technology & a snapshot of Mercedes-Benz through the years & for the years to come left everyone wanting more & that’s exactly what they got as they walked out onto the asphalt for a rendezvous with the glittering beauties on a clear spring afternoon.

To these enthusiasts, AMG sounded much like Ready-Set-Go! As they punched the accelerators to take each one of these engineering masterpieces through their paces, pushing them ever so harder in & out of corners in a bid to juice out the character that’s distinct to each one of these cars. Surely they were further trying to exert their driving abilities for bragging rights amongst themselves.

Exhaust notes tearing through the air at a distance, adrenaline pumping around the MIDC Chakan complex @ breakneck speeds & that unmistakable smell of smoldering rubber saw the mid-day turn to dusk. They returned like ‘kids in a candy store’ on a sugar high, all smiles & thrilled to say the least. The SL 63 AMG was the most sought after machine while the C 63 AMG was everyone’s favorite little beast. There’s more to come as we await the reviews from the auto journalists themselves, until then here’s the line-up & moments captured.

Saffronart and Mercedes-Benz India join hands in a unique partnership in support of Arts

The partnership seeks to broaden and enrich the understanding of Indian aesthetics, inspired by the country’s vibrant art, design and jewelry traditions


A key aspect of the partnership is Saffronart’s ‘Art and Aesthetics Series’, a six part series of talks held around the Country, focusing on Indian art, jewelry, design and architecture 


Mercedes-Benz unveils the new “S- Class Art Edition” at an attractive price of Rs 1.14 Cr. A limited edition of two cars created exclusively for Saffronart’s clientele 

Mumbai, September 21, 2011: In a unique initiative, Saffronart, India’s leading art auction house and Mercedes-Benz India, the global premium automobile brand have partnered for promotion of the arts in India. The result is an exclusive industry partnership inspired by the vibrant art, design and jewelry traditions of India. 

Mercedes-Benz is supporting the Saffronart Autumn Online Auction of Modern and Contemporary Indian Art being held online at www.saffronart.com on September 21-22, 2011. Celebrating the launch of this auction, today an event was held at ‘Tote on the Turf’ in Mumbai to showcase a selection of lots in the auction, including a wide variety of artworks of exceptional provenance and quality. The event featured modern works by M.F. Husain, S.H. Raza, Arpita Singh and Jehangir Sabavala alongside those of contemporary artists like Atul Dodiya, Shibu Natesan, Anju Dodiya, Subodh Gupta and Surendran Nair.

A special highlight of the partnership was the unveiling of a customized Mercedes-Benz S-Class ‘Art Edition’ at the event. This S-Class, one of the two limited edition cars have been specially designed to commemorate the alliance between Saffronart and Mercedes-Benz at a special price of Rs 1.14 Cr ( Ex Showroom Delhi) 

Designed to be different, every stroke of the S-Class Art Edition brings you the finest finish, trims and fittings from Designo by the AMG Performance Studio. 

The experience inside an S-Class is the epitome of luxury, offering a range of unparalleled options that promise exclusivity while ensuring ethereal harmony between the interior and exterior. 

The alluring colour Designo Mocha Black lends the car a visually captivating appeal, with precision finished shades and a deep lustre rich colour finished precisely by specialists at Mercedes-Benz. This Art Edition offers one of the pioneering Innovative technologies SPLIT VIEW, a unique display technology allowing both driver and front passenger to view different visuals at the same point of time. Equipped with single tone leather upholstery, Designo deep white – is the finest grain leather sourced exclusively from bulls of Southern Germany and carefully handcrafted by experienced upholsterers ensuring the seats cut a fine figure. The masterpiece has the finest wood, piano lacquer to augment the rich-feel inside and is further emphasized by the use of Harman Kardon® LOGIC 7® Surround Sound System, which provides the world’s best surround sound technology. Additional features include the rear seat entertainment system with a Champagne chiller, massage function with lumbar support.

Dinesh Vazirani, Co-Founder and CEO of Saffronart commented on the association, “Both Saffronart and Mercedes-Benz deeply value aesthetics and have constantly endeavoured to innovate to serve their customers. Through our partnership, we explore and engage with the changing face of aesthetics in India today, as influenced by both its long-standing traditions as well as contemporary trends and forces. Together, we hope to expand and enrich the understanding of the finer aspects of Indian art and aesthetics, and help people set out on new and exciting journeys as informed collectors.”

Mercedes-Benz is indistinguishable from a refined and luxurious lifestyle, and we have consistently set newer benchmarks for style, quality and luxury for our connoisseurs. We are delighted to be associated with Saffronart and support the most creative and exquisite pieces of art. It is a proud moment for us where our wealth of innovation in the creation of automobiles has merged with the unique and imaginative world of art and culture.” said Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India.

