Inclined for star treatment? Highlights from StarDrive Mumbai.

Inclined for star treatment? Highlights from StarDrive Mumbai.

The Mercedes-Benz StarDrive got petrol-heads in Mumbai all enthused over the weekend. Renowned for demonstrating the marvels of Mercedes-Benz engineering across 11 cities, the Mumbai edition was conducted at the Juhu Aerodrome on the 1^st and 2^nd of December. The venue was the perfect place to put the stars through their paces and allowed fans to experience these marvels of automotive engineering like they are meant to be. On display were the stunning SLS AMG, G-55 AMG and E-Cabriolet while enthusiasts could experience the M-Class, and C 63 AMG at the hands of experts. StarDrive Mumbai also saw Farhan Akhtar participate in the event as he put his favourite Stars through their paces.

The StarDrive Experience demonstrates Mercedes-Benz hallmark levels of safety by providing participants with a first-hand demonstration of PRE-SAFE®.  One of the several safety systems that contribute to the Mercedes-Benz Integral Safety concept, PRE-SAFE® takes anticipatory precautions when an imminent collision is detected. Seats bend forward into a favourable position, head rests adjust and seat belts tighten, in addition the windows and the sun roof close automatically for preventive action.  Participants get to experience PRE-SAFE® in a completely controlled and safe environment. Also demonstrated are the Anti-lock Braking System (ABS) and Electronic Stability Program (ESP).

Participants also climbed to new heights with the SUV demonstration that included the M-Class and the GL-Class. These mighty titans made little of a 40 degree slope with the help of their PRO-ENGINEERING Package while the Hill Hold Assist helped the vehicle stand stationary for a breath taking 2.5 seconds before rolling back. Descending is a piece of cake with Downhill Speed Regulation allowing the driver to set the speed of 4 to 18 kmph for a controlled descent. Participants were treated to a drive that was as smooth as silk as the differential lock system made little of difficult terrain.

The Mumbai edition of the StarDrive was unlike any other with a guest appearance of one of our favourite stars – Farhan Akhtar. He slipped behind the wheel of an M-Class to experience the SUV test track on his own terms. This was followed by a breath-taking ride in the C63 AMG,  on the slalom course. This was followed by drives in the SLS AMG and G55 AMG. The icing on the cake was that winners of our StarDrive with Farhan Akhtar contest got to experience an exhilarating drive in the M-Class with their favourite Star.

Mercedes-Benz India sets newer benchmark in customer interactivity

Mercedes-Benz India sets newer benchmark in customer interactivity, introduces iSales for sales force

• Sales Personnel to be equipped with iPads to stay connected with growing customer base
• iPads to be equipped with the new iSales application
• The application enables customers to virtually experience the cars and define features of choice
• Faster consumer reach through the unique initiative in line with ‘Go to Customer’ strategy

Mumbai - Reiterating its commitment towards the brand philosophy ‘Best or Nothing’, Mercedes-Benz India has introduced a technological innovation by launching the new i Sales application for the new age tech savvy customers. Mercedes-Benz India will be equipping all its sales consultants with Apple iPads containing the revolutionary iSales application. The application will give a virtual access to Mercedes-Benz cars to the customers where they can engage and customize them before booking the car. The objective to launch the application is to connect with the evolved young customers of Mercedes-Benz.

Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India, commented:

“In this age of glocalisation our customers always want to be in touch with the world on the go, and our iSales platform will not only give them an access to the world of Mercedes-Benz but also they can virtually experience the fascinating range of Mercedes-Benz cars and customize accordingly their choices be-fore booking the car. Mercedes-Benz cars are equipped with numerous sophisticated features which will be explained in details by the iSales giving our customers no reason to compromise while buying the car.”

He further added “The iSales also enables our discerning customers to view Daimler Financial Services options and also lease returns without any hassles of paper work. We are sure that our sales personnel will be more connected now with the customers and prospects by the help of this amazing application. iSales initiative is an integral part of Mercedes-Benz India’s strategy to reach to our customers faster and fascinate them with novel initiatives. This interactive medium will truly be a world in itself and our customers will be able to explore the soon to be launched B-Class for the specifications and also explore its features.”

