Mercedes-Benz India launches the B-Class

Mercedes-Benz India launches the B-Class; pioneers the category of Sport Tourers in India

• The new B-Class combines sportiness, style and safety with functional needs of space which is very important for India. – Creates a new category of “Sports Touring” for premium compact cars
• The new B-Class exceeds expectations with all units sold out for 2012. New Bookings get deliveries in Jan 2013
• The young and trendy design of the new B-Class complemented by a unique marketing strategy: intensive digital foot print, focus on active lifestyle
• The new B-Class loaded with Luxury & features never seen in this segment of cars, sets a benchmark

Mumbai: The young Indian today is aggressive, dynamic and trendy. Their lifestyle is characterised by adventure, thrill and sophistication on one hand and refinement, practicality and elegance on the other. There is thus a need for refinement and luxury combined with sporty, dynamic characteristics in their selection of mobility options. The new B-Class is a Sports Tourer that delivers exactly these facets, combining the versatility of a MUV, ride quality of a sedan and dynamic performance of a SUV.

Globally, the B-Class has been a run-away success with over 75000 units sold within the first few months of its launch. It is a path breaking product in every sense of the term: it is the first of Mercedes-Benz’s premium compact cars, and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch Transmission with paddle shift which is normally found in high end sports cars like the SLS AMG. The core Mercedes-Benz values of safety and reliability have been taken to new levels with the car having 7 airbags including a knee airbag – A first for any car in this segment. Also, features like Attention Assist, Anti-lock Braking System (ABS), Electronic Stability Programme (ESP), Acceleration Skid Control (ASR), Brake Assist System (BAS) and a tyre pressure loss warning indicator makes it one of the safest Sports Tourer available anywhere in the world.

The sporty appeal of the B-Class is further complemented by its panoramic sunroof, a sports package and aggressive body styling, dual exhaust, perforated disc brakes, Bi Xenons and special alloy wheels which are seen for the first time in a car of this segment in India. The “Vario seat” concept makes the space in the new B-Class equivalent to many SUV’s & a fuel efficiency of 14.81 KMPL (As per ARAI) makes it one of the most fuel efficient cars in the segment. Available in two variants B 180 and the B 180 Sport, the price starts from Rs 21.49 lakhs and goes up to Rs 24.87 Lakhs for the Sport variant. ( All prices are Mumbai ex showroom)

The trendy and innovative new B-Class is being marketed by Mercedes-Benz India in an equally Innovative manner. Mercedes-Benz India’s unique “Ultimate Touring Trails” contest has witnessed participation from over 1 Lakh people and celebrates an active lifestyle. It has used only Social media during pre launch of the car which marks a new approach to Luxury automotive marketing.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India: “We are extremely excited with the initial response of the B-Class in India. Our Strategy of introducing the segment & then launching the car has been well received by our customers. The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks off a beginning of our product offensive in next couple of year in India.”

He further added “The sell out of the new B-Class in the pre launch phase convinces us that there is a latent demand for ‘Sports Tourers’ in India and they are looking forward for cars loaded with features”

Technical Specifications:

TECHNICAL DATA		B180	B180 Sport
Arrangement/No of Cylinders		In-line/4
Total displacement (cc)		1595
Rated output (kW @ rpm)		90 @ 5000
Rated torque (Nm @ rpm)		200 @ 1250 - 4000
Acceleration (0-100 kmph, sec)		10.2
Top speed (km/h)		190
Tyre Size, front/rear		205/55 R16	225/45 R17
Fuel		Petrol
Tank Capacity (l)/reserve approx		50/6
Boot Capacity (l)		486 to 1545
Turning Circle diameter (m)		11
Kerb weight (kg)		1425
Permissible gross vehicle weight (kg)		1950
L  x W x H (mm)		4359 x 1786 x 1557
Wheelbase (mm)		2699

The world beckons. Don’t trail behind.

Work life and its routines more often than not get the better of us.

There's a world out there that beckons to be explored. All it takes is that first bold step. The life of an explorer is riddled with the unknown, the constant notion of not knowing what lies ahead. Only those who venture off the beaten track get to witness the world in all its splendour. Mercedes-Benz India celebrates the explorer in you with its Ultimate Touring Trails Contest. This is a contest that fuels the adventurer in you, driving you to experience the bolder side of life.


