Own a Star with ease

Contrary to belief, owning a Star does not cost the earth. While the Mercedes-Benz Star Lease program guarantees that you can experience the best of our automobiles at the lowest cost, the Star Ease program demonstrates Mercedes-Benz’s on-going commitment to ensuring that you also enjoy a low cost of maintenance and low cost of spares with the Mercedes-Benz Star Ease program. This is backed with a high level of warranty that is best in class and leaves the competition racing to keep pace. 

The Star Ease program promises peace of mind with a three year standard warranty with the fourth year warranty on the C-Class just costing you a mere additional Rs. 30500.  This warranty can be purchased at any time during the first three years of ownership. The package is available on purchase of any of our automobiles being sold.

Star Ease is available in two packages- the Star Ease Basic Package and the Star Ease Comprehensive Package. The Basic Package covers essential service jobs like change of engine oil, filters, brake fluid, coolant, STAR Diagnosis, exterior wash and interior cleaning (to name a few), for a period of 3 years or 60,000 kms, whichever occurs earlier.

The Star Ease Comprehensive Package provides coverage for an additional 30,000 kms for the motoring enthusiast. While providing all the services of the Basic Package, the Comprehensive Package offers wheel alignment and balancing, inspection and change of transmission oil, transmission filter and gasket, brake pads, break discs and wear sensors, and wiper blades.

As an owner who has availed of this program, you will not waste time in workshops as your car is handled on a priority basis. The regular estimation and approval phase is bypassed for Star Ease owners. What’s more this service package can be availed of at any Mercedes-Benz workshop across India.

What makes the Star Ease program truly unique is that the promise of worry free ownership can be transferred during the duration of the program. So if you part ways with your Star, the new owner can still reap the rewards of this exclusive program. 

The Star Ease package promises a world of benefit to our esteemed customers and is a demonstration of our commitment to ensure you get the very best from our stars. The warranties that it offers combined with low costs of spares ensures that you have low cash outflows. The features available in our programs are best in class and exceed what our closest competitors have to offer. So experience peace of mind today and walk into a Mercedes-Benz dealership today to sign up for a Star Ease package and worry free motoring.

Buckle up for pure exhilaration: StarDrive

The second phase of StarDrive Experience 2012 begins in various cities this month. Starting on the first of September in Delhi at the Buddh International Circuit, it continues in Chandigarh on 8^th-9^th September and concludes in Mumbai with a special drive with Farhan Akhtar on 22^nd-23^rd of the month. The experience features the Mercedes-Benz GL- Class, G-Wagon and the M-Class. You've heard stories about their power; durability and performance, now drive these marvellous machines from Mercedes-Benz in person.

The StarDrive is your chance to experience ground-breaking innovations from Mercedes-Benz. Witness PRE-SAFE®, Traction Control and ESP, Off-Road Pro Engineering and 4ETS live as you get behind the wheel of your favourite Mercedes-Benz.

The PRE-SAFE® feature has participants experience the car’s preventive protection -  seats bend forward into a favourable angle, seat belts tighten, windows and sunroofs close automatically and head restraints position accordingly. The simulation, at the hands of expert instructors, is as close as it gets to the real thing.

SUV genre stalwarts like the GL-Class and M-Class showcase sheer power as they overwhelm the toughest of terrains. They manoeuvre 40 degree slopes with considerable ease owing to the PRO-ENGINEERING Package. The differential lock system helps transfer weight from the unused wheels to the ones touching the ground, thus maintaining a perfect balance and grip on inclined terrain. The 4-MATIC and AIRMATIC suspension in these SUVs helps them adjust their suspension seamlessly in order to accommodate the rapidly changing terrain.

There’s no uphill task for these behemoths! While scaling new heights, participants can experience Hill Hold Assist that helps the car remain steady for 2.5seconds before rolling back, giving the driver enough time to prepare for the climb. Likewise, when driving down the slope, the Downhill Speed Regulation sets a speed between 4-18 kmph depending on the terrain. All the driver needs to do is manoeuvre; the car takes care of the rest by maintaining perfect balance and speed.

