"The best cars of 2012": The M-Class and SLS AMG Roadster are the best cars

Stuttgart – The Mercedes-Benz M-Class is the best car among off-road vehicles, while the SLS AMG Roadster super sports car is the best cabriolet. These are the results of a reader survey conducted by specialist German motoring magazine "auto motor und sport". The SLS has now received the title of "Best car of the year" for the third time in a row.

SLS AMG Roadster

The motoring magazine "auto motor und sport" has been conducting its vote for the "Best cars of the year" in ten different categories since 1977. This year around 210,000 readers from 14 European countries, as well as China and Brazil, took part in the longstanding survey to decide the best cars of 2012. When it came to off-road vehicles, the majority of readers voted for the Mercedes-Benz M-Class, thereby acknowledging not only its characteristically distinctive design and variable interior, with that all-important sense of wellbeing, but also its excellent energy efficiency and thus environmental acceptability. In addition, the permanent all-wheel drive system of the
M-Class also impressed with its well-balanced ride comfort combined with excellent driving dynamics both on and off road, along with the car's outstanding range and high level of safety. The G-Class picked up second place.

M-Class

In the case of the cabriolets, the readers of "auto motor und sport" placed the SLS AMG Roadster in pole position, honouring it as the best car of 2012 in its category and as such paying tribute to both its uniquely exciting design as well its exquisite engineering and technology. The super sports car excels with its uncompromising lightweight construction, superior driving dynamics and exemplary safety. These attributes are ensured by a unique technology package consisting of a lightweight aluminium spaceframe body, AMG 6.3-litre V8 front mid-engine producing 420 kW (571 hp), seven-speed dual clutch transmission and a sports suspension with aluminium double wishbone suspension. This combination guarantees dynamic performance at the very highest level.

Mercedes-Benz India showcases future by going to customers.

• Inauguration of first one of its kind concept store at U B City
• Testimony to the ‘Go to Customer strategy’
• Store to showcase LATEST in Mercedes-Benz world.
• Displaying DTM racing car & bookings open for Performance driving academy.
• Launches the SLS roadster in Bangalore.

Bangalore: Mercedes-Benz India in its true reflection of the discerning taste and attributes of the philosophy ‘Best or Nothing’ inaugurated TRENDZ at the most contemporary mall destination in South India, UB City today. With the motto of introducing the latest brand offerings to the premium customers and also inspire young achievers to be a part of the three pointed star, TRENDZ will showcase the latest offerings from Mercedes-Benz India. This one of a kind concept allows the consumers to experience the look and feel of the brand first-hand. 

Speaking at the inauguration Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said, “TRENDZ is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are certain of its success”.

After finishing last year on a successful note Mercedes-Benz India has started the year 2012 with some avant-garde initiatives to reiterate their flourishing growth in the luxury segment. With the launch of the high octane Performance Driving Academy at the Buddh International Circuit the Company has laid strong foundation for the growth of motorsports in India. At the Auto Expo this year Mercedes-Benz India unveiled the new design language and launched the SLS AMG Roadster and. The new initiative mb. Feel it! will give an opportunity to feel the technology and dynamism of the brand at TRENDZ.

Mercedes-Benz is specially showcasing the DTM Racing Car along with the first ever preview of SLS AMG Roadster post the Auto Expo at the venue. Also the motorsport enthusiasts can enroll themselves for the “AMG Performance Driving Academy” courses to be offered by Mercedes-Benz India.

TRENDZ will be Mercedes-Benz India’s initiative to reach out to the customers who lead an evolved and contemporary lifestyle. It is a natural progression for the legacy of Mercedes-Benz towards superior customer satisfaction, world class buying experience, ambience and luxurious lifestyle.

Mercedes-Benz Announces Adam Scott as Brand Ambassador

Mercedes-Benz, the German car manufacturer, is delighted to announce the appointment of Australian professional golfer, Adam Scott, as its new international golf brand ambassador. The 31 year-old Australian has had a hugely successful year, including his best finish at a Major championship when he finished in tied second place at The Masters in Augusta. He also triumphed at the 2011 WGC-Bridgestone International, earning him his first career World Golf Championship.

The Australian is currently ranked 10^th in the Official World Golf Rankings. The association with Mercedes-Benz will begin in January 2012, and will entail global TV advertising, global print advertising, international PR and social media.

Scott commented: “It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf. The company is a huge supporter of the sport around the globe, partnering three major tournaments; The Masters, The Open, and The USPGA Championship as international automobile partner. Its involvement also impacts the amateur game with The MercedesTrophy, a tournament in its 22^nd year, which attracts 60,000 amateur golfers from over 60 countries annually.” 

Scott continued: “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsport activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”

Mercedes-Benz Global Marketing Director, Lüder Fromm, commented: “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course – the best or nothing.”