Mercedes-Benz cars come with numerous path breaking innovations in the technological space. iSales will enable customers to get proper knowledge about the products and equipment fitted in the cars before making their decisions. This initiative from Mercedes-Benz India yet again is another first amongst any automaker in India. The iSales application will provide a 360 degree view of the cars along with features like customization of colours, accessories, equipment and interiors. The customers can customize the car using the tools and thereby creating their dream car by a simple touch. The iSales also has a finance option where the sales consultants can book an order from a customer within minutes of the confirmation. The iSales application is designed to give the customers a real time experience with its superior graphics and smooth detailing. Mercedes-Benz currently has dealership network spread across 31cities and 72 touch points and plans to increase by 15 touch points yearly. The tier II and tier III cities will be very beneficial as they can be in touch with the sales and service personnel anytime, anywhere.

Our passion connects us.

Mercedes-Benz India does a live webcast on mb. Connect!

Recently, Mercedes Benz India added another first to its name. We are the first automobile company in the country to talk directly to our customers and those who admire the brand, through a live webcast. We took this initiative to give you an insider's perspective of what it takes to make these dream machines a reality. We shared some lesser known facts of our cars and discussed the complexities of the cutting-edge technology that brings the fascination alive. 

The mb. Connect! event was conducted through a live stream. The questions were fielded by Mr. Debashis Mitra – Head of Marketing & Sales, Mercedes-Benz India. We sorted through over 500 questions submitted to us and got some interesting insights from Mr. Mitra as he shared his immense knowledge of the brand. 

We will bring you more such interactive sessions where you can connect with important people behind the scenes who share your passion for Mercedes-Benz India. 

To engage with Mercedes-Benz India, just log on to www.mbconnect.in.

New driving safety training courses from Mercedes-Benz and AMG

New driving safety training courses from Mercedes-Benz and AMG: Helping to ensure a safe, confident and enjoyable driving experience

Mercedes-Benz is starting the 2012/2013 season with a new wide-ranging programme of driving safety training events designed to appeal to all types of drivers. Courses for young people, beginners, advanced and even expert drivers are being offered at 14 locations throughout Germany using vehicles generally provided by Mercedes-Benz – whether saloons, coupés, roadsters or off-road vehicles. The goal of the events is to help drivers to handle their vehicles in a safer and more confident manner, even in emergency situations – and of course to ensure that they enjoy the experience of driving.

One fact confirmed by the accident statistics is that Mercedes drivers are involved in fewer accidents than drivers of cars made by other manufacturers. And this is an area in which the diverse range of driving safety training events offered by Mercedes-Benz can make a contribution. It is all part of the comprehensive safety philosophy of the brand with the star – which in addition comprises accident research and the development of trend-setting assistance and safety systems based on this research and which other automotive brands have also adopted.

Taking place at 14 on and off-road locations throughout Germany, the driving safety training events enable participants to learn how to be more aware of typical danger situations and to practise appropriate responses. By providing courses almost nationwide and at reasonable prices – the half-day basic compact training event for 18 to 25-year olds, for example, costs just 95 euros – Mercedes-Benz is aiming at as many car drivers as possible. Ultimately all road users are able to benefit from the confident car control practiced during the training, not just Mercedes drivers. Any accident is one accident too many.

The target group for the various courses is correspondingly diverse, ranging from learner drivers to experienced professionals, and from sales training to events for professional drivers and chauffeurs. The sole requirement is that the driver must hold a class 3/class B driver's licence.

According to Wolfgang Müller, Chief Instructor for Mercedes-Benz Driving Events: "We offer training events to meet a variety of different interests, so for example not only classic driving safety training sessions which can be aimed specifically at young drivers who are still a bit inexperienced, but also pure sports driving training events for highly motivated drivers." The sports driving training sessions are not just geared towards fun but also towards driving safety. Anyone who is able to control a vehicle at its limits is more composed and considered in situations of danger. Another highlight is that the participants take part in the training using vehicles provided by Mercedes-Benz. This enables exercises to be incorporated which are considerably more dynamic. In addition, the instructors also have the opportunity to demonstrate how effective modern assistance systems can be – as a safety pioneer, Mercedes-Benz provides technologies in this area which are simply not available, or not yet available, in other vehicles. Almost the entire Mercedes-Benz model range is available for the training events.

In addition to extensive driving skills and experience, all of the instructors have the distinct ability to convey the various interconnected driving physics principles in such an easy-to-understand manner that the participants are able to apply them in practice in their everyday driving.

