Mercedes-Benz India expands its footprint in Haryana, inaugurates new dealership at Karnal
- First luxury car dealership in Karnal spread over 34,000 sq. ft. area; investment of over Rs. 30 million.
- Boasts of a display area showcasing the exciting range of Mercedes-Benz cars, boutique display showcase, and exclusive customer lounge creating a delightful customer experience.
- An integrated 3S State-of-art facility on GT Karnal Road which will boast of displaying a total of 11 cars with complete mechanical and Body & Paint workshop is under development.
- Densest network among all luxury car makers in India with 70 touch points in 31 cities.
Continuing its commitment to
reach out to new customers, Mercedes-Benz India announced the inauguration of
its first state-of-art dealership at Karnal, Haryana. Spread over 34,000 sq.
ft., and built with an investment of Rs. 30 million, Berkeley Motors is
Karnal’s first ever luxury car dealership primely located at the city’s
automobile hub at 118-119 Km Stone, GT Road. The new dealership was inaugurated
by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and
Mr. Sanjay Dahuja, Managing Director, Berkeley Motors.
Mr. Debashis Mitra, Director,
Sales & Marketing, Mercedes-Benz India remarked: “Inauguration of Berkeley
Motors, the first ever dealership by a luxury car manufacturer at Karnal, is
reaffirmation of our long standing association, deep commitment and thorough
understanding of the Indian market. As part of our successful ‘Go to Customer’
strategy we are committed to reaching out to more customers and give them the
Mercedes-Benz experience of Best or Nothing, which is core to our brand
philosophy . I am confident that Berkeley Motors will offer the disconcerted
customers of Karnal and nearby areas, the excitement associated with brand
Mercedes-Benz through our fascinating product range and distinct world class
service.”
Created over a span of two
months, the provisional facility of Berkeley Motors, Karnal is spread over a
total area of 34,000 sq. ft. embracing a well structured showroom and the
full-fledged workshop. Strategically located in the automobile hub of the city
at 118-119 Km Stone, GT Road, the new dealership has been established with an
investment of Rs. 30 million (3 Crores). The new interim dealership has been
designed and created to provide a fascinating ‘Mercedes-Benz experience’ for
the customers. In addition to the interim facility, a State-of-art 3S facility
on GT Karnal Road which will boast of displaying a total of 11 cars with
complete mechanical and Body & Paint workshop is under progress.
This
interim facility at Berkeley Motors includes a Drive-in valet service,
exclusive customer lounge combined with the display of a wide range of
Mercedes-Benz cars. The accessories arenas, an engaging audio-visual
presentation, a boutique collection are some of the elements that will
introduce the customer to the world of Mercedes-Benz. Berkeley Motors has
dedicated and hand-picked personnel to assist the customers in making the
purchase of their dream Mercedes-Benz a hassle free one. Towards this, Berkeley
Motors has a qualified & experienced team of committed personnel who will
take care of the sales, after-sales and service requirements of the customers.
Equipped with highest quality
Mercedes-Benz equipment and trained manpower, the workshop of Berkeley Motors
has been built at par with the brand’s stringent universal benchmark. Berkeley
Motors boasts of a workshop that can take care of customer service requirements
and service 6 cars each day. The workshop can undertake general repairs and
accident jobs, spares; round the clock after sales support and also have a
separate driver’s lounge. Mr. Sanjeev Dahuja, Managing Director, Berkeley Motors
commented on the inauguration: “I am extremely delighted to present the city’s
first ever luxury car dealership to the customers of Karnal. To be associated
with the Three Pointed Star is a matter of immense prestige and we are
delighted at this opportunity. At Berkeley Motors we are inspired by
Mercedes-Benz’s brand philosophy of ‘Best or Nothing’ and we will ensure the
customers of Karnal and nearby cities are offered Mercedes-Benz’s globally
famed vehicle ownership experience enabled through its fascinating and emotion
evoking product range and benchmarking service standards.”
With the inauguration of Berkeley
Motors, the first ever luxury car dealership at Karnal, Mercedes-Benz remains
the leading luxury car brand with the densest sales and services network
penetration in India with 70 touch points spread over 31 Indian cities.
Encouraged by its novel and
benchmarking ‘Go to Customer’ initiatives like inauguration of the Star Lounge,
offering the Star Lease, organizing Star Drive, opening of Trendz concept
stores, inauguration of AMG Driving Academy at BIC and rolling-out of Star
Showcase across the country; Mercedes-Benz remains confident of its strong
growth and further expanding its footprint in the dynamic Indian market.