Mercedes-Benz Performance Drive

Speed remains to be the ultimate automotive fascination. While few can truly push the red line and quench their thirst for speed in the real world, the Mercedes-Benz Performance Drive provides mere mortals the opportunity to tame speed, the right way. The Mercedes-Benz Performance Drive is an exclusive program which consolidates all Mercedes-Benz events under one umbrella. Be it the chance to see the ‘Stars’ in action, train to perfect yourself on asphalt in AMG tuned cars or take Mercedes-Benz SUV’s across challenging terrains, the Mercedes-Benz Performance Drive has it all.

Watch the ‘Stars’ at their best at the ‘Star Drive’, a one of a kind program to get you closer to the Mercedes-Benz automobiles in action. Experience the performance of the renowned AMG’s. When their 6.3 litre V8 revs, its spits out insane amount of power and the sporty exhaust note is enough to make you skip a heartbeat.  The Mercedes-Benz SUV range showcases its prowess to conquer any terrain with superior technology and off-road capability.

 

If SUV’s amaze you, the ‘Star Off-Road Experience’ is made just for you. Get a first-hand insight on the superior technology which sets Mercedes-Benz SUVs a class apart from the rest. The off-road track is designed to simulate every possible scenario you may come across when you are not on tarmac. Enjoy the thrill as Mercedes-Benz SUVs tackle treacherous terrain without breaking into a sweat.

 

Get the racer in you to hone your driving skills at the AMG Driving Academy, the only driving academy in India where you are schooled to perfect your driving skills on high performance AMG cars. The AMG Driving Academy is driven by pure passion. Get behind the wheel of these fantastic automobiles on the world-class Buddh International Circuit under guidance from the world’s best instructors. The AMG Driving Academy offers courses to suit your level and take it towards perfection with challenging race track training across 6 skill levels. The track experience is like no other and leaves you in complete enthral.

 

If you are still hungry for more, sign up for any of the Mercedes-Benz international driving events. For the young guns out there, Mercedes-Benz ‘Young Star Driving Program’ is designed to train young aspiring drivers under race tested conditions with expert professionals on track to guide you into the world of professional motor racing.

 

So logon to www.mercedesbenzperformancedrive.in to set your pulse racing with the Mercedes-Benz Performance Drive.

Mercedes-Benz India launches the B-Class

Mercedes-Benz India launches the B-Class; pioneers the category of Sport Tourers in India

• The new B-Class combines sportiness, style and safety with functional needs of space which is very important for India. – Creates a new category of “Sports Touring” for premium compact cars
• The new B-Class exceeds expectations with all units sold out for 2012. New Bookings get deliveries in Jan 2013
• The young and trendy design of the new B-Class complemented by a unique marketing strategy: intensive digital foot print, focus on active lifestyle
• The new B-Class loaded with Luxury & features never seen in this segment of cars, sets a benchmark

Mumbai: The young Indian today is aggressive, dynamic and trendy. Their lifestyle is characterised by adventure, thrill and sophistication on one hand and refinement, practicality and elegance on the other. There is thus a need for refinement and luxury combined with sporty, dynamic characteristics in their selection of mobility options. The new B-Class is a Sports Tourer that delivers exactly these facets, combining the versatility of a MUV, ride quality of a sedan and dynamic performance of a SUV.

Globally, the B-Class has been a run-away success with over 75000 units sold within the first few months of its launch. It is a path breaking product in every sense of the term: it is the first of Mercedes-Benz’s premium compact cars, and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch Transmission with paddle shift which is normally found in high end sports cars like the SLS AMG. The core Mercedes-Benz values of safety and reliability have been taken to new levels with the car having 7 airbags including a knee airbag – A first for any car in this segment. Also, features like Attention Assist, Anti-lock Braking System (ABS), Electronic Stability Programme (ESP), Acceleration Skid Control (ASR), Brake Assist System (BAS) and a tyre pressure loss warning indicator makes it one of the safest Sports Tourer available anywhere in the world.

The sporty appeal of the B-Class is further complemented by its panoramic sunroof, a sports package and aggressive body styling, dual exhaust, perforated disc brakes, Bi Xenons and special alloy wheels which are seen for the first time in a car of this segment in India. The “Vario seat” concept makes the space in the new B-Class equivalent to many SUV’s & a fuel efficiency of 14.81 KMPL (As per ARAI) makes it one of the most fuel efficient cars in the segment. Available in two variants B 180 and the B 180 Sport, the price starts from Rs 21.49 lakhs and goes up to Rs 24.87 Lakhs for the Sport variant. ( All prices are Mumbai ex showroom)

The trendy and innovative new B-Class is being marketed by Mercedes-Benz India in an equally Innovative manner. Mercedes-Benz India’s unique “Ultimate Touring Trails” contest has witnessed participation from over 1 Lakh people and celebrates an active lifestyle. It has used only Social media during pre launch of the car which marks a new approach to Luxury automotive marketing.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India: “We are extremely excited with the initial response of the B-Class in India. Our Strategy of introducing the segment & then launching the car has been well received by our customers. The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks off a beginning of our product offensive in next couple of year in India.”

