Mercedes-Benz Performance Drive

Speed remains to be the ultimate automotive fascination. While few can truly push the red line and quench their thirst for speed in the real world, the Mercedes-Benz Performance Drive provides mere mortals the opportunity to tame speed, the right way. The Mercedes-Benz Performance Drive is an exclusive program which consolidates all Mercedes-Benz events under one umbrella. Be it the chance to see the ‘Stars’ in action, train to perfect yourself on asphalt in AMG tuned cars or take Mercedes-Benz SUV’s across challenging terrains, the Mercedes-Benz Performance Drive has it all.

Watch the ‘Stars’ at their best at the ‘Star Drive’, a one of a kind program to get you closer to the Mercedes-Benz automobiles in action. Experience the performance of the renowned AMG’s. When their 6.3 litre V8 revs, its spits out insane amount of power and the sporty exhaust note is enough to make you skip a heartbeat.  The Mercedes-Benz SUV range showcases its prowess to conquer any terrain with superior technology and off-road capability.

 

If SUV’s amaze you, the ‘Star Off-Road Experience’ is made just for you. Get a first-hand insight on the superior technology which sets Mercedes-Benz SUVs a class apart from the rest. The off-road track is designed to simulate every possible scenario you may come across when you are not on tarmac. Enjoy the thrill as Mercedes-Benz SUVs tackle treacherous terrain without breaking into a sweat.

 

Get the racer in you to hone your driving skills at the AMG Driving Academy, the only driving academy in India where you are schooled to perfect your driving skills on high performance AMG cars. The AMG Driving Academy is driven by pure passion. Get behind the wheel of these fantastic automobiles on the world-class Buddh International Circuit under guidance from the world’s best instructors. The AMG Driving Academy offers courses to suit your level and take it towards perfection with challenging race track training across 6 skill levels. The track experience is like no other and leaves you in complete enthral.

 

If you are still hungry for more, sign up for any of the Mercedes-Benz international driving events. For the young guns out there, Mercedes-Benz ‘Young Star Driving Program’ is designed to train young aspiring drivers under race tested conditions with expert professionals on track to guide you into the world of professional motor racing.

 

So logon to www.mercedesbenzperformancedrive.in to set your pulse racing with the Mercedes-Benz Performance Drive.

mb, Feel it - Mercedes-Benz India kickstarts its avant-garde initiatives in 2012

• Introducing a pulse racing new design language
• The new initiative will be woven across various engagements
• mb.inspired! a showcase of the new face of Mercedes-Benz across varied creative fields with distinguished personalities like Farhan Akhtar, Chetan Bhagat, Masaba Gupta among others

Mercedes-Benz finished 2011 on successful note and starts the New Year with a range of initiatives to capture the robust growth in luxury segment. It is leveraging the Auto Expo as a platform to kickstart these initiatives and has encapsulated the entire thought in “mb. Feel it!”

“mb. Feel it!” is a call to experience Mercedes-Benz through various forms and to understand the brand even more closely. There are two fundamental pillars through which Mercedes-Benz India wants to communicate this thought- Exciting new Products and New initiatives like mb. Inspired! and the Performance Driving Academy.

Products:

Mercedes-Benz will have the largest display of cars in the luxury segment at the Auto Expo 2012. Spanning across 3600 sq metres, it will showcase 17 cars! The key highlights shall be the “Concept A” which will unleash in India, for the first time, the “New design language of Mercedes-Benz”. It will give people an insight into the future of automobiles. This is also supported by a special exhibit of F- Cell technology which demonstrates cars emitting only water vapor.

Apart from the two new launches, Mercedes-Benz for the first time will display the S 600 Pullman to the public. This car used by heads of states, Presidents and world leaders, is a 4- door armored vehicle confirming to the highest safety standards.

New initiatives: mb. Inspired! & Performance Driving Academy

mb.Inspired!

In a distinct showcase Mercedes-Benz India would be launching mb. Inspired - a unique Initiative which showcases the face of Mercedes-Benz across varied creative fields. mb.Inspired! results in a very personal perspective that reveals new ways of thinking and spreads inspiration.

About mb.Inspired!
‘Best or Nothing’ has always inspired Mercedes-Benz and has been the guiding philosophy of the brand. It has inspired Mercedes-Benz in pioneering numerous technological innovations in the automotive domain, which has resulted in benchmarking product offerings from the company’s portfolio, that has won admirations of million of customers world over and continues to aspire millions more. Mercedes-Benz would be promoting this philosophy in India through the mb. Inspired! initiative.

A new vibrant and young India is on the rise and it is driven by youth and their rising aspirations. It’s an India which is fearless in taking risks and doesn’t fear failure. Mercedes-Benz India commemorates these young youth inspirational icons through mb.Inspired! It’s an initiative which synergizes the Mercedes-Benz ethos across various creative, sporting, business and lifestyle universes. The result is a collaborative perspective that fuels new ways of thinking and inspires.

Mercedes-Benz India will be introducing distinguished personalities like Farhan Akhtar, Chetan Bhagat & Masaba Gupta as the first entrants to this elite group.

Performance Driving Academy:

Mercedes-Benz India will be starting the registrations for the “AMG Performance Driving Academy” which will be inaugurated on 4th January at the Buddh International Circuit. This will give an opportunity for visitors to know more about this unique initiative. Mercedes-Benz will also display its DTM racing car and the SLS GT3 racing car for the first time ever in India. Select participants will also have the opportunity to experience STAR DRIVE in the Auto expo venue.

Speaking on the initiative Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said “mb. Feel it! is more than a communication tag line. It can be experienced by the customers when they interact with brand Mercedes-Benz during the Auto Expo in forms of future products and technologies showcased, young achievers & our engagement through the performance driving academy. This is in line with our strategy to grow 10 times in 10 years in the Indian market”.