There are on and off-road events designed to take place both in the summer and the winter. The most important events include:

• Basic compact training: on this half-day course, participants find out how an accident can be prevented effectively. Exercises include full brake application combined with an evasive manoeuvre, and a slalom course. Compact training is also available as a reasonably-priced special training event for 18 to 25-year-olds.
• Basic training: as part of this one-day event, the participants learn how dangerous situations can be dealt with safely and confidently with support from active control systems. The demanding programme of lessons includes taking evasive action without braking from 80 km/h, emergency braking and correcting skidding vehicles.
• Advanced training: this extension course provides additional solutions for dealing with hazardous situations at higher speeds – such as emergency braking at 100 km/h or controlling a rear-end skid on a wet bend.
• Enhanced training: here exercises are conducted at high speeds. For example, participants learn how to keep their vehicle under control during an emergency lane change manoeuvre at motorway speeds of 130 km/h. In addition, challenging drift exercises on famous race tracks are also on the agenda.
• Sports training: with this new training event, racing enthusiasts enjoy the unique opportunity to experience driving from the perspective of a racing driver. For example, they learn how to find the ideal line and optimum braking point.
• Eco training: during this half-day event, attendees take part in simple practical and theoretical exercises to learn how to reduce fuel consumption by handling their car more efficiently. On average, those who complete the eco training course subsequently use 15 percent less fuel.
• Professional basic training: this event enables professional drivers to enhance their driving skills. For example, the programme includes performing an evasive manoeuvre at 100 km/h in a predefined direction through a set of traffic lights, emergency braking scenarios and correcting a tail-skidding vehicle at motorway speed, for example. Driving practice is complemented by theoretical exercises tailored to the specific profession with trainers who also instruct police taskforces.
• Mercedes-Benz Fascination Tour: this is a new addition to the range of Mercedes-Benz driving events. This one-day driving experience in vehicles provided by Mercedes-Benz features highlights focusing on the history and present status of the brand in Stuttgart and the surrounding area.

• Mercedes-Benz Fascination Experience: this event immerses participants in the world of Mercedes-Benz for two full days. A visit to the wind tunnel and test track at the plant in Untertürkheim is followed by a voyage of discovery around the Mercedes-Benz Museum and an evening meal together. On the second day, it is on to the training circuit with the opportunity to put the current model range through its paces in slaloming, braking and evasive manoeuvres.
• Off-road events: at a variety of off-road driving training events participants are able to discover what an off-road vehicle is capable of and how to keep such a vehicle under control both on and off the road. In addition to basic training, additional stages are available such as advanced training, enhanced training and extreme training. New additions include a range of winter off-road training events. In the spacious stone quarry outside Kitzbühel, participants are able to get to grips with difficult terrain at half or full-day training events using G, GL, GLK and M-Class vehicles.
• Travel Experience: discovering the world with Mercedes – this is what the participants in the Travel Experience event can expect to enjoy. There are trips to Abu Dhabi, for example, with its endless dune-covered landscape and perfect sandy beaches offering relaxation. Other trips of a lifetime include experiencing Spain from a different perspective or enjoying an off-road adventure in the wintry Arctic Circle. A particular highlight is the "Journey to the Roof of the World": lasting some 47 days, it takes participants from Lodz in Poland all the way to India, travelling via Russia, Kazakhstan, China, Tibet, Nepal and Bhutan.

SLS AMG lets loose on the race track

Mercedes-Benz SLS AMG sets the fastest lap time on the Buddh International Circuit.

The Mercedes-Benz SLS AMG is as much a sight to behold as it is a thrill to drive. There are not many cars on the road that can match its looks and the performance leaves everything else in its dust. But few have actually witnessed the true potential of the SLS AMG. It is capable of going toe to toe with the finest racing cars in the world.

Recently, the SLS AMG gave undeniable proof of that fact.  The lucky participants of the AMG Driving Academy held at the Buddh International Circuit were able to see the car in its true element when it set the lap record for the circuit at 2.1 minutes. The F1 track that not too long ago hosted its first Grand Prix had its fastest time blown away by the Roadster with AMG Driving Academy instructor, Norman Simon, behind the wheel.

The AMG Driving Academy at the Buddh International Circuit is a first of its kind in India. The first session of the AMG Driving Academy got a rousing response with the participants grasping the idea of cornering and braking at race pace. At the end of the day, they left with a sense of awe and accomplishment.

The SLS AMG is certainly making waves, not only on the road but on the race track as well.  

A Day without Speed Limits

Watching a Formula 1 car zip down the race track is one of the most thrilling moments that an auto enthusiast might experience. The sound of engines roaring at unimaginable RPMs, the blurring of colors as cars skim by like bullets - truly a rush! One wonders what it must feel like to be in the midst of something so high octane that pushes man and machine to their limits. Would a seat in the cockpit make for an auto enthusiast’s ultimate exhilaration?
 

