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A car is not just a mode of transportation; not anymore at least. It’s a reflection of your lifestyle and personifies the personality of the consumer. It’s about you and how you live your life. Work or  leisure, each car has its own role. There are cars which drive you to work and then there are others which take your mind off it. If you are fond of road trips and travel, we have just the perfect car for you.

Adventure and travelling have a new meaning in the lives of today’s generation and acts as a good means of rejuvenation. The number of adventure enthusiasts are on the rise in India and is not restricted to the younger generation anymore. We love going for road trips and like to carry our world with us. Be it a weekend getaway or a long drive, this car is for the adventure seeking, for those who believe in style and substance, those who enjoy travelling and love touring. Its all about enjoying the drive, having fun, recharging your batteries, spending time with your loved ones and living your life your way.

The car's stylish design and sporty looks will turn heads wherever you go and is bound to get you noticed. It boasts of luxurious interiors which are high on quality, comfortable to use and has the space to meet the needs of the entire family with abundant room to carry your luggage and what you like. It is intelligent and understands the importance of safety and offers world class safety features. This car has the driving dynamics to put a smile on your face. Even after delivering such performance it is extremely fuel efficient and cares for the environment with reduced emissions. 
This is what we call Sports Touring and we at Mercedes-Benz are set to open up an entirely new segment in India. Only one car slots in here, the all new ‘B-Class’ and it fits the bill perfectly as India’s first ‘Sports Tourer’. It will be here soon, keep watching for more.

World Green Car Award 2012 Goes To Mercedes-Benz

At the annual World Green Car awards corresponding with the New York International Auto Show, Mercedes garnered for the second time this award which distinguishes the world’s most efficient cars. Initially won in 2007 by the carmaker’s E 320 BlueTEC, this year’s award was garnered by the Mercedes-Benz S 250 CDI BlueEFFICIENCY. It overcame 23 other entries such as the Ford Focus Electric and the Peugeot 3008 Hybrid.

The S 250 CDI BlueEFFICIENCY is the first four-cylinder engine used in the S-Class, with the diesel unit triumphing fuel consumption levels of just 5.7 litres per 100 kilometers. Says Prof. Dr. Thomas Weber, Board of Management, responsible for Group Research & Mercedes-Benz Cars Development, “The highly efficient gasoline and diesel engines in the S-Class show that our customers can drive a luxury vehicle with a clear conscience. The S250 CDI is the most remarkable example: with a fuel consumption of only 5, 7 l per 100 km, the S250 CDI is the most fuel-efficient luxury sedan in the world.”

To be entitled for the 2012 World Green Car award, a vehicle had to be all-new, or noticeably revised, in production, and announced for sale or lease to the public in quantities of at least 10 in at least one major market during the period beginning Jan. 1, 2011 and ending May 30, 2012. Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed precisely at increasing the vehicle's environmental responsibility, were all taken into consideration.

Three green experts were selected by the World Car Awards Steering Committee to expansively review all documentation and specs linked with each vehicle contender. They were asked to create a short-list of qualifiers for review by the 64 jurors in their second round of voting in February. Their ballots were then tabulated by the international accounting firm KPMG, according to the World Car Awards.

According to the experts, “This is the first 4-cylinder S-Class in the 60-year history of the legendary model. Powered by a 204 hp diesel turbo producing 500Nm, this S-Class develops generous power from the world’s cleanest diesel, while the integration of a start-stop system means that this car produces an exceptional 149g/km of CO2.”

Two golden steering wheels for Mercedes-Benz

Stuttgart – No other automotive brand has had more success in the "Golden Steering Wheel" awards than Mercedes-Benz. This year's Europe-wide vote saw the M-Class and the SLK each win their respective category. These two first places put the Stuttgart-based premium-brand manufacturer at the very top of the "Golden Steering Wheel" all-time winners' list. Mercedes-Benz has won the award, one of the most important distinctions in the European automotive industry, a total of 21 times. The awards were presented to Dr Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars, and Professor Dr Thomas Weber, Daimler AG Board of Management member responsible for Group Research and Mercedes-Benz Cars Development, in Berlin last night.

