Mercedes-Benz inaugurates a new showroom

Mercedes-Benz further strengthens its presence in the National Capital– inaugurates a new showroom

• T&T Motors West Delhi is spread over 20,000 sq. ft. area; investment of over INR 50 million
• Dealership to showcase the entire range of Mercedes-Benz cars including the all new B Class, India’s first Sports Tourer
• Mercedes-Benz India continues to have the densest network amongst all luxury car makers in India with 72 touch points in 31 cities
• Mercedes-Benz India as part of ‘Go to Customer’ strategy is aggressively expanding its network presence in both Metro and non-Metro markets 

New Delhi – In its constant endeavor to provide unparallel customer experience, Mercedes-Benz India delighted its customers in the National Capital by inaugurating its new  state of art dealership in New Delhi, today. Spread over 20,000 sq. ft. and built with an overall investment of more than INR 50 million towards the facility, T&T Motors West Delhi will give the customers a classy yet sporty feel of the brand with its exciting range of Mercedes-Benz cars including the all new B-Class Sports Tourer. Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Mr. Ravi Talwar, Chairman, T&T Motors Ltd. inaugurated the dealership in presence of Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India.

Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India commented: “Big metros will remain key enablers for driving growth for Mercedes-Benz India, and Delhi will play a pivotal role in this growth story as it is a matured market with a well established base for connoisseurs of luxury cars. Delhi has tremendous growth potential for Mercedes-Benz as our customer base has been rapidly increasing here and the buyers want to experience the superlative attributes of the Brand Mercedes-Benz.”

“T&T Motors has been our distinguished partners in India since 1997 and we share a similar growth story. In T&T Motors, we see a partner who shares the same passion and commitment towards excellence in servicing the customers. I am confident that our growing customer base in New Delhi will experience even further an enriched vehicle ownership experience. Inauguration of T&T Motors West Delhi is part of our ‘Go to Customer’ strategy which is defining newer benchmark for the luxury car industry in India and we are committed to reaching out and delighting more customers and expanding our footprints to more Indian cities” added Mr. Honegg.

T&T Motors West Delhi is a well structured showroom with contemporary design, strategically located at Rajouri Garden area to cater to the growing customer base of Mercedes-Benz in West Delhi. Created in a span of mere three months with an initial investment of over INR 50 million towards the facility, T&T Motors West Delhi offers a unique blend of lifestyle and contemporary ambience bringing the customer closer to the brand. The showroom built with an objective of creating a luxurious experience for the customers, is a delight to visit. T&T Motors West Delhi is completed with luxurious Mercedes Café, a valet service, display of the exciting range of Mercedes-Benz cars, Mercedes-Benz accessories & collectibles, an engaging Mercedes-Benz Experience zone and several other exciting aspects. T&T Motors West Delhi also has a dedicated and highly trained team to ensure on-time & efficient sales and after-sales service facilities for the discerning customers.

Mr. Ravi Talwar, Chairman, T&T Motors Ltd. commented on the inauguration: “T&T Motors has been one of Mercedes-Benz’s long standing partners and it is an honour to be associated with the prestigious brand with the Three Pointed Star. I am extremely delighted to present this world class dealership to our connoisseurs of West Delhi.  We have already started receiving bookings from customers which reiterates the growing demand for the brand in this region of the national capital. In sync with Mercedes-Benz’s brand philosophy of ‘Best or Nothing’, T&T Motors West Delhi will provide the customers with world-class service standards and the complete display of the emotion evoking product range of Mercedes-Benz passenger cars, will be a huge draw for our esteemed customers.”

With the inauguration of T&T Motors West Delhi, the first ever Mercedes-Benz showroom in West Delhi, Mercedes-Benz retains the distinction of being the leading luxury car brand with the densest sales and service network penetration in India with 72 touchpoints spread over 31 Indian cities. The dealership will have Mercedes Cafe to provide the customers a delightful experience visit. Services like easy finance, insurance of the cars will be available at the new dealership.

