Every question, treated like a Star

Ever had a question you wanted to ask Mercedes-Benz, but didn’t know how or where to do so?

Introducing mb.Connect! An exclusive platform where fans of Mercedes-Benz can pose questions and watch them answered in real time. 

This new initiative from Mercedes-Benz India kicks off on Friday 29th July between 4 to 5 PM. Questions will be answered on a live webcast by Mr. Debashis Mitra, Director, Sales and Marketing for Mercedes Benz India.

This never before seen initiative is a bold new step for the brand and helps connect with a younger net savvy target audience. The result: diehard fans will be able to engage Mr Mitra in a tête-à-tête like never before on a wide range of topics related to Mercedes-Benz. This is an ongoing initiative and users can continue to pose their questions on a continuing basis to Mercedes-Benz even after Friday. 

So logon, ask your question and join us this Friday on www.mb.Connect.in

You can also Tweet us your questions at @mercedesbenzind – Use the hash tag #mbconnect

Sporty and aggressive C-Class AMG Performance Edition

Mercedes-Benz India ushers in the sporty and aggressive C-Class AMG Performance Edition

C-Class AMG Performance Edition

• Introduction of AMG Sports Package: The enhanced driving dynamics of the C-Class AMG Performance Edition gets more accentuated with an aggressive exterior and a dynamic interior

• Sporty Exteriors with AMG Body Styling: 17-inch AMG 5-twin-spoke light-alloy wheels, perforated front brake discs and sports suspension

• Luxurious & Sporty Interiors with AMG Sports Package: Steering wheel gear shift paddles, 3-spoke multifunction sports steering wheel with 12 function keys in nappa leather, instrument cluster featuring 3 analogue dials with tapered tube-style surrounds, high-resolution of 11.4 cm (4.5-inch)  & TFT colour display

Mercedes-Benz India today launched the new C-Class AMG Performance Edition with added AMG Sports Package. The C-Class 250 CDI Avant-garde has been hailed as the most aggressive vehicles in its class in terms of handling and driving dynamics. The AMG Sports Package translates this dynamism and aggression through the overall look and feel of the vehicle now. The AMG Sports package comprises carefully coordinated features for a sportier exterior and adds to the contours of the interior ambience, lending an enhanced driving dynamics.

The New C-Class AMG Performance Edition sets newer standards in its segment by offering an aggressive road presence and integrating safety, comfort and agility. The New C-Class has been one of the most important and iconic model series from Mercedes-Benz stable, and has been an epitome of luxury and comfort making it one of the most popular vehicles in the segment.

 Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India: “The C-Class has been one of the most successful sedans from the Mercedes-Benz portfolio and has received overwhelming customer traction since its launch. We have sold close to 15,000 units of the C-Class since its launch in India in 2001. With the launch of the New C-Class AMG Performance Edition; Mercedes-Benz aims to redefine the luxury entry level sedan segment. The new C-Class AMG Performance Edition will offer our connoisseurs a more enhanced driving experience, incorporated with the added features of the AMG styling, which is revered for its sporty and dynamic attributes globally. Mercedes-Benz’s constant endeavour has been to innovate and delight its diverse customer base through exciting products and world class service standards. We are confident that the New C-Class AMG Performance Edition will continue to excite our growing customer base and fans of AMG styling.”

The New C-Class AMG Performance Edition with AMG Sports Package adds to the exemplary visual appeal of its predecessors by adding more aggressive and sporty renderings. The New C-Class AMG Performance Edition’s exterior now comes with AMG body styling with a front and rear apron, and side sill panels. The 17-inch AMG 5-twin-spoke light-alloy wheels give the car a much more aggressive look which is enhanced further by the front brake calipers with "Mercedes-Benz" lettering. The Perforated front brake discs and a new Sports suspension are some of the distinctive features which make driving the New C-Class AMG Performance Edition more engaging.

The additional renderings of the AMG Sports Package include the tailpipe trim which now comes in polished stainless steel. The sporty look of the car is now more distinguished with the daytime running lamps with chrome surrounds.

A distinctive sporty look greets the interior which now has a 3-spoke multifunction sports steering wheel with 12 function keys in Nappa leather. The steering wheel is further accentuated with a red contrasting topstitching with flattened lower section, and a perforation in the grip area making long drives comfortable. Adding to the ease of driving, the steering wheel now also comes with gear shift paddles.

The AMG Sports Package in the New C-Class AMG Performance Edition provides a superlative look to the interior with a new instrument cluster which features the 3 analogue dials with tapered tube-style surrounds. The high-resolution 11.4 cm (4.5-inch) TFT colour display adds a whole new level of sophistication to the interior of the car.

Other AMG Sports Package renderings, which endow the plush interiors of the New C-Class AMG Performance Edition with a sporty look, are in the form of aluminum-look gearshift/selector lever with leather gaiter, a brushed stainless steel AMG sports pedals with black rubber studs and a headlining in black fabric. The floor mats too now comes in black with AMG lettering pronounced.

With a redesigned dashboard, new instrument cluster, equipped with an integrated colour display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.

The C-Class AMG Performance Edition is priced at INR 34, 62,609 ex-showroom in Mumbai.