A key aspect of this partnership is Saffronart’s ‘Art & Aesthetics Series’, which features presentations by well-known experts on understanding modern and contemporary Indian art, jewelry, design and architecture. Special events are being held in Mumbai, New Delhi, Pune, Hyderabad, Kolkata and Ludhiana. Each of these events will be followed by a private cocktail reception where guests can interact with the speakers and learn more about their fields of expertise. 

The ‘Art and Aesthetics Series’ has already hosted two successful events: the first, held in August at Saffronart’s gallery space in Mumbai, was an illustrated talk by Reema Keswani exploring the life and work of A.V. Shinde, Harry Winston’s head designer. Addressing jewelry enthusiasts and collectors, Keswani spoke on Shinde’s design sensibility, his contribution to the jewelry industry, and his highly sought after work. Dinesh Vazirani, Co-founder and CEO of Saffronart had also addressed a packed audience at the second event in the series, held at the Mercedes-Benz dealership in Pune. The topic was ‘Collecting and Investing in Modern and Contemporary Indian Art’, where Vazirani had offered a critical appraisal of the developments that have influenced the evolution of the Indian art market over the last fifteen years. The event was attended by Peter Honegg, Managing Director, and CEO, Mercedes-Benz India. 

Mercedes-Benz India ushers in new era of contemporary design and luxury: Launches the New C 200BE AVANTGARDE

• The launch of New C 200BE AVANTGARDE signifies the arrival of the contemporary profile of the hallmark and legendary C-Class with a stylish presence more than ever before with the introduction of the Panoramic sunroof


• Introduction of comprehensive safety package: The C-Class will feature - Attention Assist and Parktronic including Parking Guidance for the first time ever in its segments


• Striking interiors: With completely redesigned dashboard with integrated central display, new instrument cluster with colour display, high-grade trim and a wide choice of colours and materials for the line-specific interior appointments


• Intelligent Light system & LED day time running lights add to the attractive exterior design of the New C-Class highlighting the dynamically shaped headlamps and seamlessly integrated tail lights, with a powerful new front Bumpers

New Delhi: Mercedes-Benz India today introduced the New C 200BE characterized by its distinct sporty & aggressive look while retaining its classic luxury & appeal. Setting new standards in its segment, the spectacular new generation C-Class offers a new presence that integrates safety, comfort and agility. Mirroring one of the most important iconic model series, this C-Class is the epitome of luxury and comfort.


Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “The New C-Class, with its complete redesign both external and internal, will continue to set newer benchmarks in design, quality and luxury for the segment. With features that are stylish and luxurious like the first ever Panaromic Sunroof in this segment, this latest generation of the best-selling Mercedes model offers the highest level of remarkable driving experience to the Indian consumer. Setting new standard in its segment, this New C-Class will occupy an excellent position in the competitive line-up.”


The New C 200BE continues the exemplary visual appeal of its predecessors while simultaneously creating a more masculine appearance. The front and rear of the vehicle have been provided with a distinguished overhaul, with pronounced body parts. Equipped with distinctive contours in the front, the seamlessly blended LED taillights and the dynamically shaped headlamps offer an unparalleled intelligent advantage. A distinctive new bumper design allows the car to display its masculine prowess even as the alloy wheels provide a resolute impression of the car. At the rear, emphasis has been given to create a light pattern that is seamless with an emphatic pattern. Aditionally, the spectacular sunroof reflects the dynamic characteristic of its driver more expressively, providing the driver a superlative experience.


With a redesigned dashboard, new instrument cluster, equipped with an integrated color display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.


AGILITY CONTROL package with the selective damping system, provides a customised style of vehicle handling, showcasing the vehicle’s technological prowess. With functions such as PRE SAFE and NECK PRO, ADAPTIVE BRAKE with ABS and ASR, brake drying function and hill start assist, Thermatic Cruise control, fog lamps and rain sensors the car offers outstanding levels of safety for the passengers


This New C-Class is equipped with a 4 cylinder petrol engine with 7-Speed Automatic Transmission, which enables reduced fuel consumption while delivering high output and torque for unmatched driving pleasure. As the world's premier automobile manufacturer, Mercedes Benz takes its responsibility for environment care very seriously. Which is why, we are constantly engaged in improving every aspect of automotive technology to reduce the impact on the environment. 