This year, we've taken the StarDrive experience a notch up by granting the winners of the Slalom contest a chance to be in the grand finale with Farhan Akhtar. Every qualifying participant will still take home a special gift voucher from us. So witness true marvels of the 21^st century with the StarDrive Experience.

Mercedes-Benz – A True Leader

Mercedes-Benz India expands its footprint in Haryana, inaugurates new dealership at Karnal

• First luxury car dealership in Karnal spread over 34,000 sq. ft. area; investment of over Rs. 30 million.
• Boasts of a display area showcasing the exciting range of Mercedes-Benz cars, boutique display showcase, and exclusive customer lounge creating a delightful customer experience.
• An integrated 3S State-of-art facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under development.
• Densest network among all luxury car makers in India with 70 touch points in 31 cities.

Continuing its commitment to reach out to new customers, Mercedes-Benz India announced the inauguration of its first state-of-art dealership at Karnal, Haryana. Spread over 34,000 sq. ft., and built with an investment of Rs. 30 million, Berkeley Motors is Karnal’s first ever luxury car dealership primely located at the city’s automobile hub at 118-119 Km Stone, GT Road. The new dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Dahuja, Managing Director, Berkeley Motors.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India remarked: “Inauguration of Berkeley Motors, the first ever dealership by a luxury car manufacturer at Karnal, is reaffirmation of our long standing association, deep commitment and thorough understanding of the Indian market. As part of our successful ‘Go to Customer’ strategy we are committed to reaching out to more customers and give them the Mercedes-Benz experience of Best or Nothing, which is core to our brand philosophy . I am confident that Berkeley Motors will offer the disconcerted customers of Karnal and nearby areas, the excitement associated with brand Mercedes-Benz through our fascinating product range and distinct world class service.”

Created over a span of two months, the provisional facility of Berkeley Motors, Karnal is spread over a total area of 34,000 sq. ft. embracing a well structured showroom and the full-fledged workshop. Strategically located in the automobile hub of the city at 118-119 Km Stone, GT Road, the new dealership has been established with an investment of Rs. 30 million (3 Crores). The new interim dealership has been designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers. In addition to the interim facility, a State-of-art 3S facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under progress.

 This interim facility at Berkeley Motors includes a Drive-in valet service, exclusive customer lounge combined with the display of a wide range of Mercedes-Benz cars. The accessories arenas, an engaging audio-visual presentation, a boutique collection are some of the elements that will introduce the customer to the world of Mercedes-Benz. Berkeley Motors has dedicated and hand-picked personnel to assist the customers in making the purchase of their dream Mercedes-Benz a hassle free one. Towards this, Berkeley Motors has a qualified & experienced team of committed personnel who will take care of the sales, after-sales and service requirements of the customers.

Equipped with highest quality Mercedes-Benz equipment and trained manpower, the workshop of Berkeley Motors has been built at par with the brand’s stringent universal benchmark. Berkeley Motors boasts of a workshop that can take care of customer service requirements and service 6 cars each day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge. Mr. Sanjeev Dahuja, Managing Director, Berkeley Motors commented on the inauguration: “I am extremely delighted to present the city’s first ever luxury car dealership to the customers of Karnal. To be associated with the Three Pointed Star is a matter of immense prestige and we are delighted at this opportunity. At Berkeley Motors we are inspired by Mercedes-Benz’s brand philosophy of ‘Best or Nothing’ and we will ensure the customers of Karnal and nearby cities are offered Mercedes-Benz’s globally famed vehicle ownership experience enabled through its fascinating and emotion evoking product range and benchmarking service standards.”

With the inauguration of Berkeley Motors, the first ever luxury car dealership at Karnal, Mercedes-Benz remains the leading luxury car brand with the densest sales and services network penetration in India with 70 touch points spread over 31 Indian cities.

Encouraged by its novel and benchmarking ‘Go to Customer’ initiatives like inauguration of the Star Lounge, offering the Star Lease, organizing Star Drive, opening of Trendz concept stores, inauguration of AMG Driving Academy at BIC and rolling-out of Star Showcase across the country; Mercedes-Benz remains confident of its strong growth and further expanding its footprint in the dynamic Indian market.

Mercedes Track Day Contest!