Buckle up for pure exhilaration: StarDrive

The second phase of StarDrive Experience 2012 begins in various cities this month. Starting on the first of September in Delhi at the Buddh International Circuit, it continues in Chandigarh on 8^th-9^th September and concludes in Mumbai with a special drive with Farhan Akhtar on 22^nd-23^rd of the month. The experience features the Mercedes-Benz GL- Class, G-Wagon and the M-Class. You've heard stories about their power; durability and performance, now drive these marvellous machines from Mercedes-Benz in person.

The StarDrive is your chance to experience ground-breaking innovations from Mercedes-Benz. Witness PRE-SAFE®, Traction Control and ESP, Off-Road Pro Engineering and 4ETS live as you get behind the wheel of your favourite Mercedes-Benz.

The PRE-SAFE® feature has participants experience the car’s preventive protection -  seats bend forward into a favourable angle, seat belts tighten, windows and sunroofs close automatically and head restraints position accordingly. The simulation, at the hands of expert instructors, is as close as it gets to the real thing.

SUV genre stalwarts like the GL-Class and M-Class showcase sheer power as they overwhelm the toughest of terrains. They manoeuvre 40 degree slopes with considerable ease owing to the PRO-ENGINEERING Package. The differential lock system helps transfer weight from the unused wheels to the ones touching the ground, thus maintaining a perfect balance and grip on inclined terrain. The 4-MATIC and AIRMATIC suspension in these SUVs helps them adjust their suspension seamlessly in order to accommodate the rapidly changing terrain.

There’s no uphill task for these behemoths! While scaling new heights, participants can experience Hill Hold Assist that helps the car remain steady for 2.5seconds before rolling back, giving the driver enough time to prepare for the climb. Likewise, when driving down the slope, the Downhill Speed Regulation sets a speed between 4-18 kmph depending on the terrain. All the driver needs to do is manoeuvre; the car takes care of the rest by maintaining perfect balance and speed.

This year, we've taken the StarDrive experience a notch up by granting the winners of the Slalom contest a chance to be in the grand finale with Farhan Akhtar. Every qualifying participant will still take home a special gift voucher from us. So witness true marvels of the 21^st century with the StarDrive Experience.

The Third Generation Mercedes-Benz M-Class Launch

Presenting the Third Generation Mercedes-Benz M-Class – For Those in Control

When your eyes see only empty road for miles ahead and your heart is fluttering like the wind rushing by, you know that the best part of the journey has begun. And you are in control.

It is by far the most advanced SUV created by Mercedes-Benz and is in the 3^rd generation. The individuality that it projects, the style statement and the adventurous spirit of an explorer is what makes this car so magnificent. The New Mercedes Benz M-Class truly is a car ‘For those in Control’.

Here are the extra-ordinary features of the all new Mercedes-Benz:

• The new M-Class comes with a standard with the ECO start/stop function which reduces fuel consumption and emissions by automatically switching off the engine (for example in traffic jams or at traffic lights)

• The AMG Exterior Sports package (20” AMG alloys & AMG body styling) as well as exclusive appointments (like Designo exclusive 2-Tone leather upholstery) further enhance the sportiness rugged looks and comfort of the M-Class.

• Extensive safety features that are unique in this segment include the PRE-SAFE® system & 9 airbags

• PRE-SAFE: includes preventive belt tensioner, positioning function for front passenger's seat with Memory package, closing function for sliding sunroof and side windows.

• Most comprehensive standard equipment in the segment in terms of restraint systems with 9 airbags- front (2), front side (2), driver kneebag (1), front/rear windowbags (2), rear sidebags (2)

• Innovative assistance systems, such as ATTENTION ASSIST, Active Parking Assist, etc

• COMAND Online system with a bigger 17.8 cm color display, 10 GB MUSIC REGISTER, SD slot for memory cards. Playback of audio CD and DVD audio/video possible, amongst others. Search for music titles with LINGUATRONIC (voice operated control)

• THERMOTRONIC 3-zone luxury automatic climate control with selectable climate modes (FOCUS, MEDIUM and DIFFUSE).