The Mercedes-Benz Track Day Experience was an event that put most of these questions to rest. Hosted at the Buddh International Circuit (BIC), Sahara Force India’s Mercedes drivers Paul Di Resta and Nico Hulkenberg took to the wheel with a single motive - to push their cars to the very edge while giving media personnel, our YEO customers and auto enthusiasts a feel of how it is to race in a GP!

A stack of papers to be signed as an acceptance of indemnity clauses, a briefon driving dynamics and rules by Mr. Hari Singh and the lucky Track Day participants were ready to shut the visors on their helmets. What followed was a gut wrenching blast as they zipped across the BIC at speeds at excessive speeds of 200kmph in the C63 AMG one of the most powerful cars in its league and Mercedes-Benz's official car for the DTM circuit! Auto enthusiasts and young entrepreneurs alike were treated to the ‘the drive of their lives’. Post racing, it took them a while to get over the hair-raising speeds that they had travelled at. The enthralled look on all faces at the end of the day served as a testament to the fascination that the Mercedes-Benz Track Day Experience had delivered.

Mercedes-Benz has always been a strong advocate of motorsports & so have its initiatives in the country:

• In the F1 arena, Mercedes-Benz today has the distinction of having three teams, and their six cars, running on Mercedes-Benz engines.

• Sahara Force India's showcase in F1 is woven around engines manufactured by Mercedes-Benz, and the continuous podium appearances across different race tracks and varied conditions are a testimony to the technological prowess of the engines.

• Sahara Force India as the 'only Indian' F1 team on the circuit, along with Mercedes-Benz will be striving with newer initiatives to popularize motorsports in the country.

• The initiation of such collaboration together with Mercedes-Benz will go a long way in sculpting the future of motorsports in India, with the active help of our partner JPSI.

• The AMGs have been revered in the motoring circuit with high esteem ever since its inception and each race reaffirms the belief in the amazing performance capabilities of this beautiful racing machine.

• In India, just like the other part of the world, the AMGs have won hearts of all motoring enthusiasts and is synonymous with performance motoring.

• The entire range of AMG from Mercedes-Benz's stable are offered for sale in India for customers and enthusiasts who are passionate about performance motoring.

"The best cars of 2012": The M-Class and SLS AMG Roadster are the best cars

Stuttgart – The Mercedes-Benz M-Class is the best car among off-road vehicles, while the SLS AMG Roadster super sports car is the best cabriolet. These are the results of a reader survey conducted by specialist German motoring magazine "auto motor und sport". The SLS has now received the title of "Best car of the year" for the third time in a row.

SLS AMG Roadster

The motoring magazine "auto motor und sport" has been conducting its vote for the "Best cars of the year" in ten different categories since 1977. This year around 210,000 readers from 14 European countries, as well as China and Brazil, took part in the longstanding survey to decide the best cars of 2012. When it came to off-road vehicles, the majority of readers voted for the Mercedes-Benz M-Class, thereby acknowledging not only its characteristically distinctive design and variable interior, with that all-important sense of wellbeing, but also its excellent energy efficiency and thus environmental acceptability. In addition, the permanent all-wheel drive system of the
M-Class also impressed with its well-balanced ride comfort combined with excellent driving dynamics both on and off road, along with the car's outstanding range and high level of safety. The G-Class picked up second place.

M-Class

In the case of the cabriolets, the readers of "auto motor und sport" placed the SLS AMG Roadster in pole position, honouring it as the best car of 2012 in its category and as such paying tribute to both its uniquely exciting design as well its exquisite engineering and technology. The super sports car excels with its uncompromising lightweight construction, superior driving dynamics and exemplary safety. These attributes are ensured by a unique technology package consisting of a lightweight aluminium spaceframe body, AMG 6.3-litre V8 front mid-engine producing 420 kW (571 hp), seven-speed dual clutch transmission and a sports suspension with aluminium double wishbone suspension. This combination guarantees dynamic performance at the very highest level.

Mercedes-Benz India showcases future by going to customers.

• Inauguration of first one of its kind concept store at U B City
• Testimony to the ‘Go to Customer strategy’
• Store to showcase LATEST in Mercedes-Benz world.
• Displaying DTM racing car & bookings open for Performance driving academy.
• Launches the SLS roadster in Bangalore.