Have it in you to battle out the waves as you river raft? Want to scorch the sky as you sky dive? Thirsting to discover new depths as you scuba dive? The Ultimate Touring Trails Contest is for you. This tour will take you on an adventure like never before. Experience breath-taking locations and challenging adventure sports with your favourite celebrities. Meet your favourite stars including Reitesh & Genelia Deshmukh, Kalki Koechlin & Gaurav Kapoor as they push their limits and yours with these sports. Visit our website www.readytob.in to sign up for the tour now.


Think you want to take your own tour and conquer the world on your terms? It's time to take to the road with India's first Sports Tourer the new B-Class from Mercedes-Benz India . Get Ready to B!

Sporty and aggressive C-Class AMG Performance Edition

Mercedes-Benz India ushers in the sporty and aggressive C-Class AMG Performance Edition

C-Class AMG Performance Edition

• Introduction of AMG Sports Package: The enhanced driving dynamics of the C-Class AMG Performance Edition gets more accentuated with an aggressive exterior and a dynamic interior

• Sporty Exteriors with AMG Body Styling: 17-inch AMG 5-twin-spoke light-alloy wheels, perforated front brake discs and sports suspension

• Luxurious & Sporty Interiors with AMG Sports Package: Steering wheel gear shift paddles, 3-spoke multifunction sports steering wheel with 12 function keys in nappa leather, instrument cluster featuring 3 analogue dials with tapered tube-style surrounds, high-resolution of 11.4 cm (4.5-inch)  & TFT colour display

Mercedes-Benz India today launched the new C-Class AMG Performance Edition with added AMG Sports Package. The C-Class 250 CDI Avant-garde has been hailed as the most aggressive vehicles in its class in terms of handling and driving dynamics. The AMG Sports Package translates this dynamism and aggression through the overall look and feel of the vehicle now. The AMG Sports package comprises carefully coordinated features for a sportier exterior and adds to the contours of the interior ambience, lending an enhanced driving dynamics.

The New C-Class AMG Performance Edition sets newer standards in its segment by offering an aggressive road presence and integrating safety, comfort and agility. The New C-Class has been one of the most important and iconic model series from Mercedes-Benz stable, and has been an epitome of luxury and comfort making it one of the most popular vehicles in the segment.

 Mr. Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India: “The C-Class has been one of the most successful sedans from the Mercedes-Benz portfolio and has received overwhelming customer traction since its launch. We have sold close to 15,000 units of the C-Class since its launch in India in 2001. With the launch of the New C-Class AMG Performance Edition; Mercedes-Benz aims to redefine the luxury entry level sedan segment. The new C-Class AMG Performance Edition will offer our connoisseurs a more enhanced driving experience, incorporated with the added features of the AMG styling, which is revered for its sporty and dynamic attributes globally. Mercedes-Benz’s constant endeavour has been to innovate and delight its diverse customer base through exciting products and world class service standards. We are confident that the New C-Class AMG Performance Edition will continue to excite our growing customer base and fans of AMG styling.”

The New C-Class AMG Performance Edition with AMG Sports Package adds to the exemplary visual appeal of its predecessors by adding more aggressive and sporty renderings. The New C-Class AMG Performance Edition’s exterior now comes with AMG body styling with a front and rear apron, and side sill panels. The 17-inch AMG 5-twin-spoke light-alloy wheels give the car a much more aggressive look which is enhanced further by the front brake calipers with "Mercedes-Benz" lettering. The Perforated front brake discs and a new Sports suspension are some of the distinctive features which make driving the New C-Class AMG Performance Edition more engaging.

The additional renderings of the AMG Sports Package include the tailpipe trim which now comes in polished stainless steel. The sporty look of the car is now more distinguished with the daytime running lamps with chrome surrounds.

A distinctive sporty look greets the interior which now has a 3-spoke multifunction sports steering wheel with 12 function keys in Nappa leather. The steering wheel is further accentuated with a red contrasting topstitching with flattened lower section, and a perforation in the grip area making long drives comfortable. Adding to the ease of driving, the steering wheel now also comes with gear shift paddles.