• High traction: 4MATIC permanent all-wheel drive with 50:50 power distribution ideal for off-road use. Downhill speed regulation via engine and transmission control.

• AIRMATIC package  incl. air suspension, all-round level control and ADS II adaptive damping system with selectable "Sport" and "Comfort" (button name: "COMF") modes at the touch of a button. Even more flexible handling on the road for enhanced comfort and dynamics.

• 7G-TRONIC PLUS fitted as standard with further decrease in torque converter slip and optimized efficiency. Improved damping of rotational eccentricities and vibrations at the same time makes for even greater comfort, faster gear changes and more durability.

• The first in new M-Class is the Easy pack tailgate which ensures excellent loading convenience with the press of a button.

• The all new reversing camera in the new M-Class increases comfort & provides a real safety plus by not only make parking easier, but also maneuvering in difficult terrain.

• Euro NCAP ratings: Five star rating for excellent occupant protection.

• The New M-Class is longer & wider than the outgoing predecessor by + 23mm & +15 mm respectively while the height is reduced by -19mm making the new M-Class more aerodynamic.

• Off-road driving program with off key: helps the driver to off-road trips with customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program ESP ® and Electronic Traction System 4ETS . It is activated via the off-button on the center console.

SLS AMG lets loose on the race track

Mercedes-Benz SLS AMG sets the fastest lap time on the Buddh International Circuit.

The Mercedes-Benz SLS AMG is as much a sight to behold as it is a thrill to drive. There are not many cars on the road that can match its looks and the performance leaves everything else in its dust. But few have actually witnessed the true potential of the SLS AMG. It is capable of going toe to toe with the finest racing cars in the world.

Recently, the SLS AMG gave undeniable proof of that fact.  The lucky participants of the AMG Driving Academy held at the Buddh International Circuit were able to see the car in its true element when it set the lap record for the circuit at 2.1 minutes. The F1 track that not too long ago hosted its first Grand Prix had its fastest time blown away by the Roadster with AMG Driving Academy instructor, Norman Simon, behind the wheel.

The AMG Driving Academy at the Buddh International Circuit is a first of its kind in India. The first session of the AMG Driving Academy got a rousing response with the participants grasping the idea of cornering and braking at race pace. At the end of the day, they left with a sense of awe and accomplishment.

The SLS AMG is certainly making waves, not only on the road but on the race track as well.  

Mercedes-Benz launches Brand & Product offensive in Auto Expo 2012. mb. Feel it.

• Launches its new brand initiative mb. Inspired
• Launches India’s most powerful open-top car: the SLS AMG Roadster
• Presents the all New M-Class 
• Showcases the future design cues through Concept A-Class & Fuel Cell technologies.
• Showcase the largest display with 18 cars ranging from S-600 pullman to DTM racing cars & live STARDRIVE demonstration.

New Delhi: Mercedes-Benz today utilized the Auto Expo to launch a new platform apart from launching 2 new cars.


Mb.Inspired: The philosophy of Best or Nothing has always inspired Mercedes-Benz as a guiding philosophy. It has not just inspired Mercedes-Benz in pioneering many innovations, it has also helped Mercedes-Benz vehicles to be the best in the auto industry and many more. Mercedes-Benz would be promoting this philosophy in India through the mb.Inspired Initiative. A new India is on the rise and its all about youth and rising aspirations. It’s a India which is fearless about taking risks and doesn’t fear failure. Mercedes-Benz commemorates these young youth inspirational icons through mb. Inspired


Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “ As India readies itself for globalization, the young India seeks recognition for their talent & uncompromising attitude which have made many stand up & get recognition in their respective fields. mb Inspired is once such platform which shall recognize these individuals & collaborate with them to spread inspiration. This helps us in communicating our brand values of Best or Nothing seamlessly to the Indian consumers”


Debashis Mitra: Director, Sales & Marketing, Mercedes-Benz India said; “mb. Inspired is an initiative which synergises the Mercedes Benz ethos across various creative , sporting, business and lifestyle universes. The result is a collaborative perspective that fuels new ways of thinking and spreads inspiration.”