Mercedes-Benz opens Newer horizons in India with the launch of the New Roadster SLK 350 BlueEFFICIENCY

The New SLK-Class

• SLK pioneered the Roadster segment in the world. With the SLK, Mercedes-Benz reinvents the Roadster yet again; introduces the world’s first Magic Sky Control 
• Rated as one of safest cars in its class: Awarded the Euro NCAP 5 Star Safety Ratings
• Combines fun with responsibility: Powered by 3.5L engine; yet implementing BlueEFFICIENCY measures which ensures optimal performance and environment compatibility


Delhi– Mercedes-Benz India today unveiled the exemplary and stunning New generation SLK 350, showcasing its distinctively aggressive design and an impressive sporty architecture, mirroring the sharp lineage of the SLS-AMG and the SL Class. Adding another highlight to Mercedes-Benz India’s luxury car portfolio, this engineering marvel introduces the ‘MAGIC SKY CONTROL’ panoramic vario-roof for the first time ever. Blending sporty inspiration with unrivalled safety, the New SLK embodies the luxurious performance of trend setting technology.


Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “The New SLK 350 is one of the most revolutionary products to come from the stable of Mercedes-Benz! Demonstrating the rich blend of sophistication with the latest in design and technology, the car is a testament to our continued endeavor to offer a thrilling experience to our customers. With its powerful innovative features and state of the art technology, the car proves not just to be an exhilarating experience to the driver but also a visual delight, consolidating its status as a benchmark product world over.”


For the first time ever - MAGIC SKY CONTROL
Proving yet again its leadership in technological advancements, this stunning roadster takes its pioneering concept of the vario-roof to a New level, with the introduction of the world’s first ‘Magic Sky Control’ panoramic vario-roof. The third generation of the SLK family offers its driver a never before advantage, as this meticulous design breakthrough transforms the roadster into a coupé at the touch of a button. Blending harmoniously into the overall design, the roof offers a brighter and more natural interior, offering a spectacular view of the skies.


Supreme design mirroring leadership in technology
Designed to be thrilling, powerful and yet royal, the SLK 350 boasts of sleek lines and shapely contours demonstrating its supremacy with a bolder look. With symmetrically arranged headlamps and bumpers, the contours of the car invoke the car’s all powerful character, as the hallmark Mercedes V-Shape adds the final finishing touch. From the side and from the front, the car is sculpted to rise and glide likes a powerful machine, exuding its lively, sporty presence. With authentic sporty trimmings, sweeping lines and stylish seating mechanisms, the interiors of the SLK have been intricately crafted to offer the pinnacle in luxury and comfort. 


Ingenious material mix and high levels of safety 
The striking New SLK 350 impresses with the New BlueEFFICIENCY technology, unleashing a slew of revolutionary features for the most tempting driving experience. Designers and engineers have integrated superior maintaining the edge in new age technology accompanied with stylish designs. Safety is an important benchmark for every Mercedes vehicle. The SLK 350 has achieved the much coveted 5 stars in the Euro NCAP Crash Rating making it the epitome in safety. The third generation of the powerful trend-setter will make use of a whole host of the latest assistance systems to support the driver. These include the drowsiness detection system ATTENTION ASSIST which predicts the level of driver attentiveness to provide an early warning of overtiredness. The parking guidance system PARKTRONIC aids in representing the recommended parking manoeuver. 


SLK-Class: Engine specifications
The New SLK-Class is equipped with a V6 engine and a capacity of 3.498cc with a 306hp output and 360Nm torque making its engine a force to reckon with. The exemplary efficiency is coupled with a torque that offers a high level of responsiveness making this roadster impressive in every aspect.


Priced at Rs. 61.9 Lakhs (Ex-Showroom Delhi), the New SLK 350 will be retailed through Mercedes-Benz Dealerships across the country.

Launch of the SL 350 & GL 500: Setting new benchmark in Luxury Motoring

Delhi: Mercedes-Benz India today launched the SL 350 and the GL 500 4MATIC,  further re-iterating their position of offering the widest product portfolio for the Indian luxury car market. The SL-Class, one of the most legendary cars in the Mercedes-Benz stable, derives its DNA from the legendary 300 SL ‘Gullwing’ and has always been a favourite among automobile aficionados across the globe. The GL 500 is amongst the most powerful SUV in Mercedes-Benz’s portfolio and it strengthens the company’s presence in the increasingly popular SUV segment.

Mr Peter Honegg (Managing Director & CEO, Mercedes-Benz India)
at the National launch of the SL 350 and GL 500 in New Delhi on 3^rd May, 2011. 

The SL 350

The SL 350 features a high-revving 3.5 litre V6 sports engine that produces a power of 315Hp and torque of 360Nm giving an enhanced performance & reduced fuel             consumption. The SL 350 features the Direct Steering with Variable Servo Assistance which is available as standard. The Direct Steering incorporates the speed-sensitive power steering coupled with added sportiness. The steering features an all-new rack with a steering angle-sensitive ratio that reduces the need to turn the wheel and increases agility.