He further added “The sell out of the new B-Class in the pre launch phase convinces us that there is a latent demand for ‘Sports Tourers’ in India and they are looking forward for cars loaded with features”

Technical Specifications:

TECHNICAL DATA		B180	B180 Sport
Arrangement/No of Cylinders		In-line/4
Total displacement (cc)		1595
Rated output (kW @ rpm)		90 @ 5000
Rated torque (Nm @ rpm)		200 @ 1250 - 4000
Acceleration (0-100 kmph, sec)		10.2
Top speed (km/h)		190
Tyre Size, front/rear		205/55 R16	225/45 R17
Fuel		Petrol
Tank Capacity (l)/reserve approx		50/6
Boot Capacity (l)		486 to 1545
Turning Circle diameter (m)		11
Kerb weight (kg)		1425
Permissible gross vehicle weight (kg)		1950
L  x W x H (mm)		4359 x 1786 x 1557
Wheelbase (mm)		2699

Mercedes-Benz India sets newer benchmark in customer interactivity

Mercedes-Benz India sets newer benchmark in customer interactivity, introduces iSales for sales force

• Sales Personnel to be equipped with iPads to stay connected with growing customer base
• iPads to be equipped with the new iSales application
• The application enables customers to virtually experience the cars and define features of choice
• Faster consumer reach through the unique initiative in line with ‘Go to Customer’ strategy

Mumbai - Reiterating its commitment towards the brand philosophy ‘Best or Nothing’, Mercedes-Benz India has introduced a technological innovation by launching the new i Sales application for the new age tech savvy customers. Mercedes-Benz India will be equipping all its sales consultants with Apple iPads containing the revolutionary iSales application. The application will give a virtual access to Mercedes-Benz cars to the customers where they can engage and customize them before booking the car. The objective to launch the application is to connect with the evolved young customers of Mercedes-Benz.

Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India, commented:

“In this age of glocalisation our customers always want to be in touch with the world on the go, and our iSales platform will not only give them an access to the world of Mercedes-Benz but also they can virtually experience the fascinating range of Mercedes-Benz cars and customize accordingly their choices be-fore booking the car. Mercedes-Benz cars are equipped with numerous sophisticated features which will be explained in details by the iSales giving our customers no reason to compromise while buying the car.”

He further added “The iSales also enables our discerning customers to view Daimler Financial Services options and also lease returns without any hassles of paper work. We are sure that our sales personnel will be more connected now with the customers and prospects by the help of this amazing application. iSales initiative is an integral part of Mercedes-Benz India’s strategy to reach to our customers faster and fascinate them with novel initiatives. This interactive medium will truly be a world in itself and our customers will be able to explore the soon to be launched B-Class for the specifications and also explore its features.”

Mercedes-Benz cars come with numerous path breaking innovations in the technological space. iSales will enable customers to get proper knowledge about the products and equipment fitted in the cars before making their decisions. This initiative from Mercedes-Benz India yet again is another first amongst any automaker in India. The iSales application will provide a 360 degree view of the cars along with features like customization of colours, accessories, equipment and interiors. The customers can customize the car using the tools and thereby creating their dream car by a simple touch. The iSales also has a finance option where the sales consultants can book an order from a customer within minutes of the confirmation. The iSales application is designed to give the customers a real time experience with its superior graphics and smooth detailing. Mercedes-Benz currently has dealership network spread across 31cities and 72 touch points and plans to increase by 15 touch points yearly. The tier II and tier III cities will be very beneficial as they can be in touch with the sales and service personnel anytime, anywhere.

The world beckons. Don’t trail behind.

Work life and its routines more often than not get the better of us.

There's a world out there that beckons to be explored. All it takes is that first bold step. The life of an explorer is riddled with the unknown, the constant notion of not knowing what lies ahead. Only those who venture off the beaten track get to witness the world in all its splendour. Mercedes-Benz India celebrates the explorer in you with its Ultimate Touring Trails Contest. This is a contest that fuels the adventurer in you, driving you to experience the bolder side of life.


Have it in you to battle out the waves as you river raft? Want to scorch the sky as you sky dive? Thirsting to discover new depths as you scuba dive? The Ultimate Touring Trails Contest is for you. This tour will take you on an adventure like never before. Experience breath-taking locations and challenging adventure sports with your favourite celebrities. Meet your favourite stars including Reitesh & Genelia Deshmukh, Kalki Koechlin & Gaurav Kapoor as they push their limits and yours with these sports. Visit our website www.readytob.in to sign up for the tour now.


Think you want to take your own tour and conquer the world on your terms? It's time to take to the road with India's first Sports Tourer the new B-Class from Mercedes-Benz India . Get Ready to B!