Farhan Akhtar, Chetan Bhagat & Masaba Gupta are all reflections of these very brand values which inspire the younger generation to take up new challenges & risks. They demonstrate the philospy of “Best or Nothing” in their own fields & spread inspiration in their peer groups.


Latest Products
Mercedes-Benz India today also launched India’s most powerful open top vehicle: the SLS AMG roadster. Powered by 6.3 Litre V8 engine the super sports car delivers 0-100 in 3.8 seconds.


The company presented the all new M-Class in India. Launched in the global market about six months back, the new M-Class will be locally assembled at the Mercedes-Benz plant in Pune.


The fresh, vibrant product design was presented through the Concept A-Class; the car which will offer design cues to future Mercedes-Benz development.


SLS AMG ROADSTER
After captivating hearts across the world the SLS AMG Roadster with its Performance and scintillating design is all set to scorch the Indian road with pulsating speed. The open top SLS AMG Roadster exudes graceful dynamism and magnetic allure. The purist, athletic design immediately captures the attention. The Roadster’s perfect proportions make it particularly impressive. The exterior of this German beauty conveys aggression and dominance with its governing radiator grille. With a body that gracefully boasts of its sleek lines and shapely contours the SLS AMG Roadster exhibits it’s supremacy over others. The long bonnet further to the automatically extending rear aerofoil, long wheelbase, wide track and short projection appends to the appearance. The lightweight construction, combined with sensuous open air driving pleasure exudes its lively sporty presence.


The SLS AMG Roadster perfectly embodies the AMG philosophy of German engineering and craftsmanship. The atmosphere of the interior continues the breathtaking design idiom of the exterior, and awakens associations with an aircraft cockpit: prominent stylistic features include the dashboard in the shape of a wing section and the air vents with adjustable, cruciform nozzles reminiscent of jet engines. The extended centre console of matt, solid metal and the new E-SELECT lever in the shape of an aircraft's thrust control are also design features adopted from the world of aviation.


While it looks like a beauty, it does ride like a beast. The eight cylinder V8 engine produces rumbling 571 horse power at 6800 rpm with a maximum torque of 650 Nm at 4750 rpm. It can go from 0-100 km/h in under four seconds (3.8s) and has a top speed of 317 km/h. The power and performance of a monster, the SLS AMG Roadster has all the trimmings of a formidable sports car.


NEW M-CLASS
Continuing in true M-Class tradition the third generation of this vehicle sets new benchmarks in SUV design, technology and performance. Pioneering the interpretation of a contemporary SUV, the NEW M-Class sports a powerful exterior and an interior featuring high-quality details. The vehicle leads the field in terms of safety, comfort, quality feel. It is the benchmark for comfort and load compartment capacity and offers ease of handling on and off-road.


The new M-Class has been envisioned with a much sleeker frame. Though the vehicle is significantly larger than its predecessor it does not make it look bulkier. There is an overall increase in the length and width of the car with the height being dropped. New engine hood design and LED lights have made the front of the car look sportier; the new tail lights have given the car an elegant feel.


A true off-roader the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console. The ease of technology makes the New M-Class a joy to ride off the beaten road.


As is standard with all Mercedes-Benz vehicles, the New M-Class is packed with safety technology. It has nine strategically located air – bags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that help prevent such instances.


Protection of the environment is a key task of every individual, the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals.


Other technology that has been packed into the new generation include the ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus.


In a nutshell, the M-Class is the new benchmark for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.