The SL-Class offers "Sports package" which comes as standard, is one-of-its kind in its segment. Under this package, the interior features the exclusive silver-coloured          contrasting topstitching on the Exclusive NAPPA leather seats and aluminium prism trim among others.  The SL-Class has Multi-Contour climatised seats ensures a perfect     balance between sportiness and excellent seating comfort for its passengers.

Further the instrument cluster sports attractive dial graphics, 3D dial surrounds and   hanging needles. The SL 350 also sports a three-spoke steering wheel with matt chrome decorative inserts along with silver paddle shifters. The cockpit is superbly styled and gives a commanding feel to the driver. The AIRSCARF neck level heating maintains neck level temperatures even on colder days to ensure a comfortable ride. The Mercedes-Benz SL 350 also features a high resolution 6.5 inch colour display COMMAND with DVD changer and media interface with extended functionality and improved menu navigation. The Intelligent Light System also available as standard in the SL offers improved illumination while driving. Other standard features include:  KEYLESS-GO and Harman Kardon® Logic7® sound system with Dolby Digital 5.1 with 10 high-performance loudspeakers.

The interiors are matched by top-notch enhancements in its exteriors. The SL 350  roadster sports a unique design idiom which is a part of the current Mercedes-Benz design philosophy. The front grille has been radically revised to grab one’s attention and the prominent louver on the radiator grille gives it an even wider and dominant look. The power domes adorning the bonnet and Gill-like trim panels are reminiscent of the SL’s history. The front end has a more prominent V-shape. Besides this the SL sports attractively designed main and auxiliary headlamps.

As a part of the SL-Class’s “sports package” the exteriors flaunts attractive 18 inch 5-twin-spoke light-alloy wheels; front brake callipers with Mercedes-Benz lettering, darkened tail lights; headlamps with dark surrounds and Sports air filter among others.

The New GL 500 4MATIC

The GL 500 4MATIC one of the most powerful SUV’s in the world featuring a 5.4 litre V6 engine produces a power of 388hp along with a staggering torque of 530Nm. This mammoth accelerates from a standstill to a 100kmph in just 6.5seconds all thanks to its light weight construction resulting in improved engine smoothness and higher torque in the mid-engine speed range.

The GL 500 comes with the 7G TRONIC 7-speed automatic transmission as standard,   allowing adept engine speed at all times, in turn cutting down fuel consumption. The shorter gear shifts make the ride smooth and also reduce the noise levels. It also has manual gear shift paddles on the steering to further enhance driving please when needed. The 4MATIC all wheel drive system in the GL 500 provides excellent traction and enhanced driving stability even on poor road conditions. Additionally the GL-Class comes with the unique off-road pro engineering package that is a boon for those interested in having some serious off-roading and the AIRMATIC suspensions make sure that ride quality is not compromised even on the harshest terrains.

The GL 500’s intimidating size is further complimented by the brilliant silver coloured louvers in the radiator grille that impart a striking appearance to the car. The LED tail lights add a distinguishing feature to the rear view of the car which is further enhanced by the stainless steel, chrome look underguard. The LED day time running lights combined with the Intelligent Lighting System regulate the headlamp range and light distribution of the car, making night time driving easier than ever. The 20-inch alloy wheels further add to the sporty appeal of the car.

On the interior front, the GL 500 4MATIC has a luxurious feel that further compliments its spaciousness. The steering wheel has elements of wood and leather that combine to add a rich feel to the interiors. The NAPPA leather seats further enhances the luxury quotient of the car. The front seats have memory package, so that each driver can set up the   seating as per convenience.

Another new feature of the GL-Class is its electrically folding third row seats, a first in its segment. The GL 500’s rear seat entertainment system with its 8-inch colour screens and Harman Kardon system is ideal for a back seat movie viewing or gaming experience.    Although the GL’s size is intimidating, parking it is one of the easiest tasks as it comes equipped with PARKTRONIC and COMAND system with Linguatronics and a reversing camera that help manoeuvre the car easily in tight parking spaces. The THERMOTRONIC luxury automatic climate control helps maintain different temperatures for the driver, front and rear passengers giving each their own comfort zone. Third row passengers can also enjoy the comfort of fresh air, as the third row comes with rear   electrical vent windows.

Mr Peter Honegg, Managing Director & CEO, Mercedes-Benz India: “The SL 350 and the GL 500 are two of the most popular offerings in our portfolio. Both the cars have unique USP’s. The SL-Class with its styling, performance and handling abilities has won hearts globally. We are glad to introduce the SL-Class which is sportier, aggressive and of course packed with benchmark Mercedes-Benz safety features and technology. On the other hand the GL 500 being one of the most powerful SUV’s in the world, is ideal to suit the tastes of the growing number of off-roading afficionados in India. I am confident that both the vehicles will woo auto enthusiasts, critics, customers & media alike.”