Bangalore: Mercedes-Benz India in its true reflection of the discerning taste and attributes of the philosophy ‘Best or Nothing’ inaugurated TRENDZ at the most contemporary mall destination in South India, UB City today. With the motto of introducing the latest brand offerings to the premium customers and also inspire young achievers to be a part of the three pointed star, TRENDZ will showcase the latest offerings from Mercedes-Benz India. This one of a kind concept allows the consumers to experience the look and feel of the brand first-hand. 

Speaking at the inauguration Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said, “TRENDZ is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are certain of its success”.

After finishing last year on a successful note Mercedes-Benz India has started the year 2012 with some avant-garde initiatives to reiterate their flourishing growth in the luxury segment. With the launch of the high octane Performance Driving Academy at the Buddh International Circuit the Company has laid strong foundation for the growth of motorsports in India. At the Auto Expo this year Mercedes-Benz India unveiled the new design language and launched the SLS AMG Roadster and. The new initiative mb. Feel it! will give an opportunity to feel the technology and dynamism of the brand at TRENDZ.

Mercedes-Benz is specially showcasing the DTM Racing Car along with the first ever preview of SLS AMG Roadster post the Auto Expo at the venue. Also the motorsport enthusiasts can enroll themselves for the “AMG Performance Driving Academy” courses to be offered by Mercedes-Benz India.

TRENDZ will be Mercedes-Benz India’s initiative to reach out to the customers who lead an evolved and contemporary lifestyle. It is a natural progression for the legacy of Mercedes-Benz towards superior customer satisfaction, world class buying experience, ambience and luxurious lifestyle.

"iF product design award 2012": Five-fold success for Mercedes-Benz design

Stuttgart – The designers at Mercedes-Benz have picked up yet another prize for no fewer than four models in the form of the internationally renowned "iF product design award 2012". A top-class specialist jury has bestowed the award on the Mercedes-Benz M-Class, the SLK, the SLS AMG Roadster, and the Concept A-CLASS show car, as well as the smart electric mobility concept, all for their outstanding designs.

First presented in 1953, the "iF product design award" ranks among the world's most important design awards and represents the seal of approval for good design. For 2012 the 24-member jury was again faced with the task of choosing its favourites, this time from more than 2000 candidates. Four models from Mercedes-Benz stood out in particular: the M-Class, the SLK, the SLS AMG Roadster and the Concept A-CLASS show car.

The M-Class won thanks to its characteristically distinctive SUV design and its variable interior with high wellness factor. The open-top SLS AMG Roadster, meanwhile, owes its victory to its exciting lines, which are reminiscent of the legendary 300 SL from the 1950s. The SLK Roadster also dominated the competition with its powerful sports car design, which portrays its outstanding qualities to brilliant visual effect - stylish comfort, light-footed sportiness and exemplary ecology.

With the Mercedes-Benz Concept A-CLASS, the jury acknowledged the birth of a new vehicle generation which provides a glimpse of the expressive design of the future A-Class.

As an overall concept, the trend-setting developments achieved by the automotive brand smart in the field of electric mobility also received the coveted "iF product design award 2012". For its innovative e-mobility concept, smart created one-off vehicles such as the open-top smart forspeed, the smart e-scooter and also the smart e-bike, which is to be incorporated into the smart product line this year.

Mercedes-Benz launches Brand & Product offensive in Auto Expo 2012. mb. Feel it.

• Launches its new brand initiative mb. Inspired
• Launches India’s most powerful open-top car: the SLS AMG Roadster
• Presents the all New M-Class 
• Showcases the future design cues through Concept A-Class & Fuel Cell technologies.
• Showcase the largest display with 18 cars ranging from S-600 pullman to DTM racing cars & live STARDRIVE demonstration.

New Delhi: Mercedes-Benz today utilized the Auto Expo to launch a new platform apart from launching 2 new cars.


Mb.Inspired: The philosophy of Best or Nothing has always inspired Mercedes-Benz as a guiding philosophy. It has not just inspired Mercedes-Benz in pioneering many innovations, it has also helped Mercedes-Benz vehicles to be the best in the auto industry and many more. Mercedes-Benz would be promoting this philosophy in India through the mb.Inspired Initiative. A new India is on the rise and its all about youth and rising aspirations. It’s a India which is fearless about taking risks and doesn’t fear failure. Mercedes-Benz commemorates these young youth inspirational icons through mb. Inspired


Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “ As India readies itself for globalization, the young India seeks recognition for their talent & uncompromising attitude which have made many stand up & get recognition in their respective fields. mb Inspired is once such platform which shall recognize these individuals & collaborate with them to spread inspiration. This helps us in communicating our brand values of Best or Nothing seamlessly to the Indian consumers”


Debashis Mitra: Director, Sales & Marketing, Mercedes-Benz India said; “mb. Inspired is an initiative which synergises the Mercedes Benz ethos across various creative , sporting, business and lifestyle universes. The result is a collaborative perspective that fuels new ways of thinking and spreads inspiration.”


