Mercedes-Benz Performance Drive

Speed remains to be the ultimate automotive fascination. While few can truly push the red line and quench their thirst for speed in the real world, the Mercedes-Benz Performance Drive provides mere mortals the opportunity to tame speed, the right way. The Mercedes-Benz Performance Drive is an exclusive program which consolidates all Mercedes-Benz events under one umbrella. Be it the chance to see the ‘Stars’ in action, train to perfect yourself on asphalt in AMG tuned cars or take Mercedes-Benz SUV’s across challenging terrains, the Mercedes-Benz Performance Drive has it all.

Watch the ‘Stars’ at their best at the ‘Star Drive’, a one of a kind program to get you closer to the Mercedes-Benz automobiles in action. Experience the performance of the renowned AMG’s. When their 6.3 litre V8 revs, its spits out insane amount of power and the sporty exhaust note is enough to make you skip a heartbeat.  The Mercedes-Benz SUV range showcases its prowess to conquer any terrain with superior technology and off-road capability.

 

If SUV’s amaze you, the ‘Star Off-Road Experience’ is made just for you. Get a first-hand insight on the superior technology which sets Mercedes-Benz SUVs a class apart from the rest. The off-road track is designed to simulate every possible scenario you may come across when you are not on tarmac. Enjoy the thrill as Mercedes-Benz SUVs tackle treacherous terrain without breaking into a sweat.

 

Get the racer in you to hone your driving skills at the AMG Driving Academy, the only driving academy in India where you are schooled to perfect your driving skills on high performance AMG cars. The AMG Driving Academy is driven by pure passion. Get behind the wheel of these fantastic automobiles on the world-class Buddh International Circuit under guidance from the world’s best instructors. The AMG Driving Academy offers courses to suit your level and take it towards perfection with challenging race track training across 6 skill levels. The track experience is like no other and leaves you in complete enthral.

 

If you are still hungry for more, sign up for any of the Mercedes-Benz international driving events. For the young guns out there, Mercedes-Benz ‘Young Star Driving Program’ is designed to train young aspiring drivers under race tested conditions with expert professionals on track to guide you into the world of professional motor racing.

 

So logon to www.mercedesbenzperformancedrive.in to set your pulse racing with the Mercedes-Benz Performance Drive.

Mercedes-Benz Magazine

Mercedes Benz owners and enthusiasts have a rich taste in different colours of life and have an enduring quest for excellence and perfection.

This is exactly what the Mercedes Benz Magazine is all about. Mercedes Benz is the first to start its own premium lifestyle magazine which caters to the tastes of such people. This magazine has a colourful history and has featured noted celebrities around the world. The core philosophy of luxury has driven the magazine since its inception in 1954. Mercedes Benz has now unveiled the ‘Second Anniversary’ edition of this exclusive lifestyle magazine in India. 

Edited by renowned author Chetan Bhagat, the Second Anniversary Edition contains an exclusive interview with the living legend, seven time world champion Michael Schumacher and his team mate Nico Rosberg of the Mercedes AMG Petronas Formula One team. Also featured in this edition are ‘Candid Confessions’ with Bollywood style icon and celebrity Malaika Arora Khan. The Magazine caters to a wide array of audience with sumptuous dose of lifestyle elements comprising the best from the world of design, art, culture, fashion, cinema, sports, racing, music, glitz and glamour, technology, travel, food and architectural innovation. Emotionally appealing photos, high quality design and typography with a light touch goes with the high standards Mercedes Benz sets with their cars. 

Aishwarya Rai Bachchan, Priyanka Chopra, Anil Kumble, Vidya Balan, are amongst some of the famous Indian personalities featured in the magazine. The magazine boasts of selected international content which gives the global imagery and quality while the Indian content adds the local feel and correlation.

Mercedes Benz cares for the environment and takes necessary steps towards a greener future. The Mercedes Benz Magazine is made of non wood paper and will be reaching out to more than 50,000 people. It is already available at leading premium book stores and will be priced at a premium of Rs 200. As a technologically oriented company, the Magazine will be available for the first time in Ipad format.

What are you waiting for? Grab your copy now. 

India gets “Ready to B”

India gets “Ready to B” - Mercedes-Benz gives a sneak peek of India’s first Sports Tourer: The B-Class

• Mercedes-Benz launches “Ultimate Touring Trail” – A property wherein adventure enthusiasts can drive down in B-Class with like minded celebrities and experience adventure sports like Skydiving, Canoeing & Deep Sea exploration
• The first drive experience of Mercedes-Benz B-Class was presented at the Buddh International Circuit, demonstrating the sporty ride of the car
• The B-Class combines sportiness, refinement and practicality with young aggressive design language and is aimed at creating a new segment in the luxury car market in India
• Customers will also be able to see the car in all dealerships across the country and pre- book before launch.