The AMG Sports Package in the New C-Class AMG Performance Edition provides a superlative look to the interior with a new instrument cluster which features the 3 analogue dials with tapered tube-style surrounds. The high-resolution 11.4 cm (4.5-inch) TFT colour display adds a whole new level of sophistication to the interior of the car.

Other AMG Sports Package renderings, which endow the plush interiors of the New C-Class AMG Performance Edition with a sporty look, are in the form of aluminum-look gearshift/selector lever with leather gaiter, a brushed stainless steel AMG sports pedals with black rubber studs and a headlining in black fabric. The floor mats too now comes in black with AMG lettering pronounced.

With a redesigned dashboard, new instrument cluster, equipped with an integrated colour display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.

The C-Class AMG Performance Edition is priced at INR 34, 62,609 ex-showroom in Mumbai.

Contact:  

Mercedes-Benz India Pvt. Ltd.: Tel. 021 35673000

Manas Dewan: e-mail: manas.dewan@daimler.com

Shekhar Das Chowdhury: e-mail: shekhar.daschowdhury@daimler.com

Ghazal Javed: e-mail: ghazal.javed@daimler.com

The Third Generation Mercedes-Benz M-Class Launch

Presenting the Third Generation Mercedes-Benz M-Class – For Those in Control

When your eyes see only empty road for miles ahead and your heart is fluttering like the wind rushing by, you know that the best part of the journey has begun. And you are in control.

It is by far the most advanced SUV created by Mercedes-Benz and is in the 3^rd generation. The individuality that it projects, the style statement and the adventurous spirit of an explorer is what makes this car so magnificent. The New Mercedes Benz M-Class truly is a car ‘For those in Control’.

Here are the extra-ordinary features of the all new Mercedes-Benz:

• The new M-Class comes with a standard with the ECO start/stop function which reduces fuel consumption and emissions by automatically switching off the engine (for example in traffic jams or at traffic lights)

• The AMG Exterior Sports package (20” AMG alloys & AMG body styling) as well as exclusive appointments (like Designo exclusive 2-Tone leather upholstery) further enhance the sportiness rugged looks and comfort of the M-Class.

• Extensive safety features that are unique in this segment include the PRE-SAFE® system & 9 airbags

• PRE-SAFE: includes preventive belt tensioner, positioning function for front passenger's seat with Memory package, closing function for sliding sunroof and side windows.

• Most comprehensive standard equipment in the segment in terms of restraint systems with 9 airbags- front (2), front side (2), driver kneebag (1), front/rear windowbags (2), rear sidebags (2)

• Innovative assistance systems, such as ATTENTION ASSIST, Active Parking Assist, etc

• COMAND Online system with a bigger 17.8 cm color display, 10 GB MUSIC REGISTER, SD slot for memory cards. Playback of audio CD and DVD audio/video possible, amongst others. Search for music titles with LINGUATRONIC (voice operated control)

• THERMOTRONIC 3-zone luxury automatic climate control with selectable climate modes (FOCUS, MEDIUM and DIFFUSE).

• High traction: 4MATIC permanent all-wheel drive with 50:50 power distribution ideal for off-road use. Downhill speed regulation via engine and transmission control.

• AIRMATIC package  incl. air suspension, all-round level control and ADS II adaptive damping system with selectable "Sport" and "Comfort" (button name: "COMF") modes at the touch of a button. Even more flexible handling on the road for enhanced comfort and dynamics.

• 7G-TRONIC PLUS fitted as standard with further decrease in torque converter slip and optimized efficiency. Improved damping of rotational eccentricities and vibrations at the same time makes for even greater comfort, faster gear changes and more durability.

• The first in new M-Class is the Easy pack tailgate which ensures excellent loading convenience with the press of a button.

• The all new reversing camera in the new M-Class increases comfort & provides a real safety plus by not only make parking easier, but also maneuvering in difficult terrain.

• Euro NCAP ratings: Five star rating for excellent occupant protection.

• The New M-Class is longer & wider than the outgoing predecessor by + 23mm & +15 mm respectively while the height is reduced by -19mm making the new M-Class more aerodynamic.

• Off-road driving program with off key: helps the driver to off-road trips with customized settings for engine performance, automatic transmission, anti-lock braking system (ABS), Electronic Stability Program ESP ® and Electronic Traction System 4ETS . It is activated via the off-button on the center console.