Farhan Akhtar, Chetan Bhagat & Masaba Gupta are all reflections of these very brand values which inspire the younger generation to take up new challenges & risks. They demonstrate the philospy of “Best or Nothing” in their own fields & spread inspiration in their peer groups.


Latest Products
Mercedes-Benz India today also launched India’s most powerful open top vehicle: the SLS AMG roadster. Powered by 6.3 Litre V8 engine the super sports car delivers 0-100 in 3.8 seconds.


The company presented the all new M-Class in India. Launched in the global market about six months back, the new M-Class will be locally assembled at the Mercedes-Benz plant in Pune.


The fresh, vibrant product design was presented through the Concept A-Class; the car which will offer design cues to future Mercedes-Benz development.


SLS AMG ROADSTER
After captivating hearts across the world the SLS AMG Roadster with its Performance and scintillating design is all set to scorch the Indian road with pulsating speed. The open top SLS AMG Roadster exudes graceful dynamism and magnetic allure. The purist, athletic design immediately captures the attention. The Roadster’s perfect proportions make it particularly impressive. The exterior of this German beauty conveys aggression and dominance with its governing radiator grille. With a body that gracefully boasts of its sleek lines and shapely contours the SLS AMG Roadster exhibits it’s supremacy over others. The long bonnet further to the automatically extending rear aerofoil, long wheelbase, wide track and short projection appends to the appearance. The lightweight construction, combined with sensuous open air driving pleasure exudes its lively sporty presence.


The SLS AMG Roadster perfectly embodies the AMG philosophy of German engineering and craftsmanship. The atmosphere of the interior continues the breathtaking design idiom of the exterior, and awakens associations with an aircraft cockpit: prominent stylistic features include the dashboard in the shape of a wing section and the air vents with adjustable, cruciform nozzles reminiscent of jet engines. The extended centre console of matt, solid metal and the new E-SELECT lever in the shape of an aircraft's thrust control are also design features adopted from the world of aviation.


While it looks like a beauty, it does ride like a beast. The eight cylinder V8 engine produces rumbling 571 horse power at 6800 rpm with a maximum torque of 650 Nm at 4750 rpm. It can go from 0-100 km/h in under four seconds (3.8s) and has a top speed of 317 km/h. The power and performance of a monster, the SLS AMG Roadster has all the trimmings of a formidable sports car.


NEW M-CLASS
Continuing in true M-Class tradition the third generation of this vehicle sets new benchmarks in SUV design, technology and performance. Pioneering the interpretation of a contemporary SUV, the NEW M-Class sports a powerful exterior and an interior featuring high-quality details. The vehicle leads the field in terms of safety, comfort, quality feel. It is the benchmark for comfort and load compartment capacity and offers ease of handling on and off-road.


The new M-Class has been envisioned with a much sleeker frame. Though the vehicle is significantly larger than its predecessor it does not make it look bulkier. There is an overall increase in the length and width of the car with the height being dropped. New engine hood design and LED lights have made the front of the car look sportier; the new tail lights have given the car an elegant feel.


A true off-roader the New M-Class has been fitted with technology that would help customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program (ESP) and Electronic Traction System all at the touch of the off-button on the console. The ease of technology makes the New M-Class a joy to ride off the beaten road.


As is standard with all Mercedes-Benz vehicles, the New M-Class is packed with safety technology. It has nine strategically located air – bags that ensures the safety of its passengers upon collision / accident. Additionally it is built with a PRE-SAFE technology that help prevent such instances.


Protection of the environment is a key task of every individual, the New M-Class has been built with this thought in mind. The vehicle has been built with the ECO start-stop function, which reduces fuel consumption and emissions- by automatically switching off the engine during traffic jams or traffic signals.


Other technology that has been packed into the new generation include the ATTENTION ASSIST, that alerts the driver on detection of drowsiness on longer trips; an Active Parking Assist with integrated PARKTRONIC technology, and a new rearview camera that increases comfort and provides a real safety plus.


In a nutshell, the M-Class is the new benchmark for a Luxury SUV in driver’s delight, passenger convenience and overall safety, a testimony of which is the prestigious EURO NCAP 5 Star rating awarded to the vehicle.