Mercedes-Benz inaugurates a new showroom

Mercedes-Benz further strengthens its presence in the National Capital– inaugurates a new showroom

• T&T Motors West Delhi is spread over 20,000 sq. ft. area; investment of over INR 50 million
• Dealership to showcase the entire range of Mercedes-Benz cars including the all new B Class, India’s first Sports Tourer
• Mercedes-Benz India continues to have the densest network amongst all luxury car makers in India with 72 touch points in 31 cities
• Mercedes-Benz India as part of ‘Go to Customer’ strategy is aggressively expanding its network presence in both Metro and non-Metro markets 

New Delhi – In its constant endeavor to provide unparallel customer experience, Mercedes-Benz India delighted its customers in the National Capital by inaugurating its new  state of art dealership in New Delhi, today. Spread over 20,000 sq. ft. and built with an overall investment of more than INR 50 million towards the facility, T&T Motors West Delhi will give the customers a classy yet sporty feel of the brand with its exciting range of Mercedes-Benz cars including the all new B-Class Sports Tourer. Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Mr. Ravi Talwar, Chairman, T&T Motors Ltd. inaugurated the dealership in presence of Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India.

Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India commented: “Big metros will remain key enablers for driving growth for Mercedes-Benz India, and Delhi will play a pivotal role in this growth story as it is a matured market with a well established base for connoisseurs of luxury cars. Delhi has tremendous growth potential for Mercedes-Benz as our customer base has been rapidly increasing here and the buyers want to experience the superlative attributes of the Brand Mercedes-Benz.”

“T&T Motors has been our distinguished partners in India since 1997 and we share a similar growth story. In T&T Motors, we see a partner who shares the same passion and commitment towards excellence in servicing the customers. I am confident that our growing customer base in New Delhi will experience even further an enriched vehicle ownership experience. Inauguration of T&T Motors West Delhi is part of our ‘Go to Customer’ strategy which is defining newer benchmark for the luxury car industry in India and we are committed to reaching out and delighting more customers and expanding our footprints to more Indian cities” added Mr. Honegg.

T&T Motors West Delhi is a well structured showroom with contemporary design, strategically located at Rajouri Garden area to cater to the growing customer base of Mercedes-Benz in West Delhi. Created in a span of mere three months with an initial investment of over INR 50 million towards the facility, T&T Motors West Delhi offers a unique blend of lifestyle and contemporary ambience bringing the customer closer to the brand. The showroom built with an objective of creating a luxurious experience for the customers, is a delight to visit. T&T Motors West Delhi is completed with luxurious Mercedes Café, a valet service, display of the exciting range of Mercedes-Benz cars, Mercedes-Benz accessories & collectibles, an engaging Mercedes-Benz Experience zone and several other exciting aspects. T&T Motors West Delhi also has a dedicated and highly trained team to ensure on-time & efficient sales and after-sales service facilities for the discerning customers.

Mr. Ravi Talwar, Chairman, T&T Motors Ltd. commented on the inauguration: “T&T Motors has been one of Mercedes-Benz’s long standing partners and it is an honour to be associated with the prestigious brand with the Three Pointed Star. I am extremely delighted to present this world class dealership to our connoisseurs of West Delhi.  We have already started receiving bookings from customers which reiterates the growing demand for the brand in this region of the national capital. In sync with Mercedes-Benz’s brand philosophy of ‘Best or Nothing’, T&T Motors West Delhi will provide the customers with world-class service standards and the complete display of the emotion evoking product range of Mercedes-Benz passenger cars, will be a huge draw for our esteemed customers.”

With the inauguration of T&T Motors West Delhi, the first ever Mercedes-Benz showroom in West Delhi, Mercedes-Benz retains the distinction of being the leading luxury car brand with the densest sales and service network penetration in India with 72 touchpoints spread over 31 Indian cities. The dealership will have Mercedes Cafe to provide the customers a delightful experience visit. Services like easy finance, insurance of the cars will be available at the new dealership.

Mercedes-Benz – A True Leader

Mercedes-Benz India expands its footprint in Haryana, inaugurates new dealership at Karnal

• First luxury car dealership in Karnal spread over 34,000 sq. ft. area; investment of over Rs. 30 million.
• Boasts of a display area showcasing the exciting range of Mercedes-Benz cars, boutique display showcase, and exclusive customer lounge creating a delightful customer experience.
• An integrated 3S State-of-art facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under development.
• Densest network among all luxury car makers in India with 70 touch points in 31 cities.

Continuing its commitment to reach out to new customers, Mercedes-Benz India announced the inauguration of its first state-of-art dealership at Karnal, Haryana. Spread over 34,000 sq. ft., and built with an investment of Rs. 30 million, Berkeley Motors is Karnal’s first ever luxury car dealership primely located at the city’s automobile hub at 118-119 Km Stone, GT Road. The new dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Dahuja, Managing Director, Berkeley Motors.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India remarked: “Inauguration of Berkeley Motors, the first ever dealership by a luxury car manufacturer at Karnal, is reaffirmation of our long standing association, deep commitment and thorough understanding of the Indian market. As part of our successful ‘Go to Customer’ strategy we are committed to reaching out to more customers and give them the Mercedes-Benz experience of Best or Nothing, which is core to our brand philosophy . I am confident that Berkeley Motors will offer the disconcerted customers of Karnal and nearby areas, the excitement associated with brand Mercedes-Benz through our fascinating product range and distinct world class service.”