Fans all over the world love two things about Formula 1 – the speed of the sport and the superb racing cars! Mercedes-Benz is offering you a unique opportunity to experience the thrill & fascination of the Formula 1 Race Track.

On 27th March 2012 the Sahara Force India Mercedes drivers Paul Di Resta and Nico Hulkenberg, will be visiting India to drive one lucky fan around the Buddh International Circuit in a C63 AMG.

To participate in the contest, all you’ve got to do is:

• Tweet your wildest Mercedes-Benz F1 fascinating moment using the hashtag #Fascination and mention @mercedesbenzind along with your tweets.

• For Example your Tweet: My moment of #fascination is when i hear the sound of the roaring Mercedes-Benz engines @mercedesbenzind

Contest Starts 23rd March Friday – 12.00 P.M and ends on 25th March Sunday – 06.00 P.M

One Lucky Participant will grab the amazing opportunity to be driven around the Buddh International Circuit by Sahara Force India Mercedes drivers.

Terms & Conditions - This contest is only open to resident citizens of India 18 years & above in age. The winner will be chosen at the sole discretion of Mercedes-Benz India and will be final and binding.

Madhya Pradesh gets its first ever Mercedes-Benz dealership at Indore

·         Largest luxury car showroom in Madhya Pradesh spread over 20,000 sq. ft. area; investment of over Rs. 50 million

·         Boasts of a display area showcasing the full range of Mercedes-Benz cars, special accessory zones, exclusive customer lounge with Mercedes-Café creating a delightful customer experience

·         Mercedes-Benz continues to have the densest network among all luxury car makers in India

 

Indore – Reaffirming its position as the luxury car manufacturer having the densest  network presence in the country, Mercedes-Benz India today formally inaugurated its state-of-the art new dealership in Madhya Pradesh - Benchmark Cars Indore -located at Devas Naka, Indore. This new 3S(Sales, Services & Spares) dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman & Managing Director,  Benchmark Cars Indore.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented: “With the inauguration of the new dealership in Indore, we are on track with our ‘Go to the customer’ strategy and are confident of giving our esteemed customers a premium vehicle ownership experience. The inauguration of the new showroom further deepens our commitment to the market and also to our discerning customers of Madhya Pradesh”.

Created over a span of six months, the 3S facility of Benchmark Cars Indore is spread over a total area of 20,000 sq. ft including the well structured showroom and the workshop. Strategically located in the industrial hub of Indore at Ring Road, Devas Naka, the new dealership has been established with an investment of Rs. 50 million (5 Crores). The new facility has been created in a manner to offer an exciting ‘Mercedes-Benz experience’ for the customers; this includes a Drive-in valet service, exclusive customer lounge with Cafe Mercedes along with the full range of Mercedes-Benz cars on display. The accessories arena, engaging audio-visual presentations, boutique collection is the highlights of the new facility. To make the process of owning the dream Mercedes-Benz car a smooth and hassle free experience, the dealership will have dedicated services for insurance, car loans and even car-leasing options. Benchmark Cars Indore also has over 20 committed and qualified personnel to cater to sales and service and give the customers an enriched vehicle ownership experience.

Equipped with high quality Mercedes-Benz equipments and trained manpower, the workshop has been built at par with the brand’s global benchmark. Benchmark car Indore boasts of a workshop having 11 bays that can service 10 cars per day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge. 

Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore: “With the inauguration of Benchmark Cars Indore, we will be moving closer to the customers who always aspired to own a Mercedes-Benz. In our long standing relationship with Mercedes-Benz, we have always been inspired by the motto of ‘Best or Nothing’ which is the brand philosophy of the company. Benchmark Cars Indore will extend the Mercedes-Benz brand experience to the automobile aficionados of Indore, and make Mercedes-Benz the most preferred luxury brand for customers in the state which has got immense potential for luxury car market.”

With the establishment of the new dealership at Indore, Mercedes-Benz continues to enjoy a network spread across 30 cities with over 60 touch-points across India and retains the distinction of being the leading luxury car manufacturer with the widest and most intensive network of sales and after-sales services in India. The company grew by 30% in the period from Jan-Dec 2011 clocking an impressive 7430 units sale.