Contact:  

Mercedes-Benz India Pvt. Ltd.: Tel. 021 35673000

Manas Dewan: e-mail: manas.dewan@daimler.com

Shekhar Das Chowdhury: e-mail: shekhar.daschowdhury@daimler.com

Ghazal Javed: e-mail: ghazal.javed@daimler.com

"iF product design award 2012": Five-fold success for Mercedes-Benz design

Stuttgart – The designers at Mercedes-Benz have picked up yet another prize for no fewer than four models in the form of the internationally renowned "iF product design award 2012". A top-class specialist jury has bestowed the award on the Mercedes-Benz M-Class, the SLK, the SLS AMG Roadster, and the Concept A-CLASS show car, as well as the smart electric mobility concept, all for their outstanding designs.

First presented in 1953, the "iF product design award" ranks among the world's most important design awards and represents the seal of approval for good design. For 2012 the 24-member jury was again faced with the task of choosing its favourites, this time from more than 2000 candidates. Four models from Mercedes-Benz stood out in particular: the M-Class, the SLK, the SLS AMG Roadster and the Concept A-CLASS show car.

The M-Class won thanks to its characteristically distinctive SUV design and its variable interior with high wellness factor. The open-top SLS AMG Roadster, meanwhile, owes its victory to its exciting lines, which are reminiscent of the legendary 300 SL from the 1950s. The SLK Roadster also dominated the competition with its powerful sports car design, which portrays its outstanding qualities to brilliant visual effect - stylish comfort, light-footed sportiness and exemplary ecology.

With the Mercedes-Benz Concept A-CLASS, the jury acknowledged the birth of a new vehicle generation which provides a glimpse of the expressive design of the future A-Class.

As an overall concept, the trend-setting developments achieved by the automotive brand smart in the field of electric mobility also received the coveted "iF product design award 2012". For its innovative e-mobility concept, smart created one-off vehicles such as the open-top smart forspeed, the smart e-scooter and also the smart e-bike, which is to be incorporated into the smart product line this year.

Mercedes-Benz rolls out 30,000th locally assembled car in India

Mercedes-Benz rolls out 30,000th locally assembled car in India

• E-Class is the 30,000th car to roll out of the Mercedes-Benz plant. This best-selling model range h as already sold close to 14,000 units in India since introduction in 1996
• Mercedes-Benz announces start of second shift in its production facility with immediate effect. “Within only two years since start of our new facility we have already exceeded first shift capacity. Due to high demand of our vehicles we are now moving into permanent two shift operation” explained Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India
• Mercedes recorded year-on-year growth of 86% in Jan-Nov 2010. Considering aggressive growth, the company has decided to set-up its own technologically advanced paint shop capable of water based painting going forward. The paint shop is targeted to be operational by the second half of 2012 with an annual capacity of 20,000 units (which can be extended up to 40,000 units annually). This paint shop carries substantial investment, taking Mercedes Benz’s total investment in Chakan plant to more than Rs 600 crores

Pune – The 30,000th locally produced Mercedes-Benz today rolled out of the Mercedes Benz India assembly plant. The Managing Director and CEO of the company, Dr. Wilfried Aulbur ceremonially crowned the Mercedes-Benz logo on the shimmering black E350CDI Avantgarde in presence of the leadership team of the company at their manufacturing facility in Chakan, Pune.

From left to right: Mr. Puneet Chug (GM - Network Development), Mr. Srinivas Chilukuri (GM - Bus Sales, Mercedes Buses), Mr. Manas Dewan (GM - Strategy, Communications, Product Management), Mr. Suhas Kadlaskar (Director, Corporate Affairs, IT & Human Resources) along with Dr. Wilfried Aulbur Managing Director and CEO of Mercedes-Benz India. 

 

Mercedes had reached the mark of 20,000th locally produced car in 2008, 13 years after start of operations in India. However the landmark of 30,000 was achieved within a short span of less than 3 years. It is indicative not just of the explosive growth of this segment but also of the company’s growth. “Take 2010 as an example. The luxury car market grew by approximately 65% in Jan-Nov 2010 while Mercedes-Benz India grew faster than the market at 86% in the same period” elaborated Dr. Aulbur.

Mercedes-Benz’s strategy for the Indian market have been focused upon offering a comprehensive product portfolio, delivering the highest value to the customer as well as ensuring world class sales, after sales and vehicle ownership experience. These initiatives coupled with aggressive product launches and network enhancement to smaller towns and cities have reinforced the strong traction with Indian market in 2010. This is also reflected in the growth of the company. “Our plant is regarded among the best CKD plants of Mercedes, globally. Within two years of moving into the new facility we have already fulfilled our first shift capacity. Start of our second shift will cater to the increased market demand as we foresee in the years to come.” commented Dr. Aulbur.

Envisaging continued strong growth, Mercedes-Benz is gearing itself to harness the additional growth opportunities. “We plan to indigenize more and more products in India, focus upon local sourcing and optimize local value addition. We have decided to increase the portfolio of locally produced cars beyond the S-, E- and C- Class range starting 2013” commented Suhas Kadlaskar, Director Corporate Affairs and Human Resources.

With state of the art manufacturing facility and start of second shift catering to the demand from this burgeoning market, Mercedes-Benz decided that time was right for it to establish its own paint-shop in its facility at Chakan. Piyush Arora, Director-Technical, elaborates: “The rapidly growing market makes it a strong case for our own paint-shop. We have taken the decision to invest in a state-of-the-art technologically advanced paint-shop, capable of environment friendly water based painting going forward. This facility, set-up with a substantial investment will be ready by the second half of 2012 with the capability to paint all models from the Mercedes cars range.”