New Delhi: Mercedes-Benz India today unveiled its soon to be launched and much awaited product, the New B-Class, at the Buddh International Circuit. The B-Class is Mercedes-Benz’s pioneering product in the Sports Tourer segment. The car was unveiled by Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India in the presence of Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Genelia D’Souza.  She will be joined by Ritesh Deshmukh. Kalki Koechlin & Gaurav Kapoor in the “Ultimate Touring trail” (UTT) which shall be an adventure trail for consumers to drive the B-Class to exotic locations and explore the B side of life, that is – Adventure. The unveiling of the B-Class was followed by a First Drive Experience for the media.

Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India explains: “The B-Class opens a new segment of Sports Tourer in the Indian Motoring landscape. The introduction of the B-class continues Mercedes-Benz’s legacy as pioneers in the auto Industry. The rich array of equipment, inspiring design, coupled with the highest standards of safety and comfort, makes the New B-Class an extremely appealing product for the adventurous new generation.”

The B-Class offers the versatility of an MUV, ride quality of a sedan and dynamic performance of an SUV. The B-Class makes a definite statement about a lifestyle characterized by adventure, thrill and sophistication – this passion is of significant importance as is style and individuality to the consumer. With its aggressive styling, state-of-the-art technology and high safety standards, the New B-Class meets the needs of young individuals looking for a car that is sporty yet retaining the essence of style. The B- Class Sports Tourer is for those who are young at heart and enjoy that adrenaline rush over a long full throttle adventurous drive.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented “Rapid globalization and consequent outbound travel of Indians have given them a taste of luxury and adventure. This has sparked a demand for a luxurious touring vehicle best suited for those who are young at heart. Mercedes-Benz India aims to tap into this demand with the introduction of the B-Class Sports Tourer. This vehicle will provide the highest levels of sporty experience and is ideal to suit the taste of the growing number of Sports Touring aficionados in India.” He further added “The B-Class will herald a new segment in the Indian Automotive market. It offers an aviation-inspired dashboard design, sporty 7G DCT gearbox and highly sophisticated trims and equipment continuing Mercedes-Benz’s philosophy of “Best or Nothing”.

The “Ultimate touring trial” would be a platform wherein adventure enthusiasts can upload their pictures & get selected to be part of an experience which they generally dream of. Aggressive Below the Line activities linked to adventure and travel in high consumer traffic areas of the Country have been planned. The prototype vehicle is on display for the customers across the dealership network in the country to provide a first look. Mercedes-Benz is also tying up with several operators to provide customized adventure packages aimed at engaging the target audiences. This would be accompanied by a niche ”Only Digital” advertising campaign to introduce the Sports Tourer segment to the nation.

The world beckons. Don’t trail behind.

Work life and its routines more often than not get the better of us.

There's a world out there that beckons to be explored. All it takes is that first bold step. The life of an explorer is riddled with the unknown, the constant notion of not knowing what lies ahead. Only those who venture off the beaten track get to witness the world in all its splendour. Mercedes-Benz India celebrates the explorer in you with its Ultimate Touring Trails Contest. This is a contest that fuels the adventurer in you, driving you to experience the bolder side of life.


Have it in you to battle out the waves as you river raft? Want to scorch the sky as you sky dive? Thirsting to discover new depths as you scuba dive? The Ultimate Touring Trails Contest is for you. This tour will take you on an adventure like never before. Experience breath-taking locations and challenging adventure sports with your favourite celebrities. Meet your favourite stars including Reitesh & Genelia Deshmukh, Kalki Koechlin & Gaurav Kapoor as they push their limits and yours with these sports. Visit our website www.readytob.in to sign up for the tour now.


Think you want to take your own tour and conquer the world on your terms? It's time to take to the road with India's first Sports Tourer the new B-Class from Mercedes-Benz India . Get Ready to B!

Are you Ready to B?

A car is not just a mode of transportation; not anymore at least. It’s a reflection of your lifestyle and personifies the personality of the consumer. It’s about you and how you live your life. Work or  leisure, each car has its own role. There are cars which drive you to work and then there are others which take your mind off it. If you are fond of road trips and travel, we have just the perfect car for you.

Adventure and travelling have a new meaning in the lives of today’s generation and acts as a good means of rejuvenation. The number of adventure enthusiasts are on the rise in India and is not restricted to the younger generation anymore. We love going for road trips and like to carry our world with us. Be it a weekend getaway or a long drive, this car is for the adventure seeking, for those who believe in style and substance, those who enjoy travelling and love touring. Its all about enjoying the drive, having fun, recharging your batteries, spending time with your loved ones and living your life your way.

The car's stylish design and sporty looks will turn heads wherever you go and is bound to get you noticed. It boasts of luxurious interiors which are high on quality, comfortable to use and has the space to meet the needs of the entire family with abundant room to carry your luggage and what you like. It is intelligent and understands the importance of safety and offers world class safety features. This car has the driving dynamics to put a smile on your face. Even after delivering such performance it is extremely fuel efficient and cares for the environment with reduced emissions. 
This is what we call Sports Touring and we at Mercedes-Benz are set to open up an entirely new segment in India. Only one car slots in here, the all new ‘B-Class’ and it fits the bill perfectly as India’s first ‘Sports Tourer’. It will be here soon, keep watching for more.