Mercedes-Benz SLK-Class

More than 260,000 readers of the German publications "Bild am Sonntag", "Auto Bild" and their European sister publications in 22 countries registered their votes in this year's "Golden Steering Wheel" awards. The winner of the SUV class was determined in a direct vote, so making the Mercedes-Benz M-Class the winner of the "Golden Steering Wheel" in this group. The SLK won its category after being shortlisted along with four of its competitors. In the unimpeachable judgement of a panel of experts, and after undergoing real-life testing, it too was awarded the "Golden Steering Wheel" in its category.

Readers from across Europe valued not only the M-Class's characteristic and distinctive design and its variable interior, with that all-important sense of wellbeing, but also the excellent energy efficiency and thus environmental acceptability of this premium SUV. The permanent all-wheel drive system of the Mercedes-Benz M-Class also proved a determining factor thanks to its well-balanced ride comfort along with excellent driving dynamics, both on and off road, along with the car's outstanding range and high level of safety.

What ultimately swayed the result in favour of the SLK Roadster in the "Golden Steering Wheel" competition was, above all, the way it manages to combine light-footed sportiness with stylish comfort, striking sports car design with absolute everyday practicality, and superb performance with exemplary ecological credentials. With the excellent performance it derives from its economical and yet powerful engines, along with technical innovations such as the unique panoramic vario-roof with MAGIC SKY CONTROL, which can be switched from light to dark at the touch of a button, the SLK takes driving pleasure and open air enjoyment to a whole new level.

This year's double win in the "Golden Steering Wheel" awards marks the continuation of a fine tradition: with a total of 21 victories to date, the brand with the three-pointed star now leads the field of the most successful car brands to win the competition for the "Golden Steering Wheel", a prize that has been awarded since 1976.

Three awards in the Automotive Brand Contest 2011

"Best of Best": the Mercedes-Benz design team is "Team of the year"

Stuttgart – It’s official: Mercedes-Benz design is outstanding. As confirmed by three first places in the Automotive Brand Contest 2011. The competition’s top-flight expert jury voted the Mercedes-Benz design team "Team of the year". They additionally awarded the ultimate "Best of Best" plaudit to the Mercedes-Benz CLS in the Exterior category. The Concept A-Class interior was also deemed "Best of Best", taking first
place in the Interior area of the Concept & Study category.

The Automotive Brand Contest is the first international brand and design competition for the automotive industry. It was launched by the German Design Council, which was established as a foundation by decree of the German Bundestag back in 1953. The independent institution organises
this competition dedicated exclusively to the automotive sector in order
to acknowledge outstanding achievements in brand management, brand communication and design.  In this way, the internationally reputed German Design Council highlights the great importance of design and brand image
to the success of an automotive company.

Mercedes-Benz design director professor h.c. Gorden Wagener and his staff of around 500 based in Sindelfingen and at four studios abroad were found to be in a league of their own. The expert jury of the Automotive Brand Contest 2011 awarded them the title of "Team of the year". "We are all delighted to receive this valuable award in recognition of a magnificent joint effort," says professor Wagener. "Everyone in our team works with great dedication day-in, day-out to ensure that the Mercedes-Benz models of the future retain their distinctive, hallmark Mercedes character in keeping with the very highest aesthetic standards."

The Mercedes-Benz design team, responsible for the design of products from the smart to the Actros, have been named "Team of the Year" at the Automotive Brand Contest 2011.

Two "Best of Best" titles in the Automotive Brand Contest 2011 additionally underscore the Mercedes design team’s efforts.  The Concept A-Class interior by Mercedes-Benz took first place in the Interior area of the Concept & Study category.  Bionic cell structures, echoes of aircraft design, an operating concept with fully integrated smartphone and unique and revolutionary graphic design featuring three-dimensional, dynamically growing glass elements provide a foretaste of a new generation of the A-Class.

The "Best of Best" title in the Exterior category saw the new generation of the Mercedes-Benz CLS-Class following in the footsteps of its predecessor, which has long enjoyed international renown as a design icon. The new CLS combines an elegant coupé silhouette with an expressive front. Its dynamic, athletic figure features a beguiling composition of lines and surfaces and a dropping line, drawing on the uniquely rich fund of design treasures to be found in historical Mercedes sports cars to embody a contemporary aesthetic statement.

The awards will be presented at the Automotive Designers Night which is to take place at the Frankfurt International Motor Show on 13 September.