Created over a span of two months, the provisional facility of Berkeley Motors, Karnal is spread over a total area of 34,000 sq. ft. embracing a well structured showroom and the full-fledged workshop. Strategically located in the automobile hub of the city at 118-119 Km Stone, GT Road, the new dealership has been established with an investment of Rs. 30 million (3 Crores). The new interim dealership has been designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers. In addition to the interim facility, a State-of-art 3S facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under progress.

 This interim facility at Berkeley Motors includes a Drive-in valet service, exclusive customer lounge combined with the display of a wide range of Mercedes-Benz cars. The accessories arenas, an engaging audio-visual presentation, a boutique collection are some of the elements that will introduce the customer to the world of Mercedes-Benz. Berkeley Motors has dedicated and hand-picked personnel to assist the customers in making the purchase of their dream Mercedes-Benz a hassle free one. Towards this, Berkeley Motors has a qualified & experienced team of committed personnel who will take care of the sales, after-sales and service requirements of the customers.

Equipped with highest quality Mercedes-Benz equipment and trained manpower, the workshop of Berkeley Motors has been built at par with the brand’s stringent universal benchmark. Berkeley Motors boasts of a workshop that can take care of customer service requirements and service 6 cars each day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge. Mr. Sanjeev Dahuja, Managing Director, Berkeley Motors commented on the inauguration: “I am extremely delighted to present the city’s first ever luxury car dealership to the customers of Karnal. To be associated with the Three Pointed Star is a matter of immense prestige and we are delighted at this opportunity. At Berkeley Motors we are inspired by Mercedes-Benz’s brand philosophy of ‘Best or Nothing’ and we will ensure the customers of Karnal and nearby cities are offered Mercedes-Benz’s globally famed vehicle ownership experience enabled through its fascinating and emotion evoking product range and benchmarking service standards.”

With the inauguration of Berkeley Motors, the first ever luxury car dealership at Karnal, Mercedes-Benz remains the leading luxury car brand with the densest sales and services network penetration in India with 70 touch points spread over 31 Indian cities.

Encouraged by its novel and benchmarking ‘Go to Customer’ initiatives like inauguration of the Star Lounge, offering the Star Lease, organizing Star Drive, opening of Trendz concept stores, inauguration of AMG Driving Academy at BIC and rolling-out of Star Showcase across the country; Mercedes-Benz remains confident of its strong growth and further expanding its footprint in the dynamic Indian market.

Madhya Pradesh gets its first ever Mercedes-Benz dealership at Indore

·         Largest luxury car showroom in Madhya Pradesh spread over 20,000 sq. ft. area; investment of over Rs. 50 million

·         Boasts of a display area showcasing the full range of Mercedes-Benz cars, special accessory zones, exclusive customer lounge with Mercedes-Café creating a delightful customer experience

·         Mercedes-Benz continues to have the densest network among all luxury car makers in India

 

Indore – Reaffirming its position as the luxury car manufacturer having the densest  network presence in the country, Mercedes-Benz India today formally inaugurated its state-of-the art new dealership in Madhya Pradesh - Benchmark Cars Indore -located at Devas Naka, Indore. This new 3S(Sales, Services & Spares) dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman & Managing Director,  Benchmark Cars Indore.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented: “With the inauguration of the new dealership in Indore, we are on track with our ‘Go to the customer’ strategy and are confident of giving our esteemed customers a premium vehicle ownership experience. The inauguration of the new showroom further deepens our commitment to the market and also to our discerning customers of Madhya Pradesh”.

Created over a span of six months, the 3S facility of Benchmark Cars Indore is spread over a total area of 20,000 sq. ft including the well structured showroom and the workshop. Strategically located in the industrial hub of Indore at Ring Road, Devas Naka, the new dealership has been established with an investment of Rs. 50 million (5 Crores). The new facility has been created in a manner to offer an exciting ‘Mercedes-Benz experience’ for the customers; this includes a Drive-in valet service, exclusive customer lounge with Cafe Mercedes along with the full range of Mercedes-Benz cars on display. The accessories arena, engaging audio-visual presentations, boutique collection is the highlights of the new facility. To make the process of owning the dream Mercedes-Benz car a smooth and hassle free experience, the dealership will have dedicated services for insurance, car loans and even car-leasing options. Benchmark Cars Indore also has over 20 committed and qualified personnel to cater to sales and service and give the customers an enriched vehicle ownership experience.

Equipped with high quality Mercedes-Benz equipments and trained manpower, the workshop has been built at par with the brand’s global benchmark. Benchmark car Indore boasts of a workshop having 11 bays that can service 10 cars per day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge. 

Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore: “With the inauguration of Benchmark Cars Indore, we will be moving closer to the customers who always aspired to own a Mercedes-Benz. In our long standing relationship with Mercedes-Benz, we have always been inspired by the motto of ‘Best or Nothing’ which is the brand philosophy of the company. Benchmark Cars Indore will extend the Mercedes-Benz brand experience to the automobile aficionados of Indore, and make Mercedes-Benz the most preferred luxury brand for customers in the state which has got immense potential for luxury car market.”

With the establishment of the new dealership at Indore, Mercedes-Benz continues to enjoy a network spread across 30 cities with over 60 touch-points across India and retains the distinction of being the leading luxury car manufacturer with the widest and most intensive network of sales and after-sales services in India. The company grew by 30% in the period from Jan-Dec 2011 clocking an impressive 7430 units sale.